Author: Christopher S Penn

  • Made in the USA?

    With the recent events surrounding imported products from China, such as cough syrup, stationery, childrens’ toys tainted with lead or coma-inducing drugs, mislabeled fish, fish treated with malachite and other cancer-causing drugs, tainted beef, bad radial tires, leukemia drugs, toxic pet food, breakaway hammocks, electrocuting palm tree decor, Craftsman electric saws with flying blades, and deadly toothpaste, it’s no wonder that people are a little leery of Chinese imports. Over lunch, a coworker and I were discussing why the Made in the USA folks aren’t capitalizing on this chain of events to promote US-made goods, and the reason may be…

    … well, nothing’s made here any more, not in significant quantities and not with sourced materials. Even the Made in the USA trade group and NAFTA have rather relaxed guidelines about what Made in the USA must mean:

    “Made in the USA” products need a content consisting of 51% or more of domestically produced or manufactured parts, labor and or value-added content or any combination thereof.

    Thus, even if a toy was manufactured in the USA, if the leaded paint used on the toy was of Chinese origin, the product would still qualify for a Made in the USA label.

    The unfortunate reality is that in the quest for the lowest possible prices at all costs, we’ve effectively outsourced virtually every part of the supply chain, and to countries (not just China) who have varying standards of quality and safety, not to mention labor laws. Unfortunately, buying American is harder than ever.

    Don’t even think about American icon Hershey Chocolate for this holiday season. From Forbes.com:

    In February, Hershey announced a major restructuring designed to cut costs and excess production capacity in the United States and Canada, while expanding in Mexico, China and India, where labor is cheaper and Hershey hopes to sell more candy.

    Since then, Hershey has announced it will close six U.S. and Canadian plants and cut more than 3,000 workers in the two countries, including up to 900 at its hometown plants. It has plans to shift more production to contractors and a new plant it is building in Monterrey, Mexico.

    On Thursday, it said production is underway in China through a joint venture with South Korea’s Lotte Confectionery Co. and its joint venture in India with Godrej Industries Ltd. is up and running.

    Perhaps we’ll see a resurgence this holiday season of small craftsman goods – things made not only in the USA, but made by your own hands. It’s the only way to be sure of a product’s origins. Just make sure you make the components, too.

  • Blog Day: 5 blogs you probably don't read, but should

    Blog Day: 5 blogs you probably don’t read, but should

    John Wall, host of the M Show and co-host of the best marketing podcast ever made in a Dunkin Donuts, tagged me for Jeff Pulver’s blog day. Since it’s been weighing on my mind lately, here are 5 finance and economics blogs that you should read:

    1. Calculated Risk. A blog talking about economics and what’s going on behind the scenes of the world’s economy.

    2. Financial Armageddon. Naysayers and pessimism prevail, but if you aren’t reading, you aren’t getting the whole story behind derivatives and hedge funds. These guys pegged The Street for major upheaval way before CNBC.

    3. Housing Panic. Keep up on the latest housing bubble news, snark included.

    4. The Oil Drum. Thinking about oil? Worried about energy? Thinking about the future? Start here.

    5. Freakonomics, the Blog. Economists outside economics makes for fun reading.

    I’d also recommend strongly that you plug Bloomberg on the Economy into your MP3 player of choice as soon as possible. And if you can watch Jim Cramer, you should.

    Five Bloggers to participate:

    Jon Rudy
    Donna Papacosta
    Bryan Person
    Julien Smith
    Julia Roy

    Tag: blogday2007

  • Cramer to world: Armageddon

    Jim Cramer’s not known for subtlety, but this was a whopper.

    [youtube]https://www.youtube.com/watch?v=GY5nfytTQT8[/youtube]

  • Podsafe Musicians – Mobilize Your Fan Reviews!

    Podsafe Musicians – Mobilize Your Fan Reviews!

