Author: Christopher S Penn

  • Crosspost: Student Loan Radio 44: Becca Loebe at the Lizard Lounge

    Crosspost: Student Loan Radio 44: Becca Loebe at the Lizard Lounge

    Becca Loebe played a great concert at the Lizard Lounge on September 16, 2007. Recent events, like PodCamp Boston, conferences, etc. have kept me so busy that I didn’t get around to publishing it until now, but here it is for your listening enjoyment.

    Enjoy, and stop by her site, RebeccaLoebe.com, for more information.

    Direct MP3 file download: MP3 file

    Reminders
    + Get the Financial Aid Podcast by email!
    + Financial Aid Podcast Show Notes at FinancialAidPodcast.com.
    + Discuss this episode at the Financial Aid Forum!
    + Private student loans available at any time – visit AlternativeStudentLoan.com
    + Stafford federal student loans at StaffordLoan.com
    + Student loan consolidation at StudentLoanConsolidator.com
    + FAFSA form tutorials and free help at FAFSAonline.com
    + The Financial Aid Podcast is a publication of the Student Loan Network.

    I want to hear from you! Email me at financialaidpodcast {at} gmail {dot} com, visit https://www.FinancialAidPodcast.com, or call 206-350-1208.

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  • Groundwork Phase: Preparing for the Future

    Groundwork Phase: Preparing for the Future

    November and December are typically slow months at work and in the many projects ahead. PodCamps tend to slow down in terms of occurrences, and lots of time is re-allocated to family and friends as the holidays approach. I’m in the midst of a few different groundwork projects right now.

    + Getting promotional groundwork done for Matthew Ebel as he prepares to move to Boston in 2008
    + Getting content groundwork done for our FAFSA web site at work, FAFSAonline.com
    + Getting content groundwork done for Stephen K. Hayes’ organization, SKH Quest
    + Getting strategic groundwork done for the Financial Aid Podcast
    + Getting strategic groundwork done for Marketing Over Coffee
    + Lots of other stuff on the scope, too

    Winter heralds hibernation, regrouping, and re-energizing. I’ll also be having a New Year’s gathering in January again, continuing a tradition we started last year. I hope everyone who participated in the last one saw their goals accomplished!

  • That man could dance

    Fashion and ridiculous pants aside, if there’s one thing you can never take away from MC Hammer, he could DANCE.

    [youtube]https://www.youtube.com/watch?v=EMzoBkaFxh4[/youtube]

    Ah, the 90s.

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  • One Laptop Per Child

    The One Laptop Per Child project is opening its doors on November 12 to purchasing. For 199, you can donate a laptop to a child in a developing nation.

    For399, you can get one yourself and donate one under their Give 1 Get 1 program beginning November 12.

    I’m buying one for myself, but not for charitable reasons.

    Think carefully. Thousands, if not millions, of brand new Internet users will be signing on for the first time on these machines. If you don’t have one, you have no idea what their experience will be like, especially with your brand and your products.

    Frankly, if you’re in marketing and you don’t buy one of these, you’re missing a boat that will be sailing very soon.

  • Once You Step Up, You Can Never Go Back

    Once You Step Up, You Can Never Go Back

    One of my fondest memories of PodCamp Boston 2 was sitting at lunch on Sunday talking with one of my martial arts instructors, Dennis Mahoney, about profound knowledge and Sisyphus vs. stairs. I’m constantly in search of profound knowledge, which, as Anthony Robbins defines it, is knowledge that once you understand it, makes an immediate impact and difference in your life.

    Sisyphus, for those who slept through mythology, was a king punished for trickery by the gods to a hellish fate: push a large rock up a hill, only to have it roll back down, and be forced to repeat that task for eternity.

    Most people’s lives can be described as Sisyphean. They wake up, go to work, come home, drink and watch TV, fall asleep, and repeat the next day until one day when they don’t wake up any more. Many activities are the same – working out, for example, is Sisyphean. You benefit as long as you keep pushing, but the moment you stop, the boulder starts to roll down hill.

    Stepping up is different. Profound knowledge enables stepping up. Once you understand something, once you grasp profound knowledge, you can’t go back to the person you used to be. You are forever changed, forever better, and nothing except extreme forgetfulness can ever force you to step back.

    The example I cite often is the rule of thirds in photography. Look through your camera viewfinder, draw a tic-tac-toe grid on it, and position your subjects at the intersections of the vertical and horizontal lines. Immediately, anyone who doesn’t understand this technique will take better photographs if they practice it. There’s of course still tons to learn, from lighting to composition to aperture, etc. but just this one piece of profound knowledge changes you forever, and you can’t go back.

