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  • Shorting a stock, 2.0 style

    Early this morning, someone filed a CNN iReport (citizen generated content) saying that Apple (ticker: AAPL) CEO Steve Jobs had a massive heart attack.

    Apple’s stock immediately dropped 5%.

    AAPL: 104.52 +4.42 (4.42%) - Apple Inc.

    Apple PR responded to mainstream media inquiries denying the rumor, that Jobs was perfectly fine. (hat tip to the Unofficial Apple Weblog for breaking it on Twitter first)

    If you were going to short a stock, spreading a false rumor about the CEO’s health would be a great way to cause a panic, long enough to make some serious money. The brilliance of this tactic is that the rumor was done using CNN’s brand. Early “viral” messages said the report came from CNN, not CNN iReport. CNN, in other words, had their brand and credibility hijacked.

    What would you do if you were Apple? What should you do?

    Apple: get on Twitter. Get in the blogosphere and the new media world. You need to have a point person in the fast moving channels of citizen news to immediately knock down crap like this.

    Then have your legal department file a complaint with the SEC and ask for a formal investigation.

    Apple shareholders: if you lost money on Apple due to the rumor, is CNN responsible? Is CNN liable? Are they a media outlet or a content distributor. If they fall under common carrier, then who is liable besides the original rumor spreader – and are the shorts, if there were any, profiting with no liability?

    Inquiring minds want to know.

    Bottom line: if your company is not participating in new media, especially in news channels, you’re going to get run over. Get going.

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  • Epic Credit Card

    Yes, there’s a World of Warcraft Credit Card. With game time.

    Epic Credit Card

    Get it at StudentPlatinum.com/warcraft.

    Full Disclosure: It’s through work, which means I earn a very small amount of money for each new applicant. More important, I don’t get any mats or a zhevra, but it’s still neat, and I’d talk about it even if it wasn’t for work. And hey, if you have a credit card, at least this one grants you game time.

    Important: as with all credit cards, it’s a loan. It’s not free money. Read the terms and conditions BEFORE you apply, ok?

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  • Fantastic movie trailer

    “It has been said, that in the end of all things, we would find a new beginning.”

    “But as the shadow once again crawls across our world, and the stench of terror drifts upon a bitter wind, the people prayed for strength and guidance-”

    “They should pray for the mercy of a swift death; For I have seen what the darkness hides.”

    “I don’t think it’s safe here.”

    This makes me happy.

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  • Photographers: What are your fall foliage tips?

    It’s that time of year again in New England:

    A Saturday afternoon drive

    One of my absolute favorite times of year. One of the best photo opportunities during the year for really great photos.

    That said, I’m still a newbie at photography. Yeah, I own a decent amount of gear, but I’m still getting the hang of it.

    Here’s what I’m currently using:

    – Nikon D40
    – Nikkor 18-200mm VR lens (the ultimate walkabout lens!)
    – Nikon SB-600 speed flash with Omnibounce in pocket

    Here’s my question to you, fellow foliage fans and photographers:

    What tips, tricks, locations, and methods do you use for great fall photos that would help a relative newbie? (I know one of them is just play around and try lots of different things, since DSLR “film” is effectively free)

    Please feel free to leave links to your own photos in the comments!

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    Photographers: What are your fall foliage tips? 10 Photographers: What are your fall foliage tips? 11 Photographers: What are your fall foliage tips? 12

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  • The press release I wish I could send out

    When I looked at my marketing campaign brief for October, one of the items is the $10,000 scholarship. This press release immediately came to mind:


    Student Loan Network $10,000 Scholarship Will Be Awarded on Halloween

    Quincy, MA —

    The Student Loan Network blah blah blah blah blah blah blah blah industry leading blah blah blah blah blah blah leader blah blah blah blah affordable blah blah blah blah blah blah blah blah blah blah blah blah landmark blah blah blah blah historic blah blah blah blah serving families blah blah blah blah blah blah blah blah blah blah customer service blah blah blah blah blah blah

