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  • Starbucks is watching your every cup

    Today, Starbucks CEO Howard Schultz announced that they had acquired Coffee Equipment Company and its Clover system of coffee machines, single-serving cup makers that will let Starbucks customize your coffee for you.

    So what?

    The So What is this: Clover coffee machines are networked. They all speak to headquarters via CloverNet, and monitor EVERYTHING about your cup of coffee. From the web site:

    Know with CloverNet™, a service that gives you web access to your Clovers. Find out what’s brewing on each of your Clovers right now, and visualize business trends through real-time charting. CloverNet also makes it easy to update brew parameters for all of your coffees, and to keep your Clovers in peak operation through system monitoring.

    Starbucks doesn’t give a rat’s ass about the coffee – the machines are pure marketing wizardry, giving real time data flows to central command. This is what makes Clover and CEC a smart acquisition.

    Starbucks: Because Google shouldn’t have a lock on Big Brother.

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  • End of the Line

    End of the Line

    Farewell, Bear Stearns. If it’s any consolation, a number of your colleagues will be joining you soon. Why? Simple: there isn’t enough money in America to save the financial system as we know it. It’s coming apart at the seams.

    This is a good thing.

    For sure, there will be lots of folks who will have to go through economic pain – heck, depending on the credit markets, there’s no telling how my current employer will fare, so I’m not at all exempt from this, either. It’s still a good thing overall, and here’s why. For the last 37 years, America has been living beyond its means. Our overall savings rate has dropped into the negative, and we’ve been spending like a drunken sailor.

    Come to think of it, I’m fairly certain drunken sailors spend less. Because they typically don’t have access to leverage or derivative financial instruments, they can only spend what they have in port.

    How much too much have we been spending? Warren Buffett warned in 2002 that derivatives – bets on bets, essentially – were financial weapons of mass destruction.

    Charlie and I believe Berkshire should be a fortress of financial strength – for the sake of our owners, creditors, policyholders and employees. We try to be alert to any sort of megacatastrophe risk, and that posture may make us unduly apprehensive about the burgeoning quantities of long-term derivatives contracts and the massive amount of uncollateralized receivables that are growing alongside. In our view, however, derivatives are financial weapons of mass destruction, carrying dangers that, while now latent, are potentially lethal. – Berkshire Hathaway Annual Report

    According to the Bank for International Settlements, the total outstanding notional amount is 516 trillion (as of June 2007).

    The annual gross domestic product of the United States of America – the goods and services that back “the full faith and credit of the United States” on which all of our bonds and other promises are made is…15 trillion.

    Think about that for a second. If 3% of the derivatives in existence go bad (about the same amount that touched off the subprime bonfire last year), an unravelling could occur that would exceed all the goods and services the country makes, period.

    All of this massive leverage – which is a fancy word for gambling, really – is catching up to the financial system rapidly, and all of the money in the world can’t bail out the system. It’s my hope that things unwind in a relatively orderly fashion, like a building evacuation, so the building can be torn down and rebuilt more soundly, but one way or another, the house of cards is coming down, and needs to.

    Americans need to start saving again. Yes, the entire financial system incentivizes us to spend, spend, spend, but if you can resist the temptations of mass media, marketing, and incentives and put some money aside, you’ll be far, far ahead of your peers and colleagues.

    In a downturn, cash is king. Save, reduce expenses, and batten down the hatches.

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  • Apres moi, le deluge

    “Apres moi, le deluge” – Louis XIV

    MySpace applications are beginning to roll out.

    If you thought vampires and pirates on Facebook was bad, just wait.

    In the meantime, expect to get a whole bunch of MySpace friend requests from me and others in the near future.

    Exciting things are happening with MySpace, more than ever.

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  • The Ever Watchful Eye of Google

    I cannot emphasize strongly enough how important it is to be mindful of Google’s watchful eye online. It is literally everywhere, and it does not forget. Everything you do under Google’s watchful eye impacts your personal brand and reputation. That drunken Twitter late at night? Google remembers. That blog rant composed at a conference? Google stores it forever. Here are just a few of the ways Google is watching you.

    • Google searches, indexes, and stores copies of every public web page, public forum, public discussion board, public email list it can find.
    • Google Orion monitors not just what you search for, but how you behave when you search, how long it takes you to locate things, and what you do when you find something.
    • Google News stores all of the news it can find in newspapers, radio, and television.
    • Google Alerts constantly scans news, blogs, and other items for selected key words that you, your friends, and your enemies deem important.
    • Google Feedburner stores all of the RSS feeds and other news feeds it can find – and who subscribes to them.
    • Google Reader tracks and stores all of the blogs you subscribe to and what items you deem important enough to share.
    • Google Maps provides geographic data and in return tracks exactly what you’re looking for and where on the earth it is.
    • Google Blog Search stores and remembers what you blog about on your personal blog.
    • Google AdWords watches what ads it shows and what ads you click on, how often, and when.
    • Google 411 stores how you pronounce words and uses its speech recognition to analyze non-text data.
    • Google YouTube tracks what videos you watch, share, promote, and enjoy.
    • Google Talk stores and searches what you discuss in instant messaging.
    • Google Desktop indexes and stores information about everything on your computer.
    • Google Transit watches where you go and how you get there.
    • Google Trends displays how information is monitored by end users over time.
    • Google Docs takes your office documents and indexes them and their contents.
    • Google personalized search stores every single question you ask Google, what answers you found important, and trends in your inquiries.
    • Google Pagerank algorithm tracks who links to web pages of yours and who you link to, diagramming out important nodes.
    • Google Android will bring these capabilities and monitoring powers to your phone.
    • Google OpenSocial will bring these capabilities to social networks like MySpace and Facebook.

