Christopher S. Penn – Marketing AI Keynote Speaker

Deficient packaging

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Christopher S Penn

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Why?This is just stupid. Here’s a bag of bread I bought at the store. Inside this bag of bread is not bread, but bread that has been shrink-wrapped, ostensibly “for freshness”. Look, if your bag is so deficient that you need to shrink wrap the bread inside the bag, maybe you should design a better bag. Or, alternately, if the shrink wrap guarantees freshness, why bother with the bag? Just stamp your logo and the UPC on the shrink wrap.

Either way, you’ve got double the amount of packaging for no good reason. Things like this make me grumpy, especially first thing in the morning as I’m trying to prepare breakfast without a sufficient amount of coffee inside me.

Comments

8 responses to “Deficient packaging”

  1. mark Avatar
    mark

    that is a loaf of Pepperidge Farm bread. I worked for the company at their Denver,PA plant for about a year. I hated the job. The loaves of bread run through the slicer and then into this giant machine that wraps them in that plastic. Usually the damn thing didn’t work. There are so many resources wasted in that plant… it was sad to know I worked for them at times.

    Reply
  2. mark Avatar
    mark

    that is a loaf of Pepperidge Farm bread. I worked for the company at their Denver,PA plant for about a year. I hated the job. The loaves of bread run through the slicer and then into this giant machine that wraps them in that plastic. Usually the damn thing didn’t work. There are so many resources wasted in that plant… it was sad to know I worked for them at times.

    Reply
  3. matt Avatar
    matt

    I think it is just a ploy for us to waste a piece of bread as we grab for it and mangle it as we wrestle with the second layer of plastic so close to our goal. And I find the opening for the second layer is on the opposite end of the outside layer’s opening. GIVE ME MY BREAD! the animal in me shouts as I try to push through the second plastic coating.

    Reply
  4. matt Avatar
    matt

    I think it is just a ploy for us to waste a piece of bread as we grab for it and mangle it as we wrestle with the second layer of plastic so close to our goal. And I find the opening for the second layer is on the opposite end of the outside layer’s opening. GIVE ME MY BREAD! the animal in me shouts as I try to push through the second plastic coating.

    Reply
  5. Star Avatar
    Star

    I have finally found someone that wonders why they do this. Jeeze, I really hate trying to go through 2 layers of wrapping when I am half asleep and need coffee and food. This drives me nuts.

    Reply
  6. Star Avatar
    Star

    I have finally found someone that wonders why they do this. Jeeze, I really hate trying to go through 2 layers of wrapping when I am half asleep and need coffee and food. This drives me nuts.

    Reply
  7. Dan Avatar
    Dan

    Far be it from me to question your wisdom, but…don’t buy that kind of bread anymore? If you really want to save on packaging, buy it fresh and unsliced and put it in one of the bags you almost certainly have around the house.

    Reply
  8. Dan Avatar
    Dan

    Far be it from me to question your wisdom, but…don’t buy that kind of bread anymore? If you really want to save on packaging, buy it fresh and unsliced and put it in one of the bags you almost certainly have around the house.

    Reply

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