My YouTube Channel Guide
Last updated: October 12, 2021
In this video compendium, I’ve got all my 2020-2021 YouTube videos sorted by category so you can find what you’re looking for more easily. All links go straight to the associated YouTube video, so pull up a chair, grab a refreshment and maybe a notepad, and enjoy!
I plan to update this quarterly or thereabouts; for the newest videos, just make sure you’re subscribed to my YouTube channel so that you get them as soon as they come out.
Important Disclaimers
Videos can appear in more than one category, so there will be repeats here and there.
These videos date back to 2020, so caveat observator – some of the information will be out of date. I’ve annotated the year of the video and each category is sorted newest to oldest.
Got a request? Hit me up.
All Things Analytics
- 3 Easy Wins in Google Analytics 4 (2021)
- Basic Attribution Modeling in Google Analytics 4 (2021)
- Google Analytics Competitive Benchmarking (2021)
- How do I clean and prep my data for analysis – part 2 (2021)
- How do I clean and prep my data for analysis – Part 3 (2021)
- How do I clean and prep my data for analysis, part 1 (2021)
- How do I prep my data for analysis part 4 (2021)
- iOS 14.5 and Marketing Analytics: How Concerned Should You Be? (2021)
- Out of the box Attribution Models (2021)
- SEO Competitive Analysis Basics (2021)
- SEO keyword analysis basics (2021)
- Analyzing Text Metrics (2020)
- Attribution Modeling for Facebook Campaigns? (2020)
- B2B Marketing Lead Tracking with Google Analytics? (2020)
- Filtered Views and Google Analytics 4? (2020)
- First Impressions of Google Analytics 4? (2020)
- Getting Started With Data-Driven SWOT Analysis? (2020)
- Google Analytics 4 Long-Term Benefits? (2020)
- Google Analytics and Data Privacy? (2020)
- Google Analytics and Google Tag Manager Fixes (2020)
- Google Tag Manager and Google Analytics Integration? (2020)
- How to Set Up Tags, Triggers, and Goals in Google Analytics 4? (2020)
- Interpreting Google Analytics 4 Data? (2020)
- Microsoft Clarity vs. Google Analytics? (2020)
- Minute Level Data in Google Analytics? (2020)
- Proving the ROI of Analytics and Data Science? (2020)
- Screen Resolution in Google Analytics? (2020)
- SEO Metrics Analysis (2020)
- Slack Community Analysis (2020)
- Social Media Metrics in a Crisis? (2020)
- Source/Medium for Google Analytics 4 in Data Studio? (2020)
- Source/Medium Governance in Google Analytics? (2020)
- The Marketing Analytics and Insights Live Show (2020)
- Tracking Display Ads? (2020)
- Tracking Specific Link Clicks in Google Analytics? (2020)
- Views and Segments in Google Analytics 4? (2020)
- When to Switch to Google Analytics 4? (2020)
Content Marketing
- Auditing Your Content Marketing (2021)
- How to Measure Your Content (2021)
- Using SEO data to place sponsored content (2021)
- Attention Spans and Content Marketing? (2020)
- Bottom of Funnel Content for Conversion? (2020)
- Content Curation for your Personal Brand (2020)
- Content for Middle of Funnel Marketing? (2020)
- Content Marketing Topic Research? (2020)
- Content Strategy and Marketing Funnel? (2020)
- Creating Content for Search Engines? (2020)
- Dealing With Duplicate Content and SEO? (2020)
- How to Use Data in Content Marketing? (2020)
- Measuring Content Engagement KPIs? (2020)
- Measuring Content in the Customer Experience? (2020)
- The Future of Content Marketing? (2020)
- The ROI of Content Marketing? (2020)
- Third Party Schedulers and Social Content Performance? (2020)
- Using Company Names in Blog Content? (2020)
- Which Comes First, SEO or Content? (2020)
Email Marketing
- Analyzing Your Email Marketing Performance (2021)
- Email Marketing vs. Livestreaming? (2021)
- Newsletter marketing and advertising (2021)
- Email Marketing Deliverability (2020)
- Email Marketing List Cleaning Frequency? (2020)
- Removing Dead Emails from Email Marketing? (2020)
- Why Not to Buy Email Lists? (2020)
All Things Google
- 3 Easy Wins in Google Analytics 4 (2021)
- Auditing Google Tag Manager (2021)
- Basic Attribution Modeling in Google Analytics 4 (2021)
- Google Analytics Competitive Benchmarking (2021)
- Google Postmaster Tools (2021)
- B2B Marketing Lead Tracking with Google Analytics? (2020)
- Filtered Views and Google Analytics 4? (2020)