    What are you doing in life that is Sisyphean, and how can you convert more of your life from pushing boulders to stepping up, making breakthroughs? What profound knowledge have you acquired in your life that you can share here in the comments?

  • Everybody Needs A Ninja

    Everybody Needs A Ninja

    I have the good fortune in life to have access to lots of very, very talented people. It’s my pleasure to be able to bring their works together and present them as best as I can. In this case, I present the music of podsafe music superstar Matthew Ebel and the martial talents of Stephen K. Hayes and many of his senior students demonstrating their skills at the SKH Quest Fall Festival in Dayton, OH.

    Video thumbnail. Click to play.
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    Buy the song Everybody Needs a Ninja in MP3 now!

    For more information:

    Stephen K. Hayes To-Shin Do martial arts

    Matthew Ebel’s new album, Goodbye Planet Earth

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  • MySpace joins Google's OpenSocial

    Well now. This is a new twist. MySpace and Google have teamed up on OpenSocial, making the list of OpenSocial API services considerably more interesting.

    Engage.com, Friendster, Hi5, Hyves, Imeem, LinkedIn, MySpace, Ning, Oracle, Orkut, Plaxo, Salesforce.com, Six Apart (the parent company of TypePad, Movable Type, LiveJournal, and Vox), Tianji, Viadeo, and Xing.

    Think for a moment what this means. You write an OpenSocial App for LinkedIn and it will run on Vox or LiveJournal. It will run on MySpace. It will run on Plaxo. Google’s OpenSocial API will give you the ability to cross social network platforms easily as a developer, and if you have the choice of writing for Facebook alone or writing for 12 platforms at once, including the most populous network on the planet, where will you allocate scarce development resources?

    Google has declared all out war on Facebook with this coup, and hats off to them. Will Facebook join? Even if they don’t, it’s inevitable that someone will write middleware connecting the OpenSocial API to the FBML/FQL API. What does this mean for your Facebook development projects? Put ’em on the back burner the moment OpenSocial’s API is published and goes live; assume that Facebook will -need- to be compatible with it to survive.

    Here’s an even more striking thought: tools for marketing written for MySpace will be tools written for marketing on OpenSocial. Social media marketing pros, get ready to rock the web. A peek inside the API documentation reveals:

    • Name
    • Postal address
    • Email address
    • IM
    • Phone number
    • Profile traits

    The ability to market based on targeted, self-identified data AND have contact information makes OpenSocial a Facebook-killer from a business perspective if they don’t jump in.

    Early bets: if you’re a musician, put your money on iLike having an OpenSocial app early out of the gate. They rocked it hard with Facebook and will be looking for a repeat performance for sure. If your music isn’t pimped in iLike, you have a lot of work to do and soon. Expect Connection Cloud style apps early out of the gate, and the ubiquitous, if stupid, vampire/werewolf games.

    Take a look at who seized the day on Facebook’s development platform and bet on them and their most agile competitor.

    Want to make an early power play? Clone popular Facebook apps.

    Another early bet: you know everyone who put a lot of work into Google Gadgets and wondered what the hell Google was going to do with them besides iGoogle? Betcha a doughnut that there will be some portability mechanism to leverage the Gadgets directory in OpenSocial.

    Update: I’ll take that doughnut now, thanks.

    One last thing for the non-developers: you know that MySpace profile you’ve been neglecting? You might want to dust it off real soon.

  • Moral hazard

    There’s an economics concept called moral hazard that I kept hearing on Bloomberg and finally did a little research on.

    Moral hazard refers to the prospect that a party insulated from risk (such as through insurance) will be less concerned about the negative consequences of the risk than they otherwise might be; for example, an individual with insurance against automobile theft may be less vigilant about locking the car even though locking the car is a simple risk reduction strategy. Moral hazard arises because an individual or institution in a transaction does not bear the full consequences of its actions, and therefore has a tendency or incentive to act less carefully than would otherwise be the case, leaving another party in the transaction to bear some responsibility for the consequences of those actions.

    Moral hazard goes by another common name – rewarding behaviors with an outcome that’s opposite the goals you want to achieve. See also mixed messages, mixed signals, and rewarding stupidity. The most prominent example of moral hazard I can think of is an electorate that was tired of the Iraq war re-electing the president, thereby reinforcing behaviors it didn’t want.

    I mention this because a number of times during this past weekend, the topic of giver’s gain came up. Give to get, give, etc., and the only caution I would mention is to keep moral hazard in mind. Give to get, but make sure that you’re doing so for the right reasons and not providing an incentive for unwanted behaviors.