    We’re giving away $10,000 on Halloween to one lucky student. www.StudentLoanNetwork.com/10K.

    blah blah blah blah blah blah blah blah blah blah blah blah President and CEO said, “blah blah blah blah blah blah leadership blah blah blah we care blah blah blah number one priority”. Blah blah blah savings blah blah blah blah blah blah thought leader blah blah blah blah blah blah competitive blah blah blah blah blah blah blah blah full suite blah blah blah blah oh my god are you still reading this blah blah blah blah blah blah blah blah Internet blah blah blah blah blah blah blah blah serving tomorrow’s blah blah blah blah blah blah blah blah.


    Sadly, this isn’t quite the level of professionalism expected in a press release, even if it’s 100% accurate and gets the point across nicely. Why is it most press releases are full of fluff?

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    The press release I wish I could send out 13 The press release I wish I could send out 14 The press release I wish I could send out 15

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  • My presidential address on the economy

    I figured I’d have some fun and provide a different perspective on the economy. Here’s a link to today’s special from the Financial Aid Podcast – my wishful presidential address.

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  • How World of Warcraft can make you a better marketer

    I’ve been playing World of Warcraft (WoW) for fun the past couple of weeks or so. It was a fun game in the beginning, but now it’s a useful game, at least in the sense of honing two vitally important skills, arbitrage and information asymmetry. (two skills, I might add, come in handy in today’s economy)

    World of Warcraft ArbitrageTo the right is a screen clip of WarCraft as it appears with a few pricing plugins installed. By itself, the doesn’t look at all like this, only with some plugins. (Auctioneer, if you’re a WoW gamer) Take a look at what’s in there.

    Pricing
    Median buyout price
    Buyout prices at the extremes
    3, 7, and 14 day moving averages of prices
    Item availability from vendors and pricing
    Resale valuation and estimated ROI

    Bear in mind, the average player of WoW doesn’t install this add-on software, which means they don’t have access to this information.

    What does this have to do with marketing? There are two concepts at work here.

    Arbitrage is unequal pricing for equal things. In this example, I can tell what items are good deals and what items aren’t, what items are a bargain, what items are overpriced. Arbitrage extends to marketing and new media as well – concepts that work in proven systems can be adapted to new media, and the result is information arbitrage. I can take a concept like a proven sales letter template and adapt it for a blog.

    Information asymmetry is even more important in this case. I have access to information that the average WoW player does not. This allows me to be more effective as a WoW gamer, because I can earn rapid profits from better information, especially competing against players with less information or lower quality information. Marketers in new media have an information asymmetry advantage that marketers outside of new media don’t enjoy. Marketers in new media have access to the Twitter stream, to blogs, RSS, podcasts, and so much more. If you can know what your target market is thinking and saying about your product, service, or industry, you have a massive advantage over marketers who lack that information and either have to compete by spending more or can’t compete as well.

    Arbitrage and information asymmetry – all from a fun game.

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  • Recentering your faith

    No shortage of bad news in the headlines lately, eh? Reading all of it and still being able to face your day is getting increasingly hard sometimes, isn’t it?

    Here’s the good news. Despite all of everything in the headlines, basic goodness still prevails.

    Go outside and look at the building you’re in. The concrete in the foundation hasn’t shattered just because the Dow Jones fell a certain number of points.

    Wake up early tomorrow morning. The sun, bright as ever, doesn’t check the markets before rising for the day. It’s there as a part of basic goodness, a part of life that, for the purposes of mere mortals, is timeless.

    Take a look at the money in your pocket. It’s faith based. Entirely. There’s nothing inherent to it that makes it valuable beyond what you think its value is. This is a curse of money (volatility) but also a blessing, because it reinforces that there are infinite things beyond money that have real, tangible value. What price is a child’s unconditional hug? What exchange rate is there for a good laugh?

    Chogyam Trungpa calls this sort of outlook the Great Eastern Sun perspective. We open our hearts to life as it really is, and not as we, the media, the politicians, or the pundits would like it to be. We recognize what is real and what is fictional, cutting through all of the crap to see clearly.