    Are you a podsafe musician with rabid fans? Getting your fans to review your albums in iTunes is now more important than ever with the release of My iTunes from Apple. My iTunes is an Apple-branded widget that provides one click access to albums and reviews and can be put on social networks, web pages, and any place that accepts Flash embedded content. Here’s my reviews in iTunes so far:

    My iTunes supports fan purchases, fan favorites, and fan reviews – and I would argue that fan reviews are probably going to be the strongest of the three in terms of converting visitors to buyers, so you may want to encourage your fans to review your albums and then put up the widgets on their sites.What does this mean for you? In addition to getting fans to review your albums, these widgets can potentially multiply the number of people who click on buy-ready links to your albums in iTunes, bringing extra buyers to the digital content. Because it’s Flash-based, there’s no search engine optimization benefit, but having a nice looking widget that’s ready to go and ties into the world’s largest online music store is a sure win for podsafe artists. Most importantly, because it’ll be displayed primarily by fans of your music (as opposed to you), there’s more credibility in recommendations from a third party, which goes a long way.

    What To Do Next

    1. Hit up your mailing lists and ask fans to write reviews of your album(s).
    2. Once you see reviews appearing, ping those fans who respond and ask them about widgetizing their reviews.
    3. Potentially offer them something in exchange for widget placement.

    If you’re not in iTunes, get there. Services like CD Baby and IODA Promonet will get you there, and while you’ll probably net between 59 and 79 cents on the dollar, it’s better than not getting those sales at all.

  • Define Spaces By Their Uses: LinkedIn, Facebook, and Jeff Pulver

    Jeff Pulver, and by extension, Chris Brogan, have been enjoying some robust commentary on Jeff’s recent BusinessWeek article and post about switching his business social networking to Facebook. Comments – some rather direct – have been made back and forth about Facebook and LinkedIn and who’s on what. Here’s a different perspective.

    Christopher Alexander, in his seminal work, The Timeless Way of Building, makes the point that how we use a space defines the space. Put a bunch of benches in rows in a long rectangular room with a pulpit up front and you have a church. Put a bench on a lawn in the middle of some greenery and you have a park. You’ll get variations, of course, but the function defines the space.

    So it goes with social networks, and how you use them. Facebook is a social space, used to develop and grow community, but the odds of you getting data out of it are very, very small. They rigidly enforce the walled garden on data, so for managing contacts and relationships in the sense of a CRM, Facebook wasn’t built for that. LinkedIn is both a resume manager and a CRM of sorts. You can push and pull data from LinkedIn with great ease, but its interactive capabilities for things like discussions, polls, and community activities are very poor.

    To force LinkedIn to become a community or Facebook to become a CRM would be futile – each has its purpose, and you need both, at least from my perspective as an online marketer. If you have a list of email addresses and incomplete contact information, nothing will help verify and clean that list faster than LinkedIn – but if you want to create forums for the people on that list to have a conversation, Facebook is the place. If you want to market music or media online, MySpace for all its flaws is still the best place to be, as I’m discovering marketing my Student Loan Radio music podcast.

    And if you, like me, are tasked with doing it all for a company or organization, you’d better have a flag planted in the soil at each place, and have appropriate media deliverables for each.

  • Call a K7 Number on the 7s!

    As many of you know, those who have K7 free call in numbers have to have activity on those numbers every 30 days or they get deleted. Instead of just calling our own, why not call someone else’s today? (call your own too, just to be safe) Here’s the ones listed on NewEnglandPodcasting.com:

    206-202-2974 – The Mind of Men
    206-222-9130 – New Comm Road
    206-309-7228 – QCast
    206-309-7257 – Going Fourth
    206-333-1339 – Comedy4Cast
    206-339-8723 – Extra Points Fantasy Football
    206-350-1208 – Financial Aid Podcast
    206-350-2583 – Blue Box Podcast
    206-350-4411 – Pod Music 411
    206-350-7287 – Patriot World
    206-600-4475 – Rumor Girls
    206-600-5869 – Sox and Stripes
    206-600-6277 – Wicked Good Podcast
    206-666-3557 – Podcast Pendulum
    206-888-4274 – Accident Hash
    206-888-6465 – Net Results
    206-984-2233 – U Turn Cafe

  • 8 things about me… or at the least, my iTunes

    I was trying to come up with 8 things about me to fit the 8 things meme that [a] are interesting and [b] don’t venture into the boundaries I keep that separate my personal and professional lives. On a whim, iTunes was open, so I thought, hey, what are 8 things in my iTunes that would be interesting?

    1. I have almost as much audio as video, disk space wise. I listen to lots of audio.

    2. I have actually paid for some of Apple’s games, silly as they are. Nothing kills off 3 minutes in line at a store like Zuma or Bejeweled. I’m tempted to buy the billiards one next.

