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I got the call this morning – “Second Life Relay For Life has almost no buzz or PR – and it’s tomorrow!”
So here’s the instant marketing plan to help this group get donations up and running.
- Get the donations page set up.
- Realize the donations page has an AWFUL URL to promote.
- Use the word-of-mouth friendly name TodayIsave.com/alife
- Get some artwork because there isn’t really all that much. Mashup SL and RFL logos.
- Facebook group. Get it set up, point it to the donations page.
- Look at the marketing collateral and realize it’s all depressing. People are dying, etc.
- Look at the research and spin from it – donations led to the HPV vaccine, a major contributor to cervical cancer.
- The long blurb: “Donations in the past led to the HPV vaccine which will lead to the prevention of cervical cancer. $20 today could save the life of your mother, child, or best friend tomorrow.”
- The short blurb: “$20 today could save a life tomorrow.”
- Promote the hell out of it on Twitter, blogs, Facebook, etc. and launch this baby like crazy.
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