    Do this: find a song that inspires in you a feeling of closeness with everything that’s real, with all of the things that matter. It can be about family, friends, devotion to your spiritual faith, a good meal, a warm hug, a first kiss you’ll never forget – whatever it is, the song just has to inspire in you a deep love and appreciation for something that no bad news can ever tarnish.

    Matthew Ebel Live at AS220Listen to the song with your eyes closed. Then, assuming it’s relatively nice out, go outside to someplace natural – a local park, your backyard, even a courtyard in an office or dorm. It doesn’t have to be large or majestic, just natural. Sit on the ground if you can – the real ground, not concrete. Close your eyes, sit up straight, take a deep breath, enjoy the moment, and then replay your song in your mind. Enjoy its every nuance, its every tug at your heart, and when it’s over in your mind, realize that you are still firmly in charge of how you experience the world.

    Are there troubles? Of course. Are there pressing issues? Absolutely – and there always will be. But allow, gift yourself the luxury of five minutes of deep love for everything life has already given you, everything you’ve created for yourself, and everything that no amount of sensational news headlines can never, ever take away from you.

    Your inner superhero will thank you, and you’ll be ready to rejoin the crusade for what you really value in life.


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  • An Alternative Bailout Proposal

    An Alternative Bailout Proposal

    Fundamentally, the entire credit crisis has been caused by two basic problems.

    1. Too much borrowing.

    2. Not enough saving.

    That sounds really trite and overly simplified, doesn’t it? The fact of the matter is that it’s true. The housing crisis wasn’t caused by a surplus of houses, but by an overeagerness to lend without considering a borrower’s ability to repay. Easy credit meant demand for houses went up, and supply went up to keep pace. Now that credit is more restricted and borrowing is harder, supply is up but demand is down.

    Second fact of the matter is that saving is down, considerably. The average American over the past five years has spent more than they earned to the tune of 130%, relying on easy access to, yes, credit, to fulfill their consumerist desires. With no money put aside for a rainy day, vast numbers of Americans are finding themselves underwater in a financial hurricane. In the past, when the economy has taken a downturn, Americans had some financial cushion to rely on, but with the devaluation of stocks, even things like 401(k) retirement plans have lost considerable value.

    Lehman Brothers Building PhotoshoppedThe bank bailout proposals currently floating around Congress do nothing to address either issue. Secretary Paulson’s plan calls for 700 billion – that’s700,000,000,000 – to buy poor quality assets (failed mortgages and investments) from banks and try to sell them off at a later date. If you as a banker, rationally, want to do what is best for your bank, you’ll gladly sell the Treasury all your garbage and keep the performing loans for yourself. I would, rationally, because that’s good business.

    What happens to the average homedebtor who has fallen behind on their mortgage? Absolutely nothing. No help at all. Why? The bank has been relieved of its obligation to investors but the homedebtor has not. Wall Street profits, but Main Street remains underwater.

    So what’s the alternative? How can we find a real solution to this mess? Clearly, bailing out Wall Street and the wealthy friends of Secretary Paulson will do nothing to help the average homedebtor.

    We look to economics 101. Supply of houses still exceeds demand. You can change this equation by increasing demand or reducing supply. The general talking point behind the bailout is that banks will be willing to lend again – but it’s lending that got us into trouble in the first place. That’s like giving a bottle of Jack to an alcoholic trying to quit. Yes, the tremors stop, but the root problem remains.

    Increasing demand through lending is a no-go. That leaves reducing supply. We have currently anywhere from 9 to 20 months of inventory in housing, depending on the regional market, and a healthy level of inventory is around 6 months, or so my realtor friends say. How do you get rid of a lot of houses quickly? One potential idea is to convert them into affordable housing under the HUD Section 8 program, helping families who had no shot at home ownership even with absurd lending policies actually get started. The downside to this idea, at least from some folks who’ve commented to me, is that middle class homeowners will strongly fight any mixing of income classes in their neighborhoods.