    3. I listen to LOTS of motion picture scores and soundtracks. I have The Crow, Batman Begins, Superman, Star Wars, and anything else that sounds like John Williams.

    4. I listen to LOTS of motivation/inspiration stuff too. I have Tom Hopkins sales training, Tony Robbins, Richard Bandler, and those sorts of folks.

    5. I have an entire album of Tibetan music from Lama Tashi of the Drepung Loseling Monastery. It’s interesting.

    6. I own tons of podsafe music, albums that I’ve either bought or been sent. Just about anything that Matthew Ebel has published (willingly or not – I have some rehearsal outtakes in there), Rayko KRB, Anji Bee, Rich Palmer, Rebecca Loebe, Michelle Cummings, Black Lab, iscintilla, Uncle Seth, Rob Costlow, and tons of concerts and things I’ve recorded over the years.

    7. Almost all the video I have is stuff I’ve transcoded from iMovie, stuff I’ve made. I don’t watch many video podcasts because I don’t have time. I can listen on the commute, but not watch.

    8. Every six months or so, I dump all my subscriptions to podcasts. Delete them. I then re-add any that I can remember. If I can’t remember it, chances are I wasn’t listening to it anyway.

    On this twist of 8 things, tell me 8 things about your media collection, Steve Garfield, CC Chapman, Matthew Ebel, someone, Chris Brogan, Jeff Pulver, and Karen Cardoza.

  • Describe the pattern of usage

    A few things came together in my mind on the way to work this morning. If you haven’t read Christopher Alexander’s A Timeless Way of Building, I strongly encourage you to go pick up a copy. It’s a book that’s nominally on architecture, but provides concepts that go far beyond how to build stuff. One of the concepts is the idea of a pattern language, the idea that how we use something defines it.

    This got me thinking about how we use language patterns long after the literal pattern is gone:

    • Dial a number. When was the last time you used a rotary phone? If you’re under the age of 30, do you even know what a rotary phone is?
    • Rewind/fast forward. Originally from the reel to reel player. You see these buttons on digital media players like flash applets and iPods, but the tape they originally applied to is long gone.
    • DVD. The DVD is still around, but more often than not, DVD refers to a certain length of video and a certain level of quality.
    • HD. Another term that’s used far beyond its original scope.
    • Taping a performance. When was the last time you used a magnetic tape cassette to record audio?

    This of course brought me back to podcasting. Podcast is a portmanteau, a neologism that combines two words. To people who don’t know what a podcast is, you have to explain it, and that can, as any podcaster knows, be a convoluted process. What I do is describe podcasting as internet radio that you download. Yes, there’s RSS and all that stuff, but the super fast elevator pitch is internet radio that you download.

    In there is the word radio. Radio doesn’t just describe a delivery mechanism or a device – radio describes a behavioral pattern, just like dial a number. Radio describes a way in which you enjoy audio delivered to you, and it describes the way you’d use that audio. TV describes a way of enjoying video content. You sit down in front of a video display device in your living room with a drink and a snack, and sit back and watch something on the device. Whether that device is a television set, a plasma display, or an iMac, TV is the general term for the behavioral pattern.

    If you have a difficult concept to explain, what behavioral patterns can you leverage to make it easier for someone to instantly grasp at least the rough idea?

  • Since we're on the topic of voting in podcasting…

    PodCamp NYC Photos… please take a moment to vote for someone who is NOT a podcaster. My friend and musician Natalie Gelman is competing in the Famecast competition as a finalist. She’s podsafe, has been since just after PodCamp Boston 1, and has been a great supporter of podcasting and new media since her introduction to it.

    What’s at stake? Among other things, $10,000 in cash, which for a young independent musician is a Very Big Deal ™. Podcasting’s abuzz with the various podcast award voting sessions running right now, and I applaud everyone who’s been nominated, but if you can spare a few minutes away from voting in the podosphere, please register at Famecast.com and then vote for Natalie Gelman.

    Voting concludes August 7th, so please vote before then.

  • Too many cameras…

    I just realized after ordering a new Nikon D40 that I have too many cameras.

    • Kodak DX6490
    • Canon SD450
    • Nikon Coolpix L2
    • JVC PV-GS120
    • Sharp something or other
    • Sanyo VPC-CG65
    • Nokia N91

    On the bright side, they all work. One of these days, I’ll open a used camera store or something.

    How much fully functional but not often used stuff do you have laying around?

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