- First Impressions of Google Analytics 4? (2020)
- Getting Started With Google Data Studio (2020)
- Google Analytics 4 Long-Term Benefits? (2020)
- Google Analytics and Data Privacy? (2020)
- Google Analytics and Google Tag Manager Fixes (2020)
- Google Tag Manager and Google Analytics Integration? (2020)
- How to Set Up Tags, Triggers, and Goals in Google Analytics 4? (2020)
- Impact of Google Ads? (2020)
- Interpreting Google Analytics 4 Data? (2020)
- Microsoft Clarity vs. Google Analytics? (2020)
- Minute Level Data in Google Analytics? (2020)
- Screen Resolution in Google Analytics? (2020)
- Source/Medium for Google Analytics 4 in Data Studio? (2020)
- Source/Medium Governance in Google Analytics? (2020)
- Tracking Specific Link Clicks in Google Analytics? (2020)
- Views and Segments in Google Analytics 4? (2020)
- When to Switch to Google Analytics 4? (2020)
All Things IBM
- Implementing Responsible, Trusted AI Systems: A Fireside Chat with IBM (2021)
- IBM THINK 2020 Digital Experience: Day 1 Review (2020)
- IBM THINK 2020 Digital Experience: Day 2 Review (2020)
Influencer Marketing
Marketing Technology
- Building Your Personal MarTech Stack, Part 2 (2020)
- Personal Brand MarTech Basics, Part 1 (2020)
- Social Media Technology Stack? (2020)
- Staying Ahead in AI and MarTech? (2020)
Machine Learning and AI
- Implementing Responsible, Trusted AI Systems: A Fireside Chat with IBM (2021)
- Marketing Forecasting with AI (2021)
- SO What? Consumer Trends – stable and unstable predictive data (2021)
- Best Language for Marketing Data Science, R or Python? (2020)
- Can AI Solve Word Problems? (2020)
- Can AI Write as Well as a Human? (2020)
- Citizen Data Scientists? (2020)
- Data Science Soft Skills? (2020)
- Data Science Tools for Marketers? (2020)
- Data Scientist Interview Questions? (2020)
- Detecting Bias in Third Party Datasets? (2020)
- Difference Between Fair and Unfair Bias? (2020)
- Ethical Use of AI in Marketing? (2020)
- How to Hire a Data Scientist? (2020)
- Hypothesis Formation Without Data Snooping in Marketing Data Science? (2020)
- InfoShare 2019 Keynote: 5 Ways AI is Changing Marketing Forever (2020)
- Liability for Marketing AI Models? (2020)
- Most Common Biases in Marketing AI? (2020)
- Proving the ROI of Analytics and Data Science? (2020)
- Scientific Method for Marketing Data Science? (2020)
- Staying Ahead in AI and MarTech? (2020)
- The Future of Marketing Data Science? (2020)
- Tools or Concepts in Marketing Data Science? (2020)
- What is Data Science for Marketing? (2020)
SEO
- SEO Competitive Analysis Basics (2021)
- SEO keyword analysis basics (2021)
- Solutions in search of problems (2021)
- Understanding YouTube’s Algorithm and Video SEO (2021)
- Using SEO data to place sponsored content (2021)
- Core Web Vitals and 2021 SEO Planning (2020)
- Creating Content for Search Engines? (2020)
- Dealing With Duplicate Content and SEO? (2020)
- Importance of Domain Authority in SEO? (2020)
- Measuring Social Media Impact on SEO? (2020)
- SEO Accessible to Small Businesses? (2020)
- SEO Metrics Analysis (2020)
- Social Media Engagement and SEO? (2020)
- Understanding BERT’s Role in SEO? (2020)
- Video Marketing and Video SEO (2020)
- Which Comes First, SEO or Content? (2020)
- Who is an SEO Expert? (2020)
Social Media
- Understanding the LinkedIn Algorithm for Engagement (2021)
- Advanced Social Media Strategy Tip? (2020)
- Attribution Modeling for Facebook Campaigns? (2020)
- Determining Facebook Ads Effectiveness? (2020)
- Do Instagram Hashtags Improve Engagement? (2020)
- Finding Ideal Audience on Twitter? (2020)
- Finding Twitter Bots (2020)
- Follower Campaigns on Facebook and LinkedIn? (2020)
- Mass Connection Requests on LinkedIn? (2020)
- Measuring Social Media Impact on SEO? (2020)
- Social Media Detective Work (2020)
- Social Media Engagement and SEO? (2020)
- Social Media Marketing World 2020 Day 1 Recap (2020)
- Social Media Marketing World 2020 Day 2 Recap (2020)
- Social Media Metrics in a Crisis? (2020)
- Social Media Technology Stack? (2020)
- Social Media War Room Displays? (2020)
- Twitter Bot Detection Algorithms? (2020)
- What is a Social Media Platform? (2020)
- What is the most challenging aspect of being a Social Media Manager? Why? (2020)
- What Makes Effective Facebook Ads? (2020)