    A second idea for reducing supply, radically proposed, is demolition of the existing homes. In certain cases, this might make sense, especially if there are entire neighborhoods that lay fallow. Dismantle them for supplies as much as possible, and convert that section of a city into a community park.

    A third idea, and the one I like best, is to use bailout money to buy out foreclosures at fire sale prices and deed over the properties, many of which need repairs, to a private agency like Habitat for Humanity, which employs a more rigorous screening process than HUD and forces future homeowners to put in significant sweat equity to create a true sense of responsibility and ownership.

    We also need economic growth. Look around America. Bridges, rail systems, roads, public schools, the entire infrastructure is rotting away. Instead of giving Wall Street a handout, let’s agree to rebuild Main Street – it needs it. These are jobs that are inherently American and can’t be outsourced or shipped overseas. These are also projects that pay a dividend over time – improved roads, schools, parks, and civic infrastructure contribute to both morale and commerce.

    To trim the budget and pay for at least some of this, we need to get out of Iraq. Win or lose, right or left, Iraq is a money sinkhole. No matter how well you think we’re doing, we can’t afford it.

    Slackershot: MoneyTo address the savings issue, I’d take the lesser portion of the bailout funds and instead of paying off Wall Street, create massive tax incentives for saving. Since Congress is clearly in the mood to spend anyway, I’d waive all taxes on savings accounts, certificates of deposit, Treasury bills and bonds, and non-investment vehicles for 2 years, encouraging anyone and everyone to sock away as much money as possible. A savings account that earns a meager 3% interest looks a whole lot better when interest earned is 100% tax free. This will also have the net effect of recapitalizing depository banks, which is something they’ve been desperately trying to do on Wall Street.

    Will these ideas cure the ailing economy? No. Will they help? Yes. They address the fundamental issues of supply and demand far more effectively than giving Secretary Paulson a wheelbarrow full of cash and a hug, which is about all the current proposal entails. Only time and the free market can flush out the crap that’s in our system, but by focusing the majority of money on the power base of America – us, the taxpayers – we might get some long-term good out of this.

    Consider joining the Facebook group I’ve set up to protest the current bailout proposals.

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  • Social Media Dashboard – Bloomberg for Social Media

    Social Media Dashboard – Bloomberg for Social Media

    This morning started off thinking about Bloomberg’s wonderful but hideously expensive terminal, and how it gives you insight and also a dashboard to instantly know what’s going on in the markets. I thought, wouldn’t it be interesting to have a Bloomberg for social media? Sure enough, a platform exists to manage all your social media in one place, and that’s iGoogle.

    Social media dashboard

    Click on the photo for a larger version.

    Take a look at what we’ve got here.

    Facebook, GMail, and Google Finance on the left, because if I’m doing this for a purpose, for, say, the Student Loan Network, it’s more than just conversation, it’s also understanding what’s happening in the bigger picture. Thus we see a public portfolio of companies in the student loan sector and broader market stuff. Not only does this keep on top of things for my client (the company I work for) but it also gives me the ability to be current when I participate in social networks.

    In the middle, a mashup of Yahoo Pipes culling from Twitter Search on specific topics and keywords relevant to the industry. This can be anything at all, but for this, it’s all financial aid stuff, so I can stay on the pulse of financial aid as reported by customers and consumers. Below that, Feedburner for the podcast and customized Compete analytics to monitor what’s happening on my sites and my competitors’ sites.

    On the right, Twitter replies to see if anyone needs my attention, and Digg to see what’s buzzy in the world. Obviously, swap this out for Reddit, Stumbleupon, Yahoo Buzz, or whatever your buzz-watcher of choice is.

    This, incidentally, is social media with a purpose, highly focused for one specific task – being a financial aid expert in social media. It’s most assuredly not a fishbowl setup where I watch social media for social media’s sake.

    Try it for your own vertical and niche, and see if it works for you!

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