  • The Superheroes of PodCamp Boston 2

    The Superheroes of PodCamp Boston 2

    One of the problems with an event the size of PodCamp Boston 2 is that things get lost along the way and after. Events like that need a public face or two, but rarely does the rest of the group get publicity. I want to take a moment to single out six individuals who made PodCamp Boston 2 possible; without them, there would have been no event at all, period.

    Whitney Hoffman: if there’s a human being who can be said to epitomize the “organize” part of organizer, it’s Whitney. Without her, quite frankly, this ship would have been sunk. From smaller details like how many signs should be printed to large things like calling the Boston tourism bureau to secure the Seaport Hotel as a venue, Whitney made the vast majority of PodCamp Boston operations work seamlessly; but then, I would expect that of someone who both the ADA and the NFL have tapped to manage part of the Super Bowl’s operations.

    Steve Sherlock: Steve Sherlock was our true collaboration enabler, arranging weekly conference calls and providing detailed transcripts of who attended and takeaways from the meetings. Steve also co-piloted registration with Susan Kaup and made that just work, too. Hint for future event planners: the conference call is a GREAT idea, and second hint, if an organizer doesn’t make at least 50% of the calls, they’re not an organizer, just a tourist.

    someone: or Chel, as she’s more commonly known. Chel picked up a ton of administrative details, stuff that seems unimportant but will quickly grow to nightmarish proportions if left ignored, like contract dates, reminders, etc. Chel also took leadership of managing ALL the PodCamp Boston event entertainment on Saturday night, a mammoth undertaking given how many multiple, conflicting priorities there were. If you had any fun Saturday night, she’s to thank for it.

    Susan Kaup: or Sooz, depending on the context. Sooz brought us game day operations, including BostonNOW’s sponsorship of registration, and I swear she knocked over a Staples truck to bring as much stuff as she did. Sooz also organized our ad hoc volunteer teams and recruited additional people to help manage registration operations.

    Dave LaMorte: Dave stepped up and brought serious horsepower to game day, managing all the directionals, signage, and other organizational things that helped you find your way to where you needed or wanted to be, from lugging around aluminum meter boards to managing the posted grid.

    Last but certainly not least, Marni Shapiro of pulvermedia. You know the really nice venue we had, sponsored by VON, and the great A/V, seating, water, chairs and tables, sponsor setups, building interface, wireless, network connectivity, laptops for presenters, FANTASTIC audio systems with twice-daily soundchecks, frequent notices about building information, food court availability, and a billion other things you probably didn’t notice? All that stemmed from Marni’s desk in her role as VP of operations for VON and pulvermedia. If there was a compliment I could give her and her team, she’s VON’s Whitney Hoffman, who at the end of the day just gets it done, period. No excuses, no meandering, no bullshit. It’s done when you need it to be done, and that’s all there is to it.

    Now, this is not to say that other organizers didn’t contribute, because they certainly did, but I wanted to point out that these six folks went far, far beyond expectations to make PodCamp Boston 2 a success. If I ever wanted to run an events business (I don’t) or anything which required operational excellence, these people would get job offers immediately.

  • Google, OpenSocial, and Marketing

    Google, OpenSocial, and Marketing

    Google is announcing an open API for social networks. This has been widely reported on all the major tech news sites. It’s a strong, smart play by Google, as it lets them turn any participating site, effectively, into a Google App, and gives them access to index data that hasn’t been available in some cases.

    OpenSocial will allow data interchange among networks for three types of data:
    – Profile data
    – Friend data
    – Activity data

    Initial participating networks include Orkut, Salesforce, LinkedIn, Ning, Hi5, Plaxo, Friendster, Viadeo and Oracle.

    OpenSocial means something different to marketers, though. OpenSocial will immediately increase the value of each of the participating networks to marketers. Here’s an example.

    In context, I have very different friends and friend data on LinkedIn and Plaxo. My friends in turn have different friends and contexts on the various services. OpenSocial will let me aggregate all of my friend data across networks to a data store, and I can then get a better idea of what’s on my networks.

    More importantly – perhaps most important of all – I’ll be able to get common reference data across networks. This means, simply, that I will be able to cross reference data from one network to another. If a contact has a mailing address on LinkedIn, but is missing a ZIP code, and they have the ZIP on Plaxo, I will be able to aggregate the disparate pieces of data to develop a complete profile. Marketer’s dream? Heck yes.

    What’s your marketing strategy for OpenSocial? Mine is to continue building and growing my presence on individual networks, targeting them for their demographics, and as the first OpenSocial developer applications come out, I’ll aggregate all the data together.

    If you’re doing a targeted campaign, such as social network marketing, OpenSocial will make this process easier and faster. You’ll be able to amplify your marketing power across many networks, rather than just one, much in the same way TubeMogul lets you post your videos to 9 different video sharing sites at once.

    Are you ready for OpenSocial?

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