    Mindfulness is absolutely imperative in the age of Google. Write, discuss, and share like the person you want to become, even if you aren’t that person today, because Google will remember you based on what you publicly create online. For forum moderators, mailing list managers, and community developers like myself, it is our obligation to create, manage, and moderate forums to be perceived by the general public in alignment with who we want to be, even if we as a community aren’t there just yet.

    Remember this quote from Mitch Joel: Your personal brand isn’t what you say it is. Your personal brand is what Google says it is.

    One good blog post lifts the entire community up in reputation, if only a little in Google’s massive knowledgebase. One bad post drags us all down. Everything matters – big or small.

    We are now, more than ever, interdependent on each other.

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  • Marketing Over Coffee is Oven Toasted Goodness

    This week’s Marketing Over Coffee (the best marketing podcast ever recorded in an oven toasted goods shop with co-host John Wall) features discussions of free, messaging failures, and other great fun. If you haven’t tuned in, head on over and get your cup of marketing.

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  • Understanding the credit crisis

    The credit crisis we’re currently enduring has been a long time in the making. Arguably, you could stretch all the way back to 1971 when President Nixon removed the United States finally from the gold standard, making our currency a fiat currency. Since then, and especially since the late 1980s, we’ve been inflating our currency and sloshing around cash from one bubble to the next, as investors chased yield and strategy shifted from long term to short term.

    Consider the bubbles we’ve had:

    • Defense spending
    • S&L
    • Dot-com
    • Real estate

    Each bubble larger than the last.

    It’s like… like the United States has been bar hopping, and the real estate bubble was the final bar before last call. Then someone stood up and yelled “Drinks are on me!” only we don’t know who. Doesn’t matter, drinks are on someone, so drink up!

    The credit crisis is the hangover for 37 years of excessive drinking at the fiat currency bar. As the song goes, you don’t have to go home, but you can’t stay here…

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  • Favorite political quote

    I wish I knew who to attribute this to.

    “An eagle has two wings, left and right. Without both, it cannot fly.”

    Something to remember in partisan times.

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  • How do you stave off the travel ills?

    I was thinking to myself as I lay in bed this morning, coughing up phlegm, that I’ve been more sick in the past year than I’ve been in the last ten. The corollary is that I’ve traveled more in the past year than in the last ten, and travel and I seem to disagree, at least on a health front.

    I already take a multivitamin supplement and drink plenty of juice and water (and coffee). Regular exercise is in the mix, too. I can’t take Airborne because I’m allergic to sucralose (nasty swelling rash) – what other tips and tricks do you suggest to fend off travel crud?

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  • Optimize your LinkedIn Profile for SEO

    LinkedIn. Love it or hate it, it’s prominent, it’s a social network, and it lets you post URLs to your profile… except that they’re naked URLs, with no link text to help you in your search efforts, right?

    Nope.

    Now you can. Go to LinkedIn, make sure you have a public profile set up with a good URL, and then instead of choosing My Blog or My Company, choose Other.

    LinkedIn SEO

    Cha-ching! Link text in your profile from a prominent, trusted domain.

    Speaking of which, are we connected on LinkedIn? If not, connect here:

    View Christopher Penn 's profile on LinkedIn

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  • Top 5 Non-profit strategies for severe recession

    A few late night thoughts. Without digging into all the economics, the short version is this: 2008 economically is poised to be somewhere between hideous and horrifying. Take your pick: subprime, alt-a, gasoline, wheat, corn, student loans, etc. Any way you slice it, the economy is in a tailspin.

    That said, the show must go on – but how? When donor pools dry up, how do non-profits weather downturns? Here are 5 ideas.

    1. Batten down the hatches. Just as every other American individual and business MUST do, non-profits need to be ruthless about cutting costs. Got a photocopier in the office? Unplug it, and ask that people use a scanner and email instead. Enforce 100% lights out at the end of the workday to cut power costs. Reduce or eliminate as many consumable as possible – belt tightening is the rule.

    2. Hit up donors sooner rather than later. It’s customary in the non-profit world to ask donations and contributions around the holiday season, but as the economy trends downward, you need to ask now, while there’s still disposable cash. Pick a reason, any reason, to ask for donations. Hitch up to minor but relevant holidays, or an aspect of those holidays, or heck, just manufacture your own holiday, but ask.

    3. Increase focus on microdonations. The Internet gives non-profits greater reach at lower cost, more so than ever in history. Leverage that power to focus on building your house list, your potential donor base. This requires some serious heavy lifting in marketing, but as long as you have capable staff, you’re trading time and energy marketing online versus expensive offline marketing. Learn how to find your donors online, and learn how to get small donations from LOTS of people. Be sure to investigate any and all payment options and find the lowest per-transaction costs. Amazon and Google Checkout both offer 100% pass-through of contributions.

    4. Build buzz. You’re already doing good work – now get off your duff and start marketing the heck out of your works. The more awareness you can spread about your work, the easier it will be to get critical general operating funds out of donors. Look carefully at how you market your works, and make friends in the PR and marketing fields so that you can ask their advice before launching any kind of campaign.

    5. Mind your money. Wherever you’ve got your money parked, be SURE it is safe. If you have general operating funds in anything other than an FDIC insured account, your organization is at risk from a legion of predicted bank failures. Make sure you’re playing it super-safe with the cash this year – know where it is, and know that it’s insured.

    With luck, talent, and intelligence, operationally efficient and forward-thinking non-profits should do very well in 2008 as the rest of the pack is slaughtered by the economic sharks in the water. With fewer competitors for donors’ money, the most lean and aggressive non-profits can potentially earn some big donor market share. Good luck!

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