For those thinking about audio podcasting as an effective sales mechanism, master sales trainer Dan Kennedy has an interesting perspective on audio as a marketing tool. Granted, in his blog post, he’s talking about CDs and not digital delivery, but the points about why sales folks should be delivering audio as a sales mechanism are just as applicable.
If you’re looking for a sales podcast, check out the Sales Roundup Podcast, another one of our fellow New England Podcasters.
I’ve been following a lot of Dan Kennedy’s stuff since I was introduced to it by one of my teachers, Dennis Mahoney. Dan costs a LOT for any kind of materials, but he delivers a lot of useful, out-of-the-box templates that work incredibly well. I use his sales letter template an awful lot when I send out promotional emails for the Financial Aid Podcast or Matthew Ebel.
Combine it with systems like neurolinguistic programming and new media, and you’ve got a terrific combination.
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