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  • Food for thought on Memorial Day

    Every gun that is made, every warship launched, every rocket fired signifies, in the final sense, a theft from those who hunger and are not fed, those who are cold and are not clothed.

    This world in arms is not spending money alone.

    It is spending the sweat of its laborers, the genius of its scientists, the hopes of its children.

    – President Dwight D. Eisenhower, 1956

    Food for thought: the United States military budget is $713 billion dollars. (Slate) For every American man, woman, and child, that’s $2,376 paid out every year.

    Whatever your politics, understand that this reflects our national priorities, where we put our tax dollars to work, governed by who we vote for.

    Food for thought: two months’ worth of the military budget would wipe out the student loan debt of every current student in America and then some.

    Four months’ worth would send every student academically eligible to attend college to school for free.

    Three months’ worth would pay for the entire reconstruction of the Gulf Coast, erasing Katrina’s damage.

    As we remember those who have given their lives for the country, please consider carefully who you vote for this fall, and urge every American you know to get educated about the candidates and participate by voting and staying involved in the political process after the election. Hold your elected representatives accountable by staying in communication with them, sending them email, faxes, YouTube videos, whatever it takes to ensure your voice continues to be heard about the priorities that are important to you.

    “Pray for the dead. Fight like hell for the living.” – Mary “Mother” Jones

  • Staycationing

    Just added a new article to the Financial Aid Podcast blog – how to staycation properly. In a time of record gas prices, record food prices, record airline prices, record everything, this article will hopefully inspire you to try something different and lighten both your spirits and the load on your wallet.

  • Hope, advisement, and Melissa Rakes

    One of the highlights of this past EASFAA conference was not at the conference at all, but in the bar after the Monday sessions. I had the good fortune to sit down with Melissa Rakes, an Ed.D. student looking at how advisement works, and we got to talking about one of my favorite things – marketing, of course. We chatted about her doctoral thesis and a few different ideas and systems that could be applied to academic advisement, which was a lot of fun.

    I kept asking nearly absurd questions about porting existing business, sales, marketing, and motivational systems to education, because it seems to me that if Amway Motivational Organizations can generate books, tapes, CDs, etc. to keep their members moving ahead in an organization that statistically holds little hope for them at all, it should be a cakewalk for academic advisors to use the same tools and technologies to motivate their students in an educational system that DOES generate good results.

    One of the highlights of the conversation was on the topic of branding. I was mentioning Ze Frank’s fantastic explanation of branding as emotional aftertaste, and asked Melissa what she thought higher education’s brand was and is. We concluded that it’s hope. Not anything necessarily specific – lots of people go to college for lots of reasons, but hope seems to be a common thread. Hope for a great job, for freedom and independent, for a better future than past, hope as an emotion.

    I thought of the students who are first in their families to go to college, and the hope, excitement, and trepidation that they must feel in their first days in school – and how processes such as financial aid, enrollment, and other parts of academia’s paperwork bureaucracy do their very best to squash that hope under a mountain of paper.

    If advisors in higher education could communicate, reinforce, and energize hope consistently with the same aggressive methods of motivation that business uses, I’d bet that retention and dropout rates would plummet. Melissa’s got a few great projects underway, and I wish her outrageous success in all of them. I suspect she’s going to be one of higher education’s rock stars of the future.

  • Pimping the Financial Aid Podcast

    I’m happy to say that the Financial Aid Podcast just hit episode 800. Check out the episode – it’s 5 success stories powered by new media, ways in which new media has made a real difference.

  • Ask, ask, ask

    I’ve been looking again at MySpace, as a recent blog post detailed. One of the things I’ve been looking at is the depth of engagement. Is a friend relationship enough to market on? What is the value of a MySpace friendship?

    Over the last five days, I’ve been sending out 200 messages a day or so to my MySpace friends, advertising the Financial Aid Podcast. It’s themed pretty basically:

    • Thanks for being a friend of mine and of my show.
    • Here’s three links to iTunes, Google Reader, and the site.
    • Please subscribe.

    Financial Aid Podcast StatsHow’s it been going?

    I started with a Feedburner number of about 1,000. The show had been static around that number for a while, a couple of months at least. Today? Hit a new record – the last four out of five days.

    Ask. Ask those in your network to get connected, ask them to take action, ask them to be more involved in your community efforts. If you don’t ask, you definitely won’t receive.

  • The Power of Extreme Fatigue

    Slackershot: Fatigue Last night the main sewer line at the house backed up around 10:30 PM, which necessitated a call to Roto Rooter. 4 1/2 hours and $354.73 later, the sewer line was clear (plumber: “Don’t use Charmin. It clogs up everything. I know people like soft toilet paper for their ass, but that’s an expensive habit.”) and the clock struck three – which meant that it was literally 124 minutes before the alarm was scheduled to go off.

    So this morning I sit very carefully at my desk, ensuring that I don’t work on any systems vital to the company, because two hours of sleep makes you exceptionally prone to critical mistakes – you know, the “hey, did I just format the hard drive of our web server?” kind. Making sure that on my docket for the day is nothing mission critical.

    However, extreme fatigue does have its merits. I tend to think a lot more creatively and non-linearly when I’m over-tired, because my brain just operates differently in a low-sleep state. Sometimes really neat ideas that I’d never create fully rested come out, and I jot those down. When I’m rested, they can be refined and tuned up, but the raw materials are still good.

    That’s the other important thing – overly fatigued essentially brings with it a variant of attention deficit and short term memory loss, so if you have good ideas, it’s super important to be near an input device – phone, keyboard, notepad, etc. – because those ideas will vanish FAST.

    Some thoughts on a Wednesday morning.

  • Still can't ignore MySpace

    Lots of folks like to hate on MySpace. Sure, it has a web design that makes you cry sometimes. Sure, profiles can be ugly as sin and crash your browser.

    But guess what? In addition to 300 million+ profiles, 110 million+ active users, and new data portability initiatives, MySpace has a messaging system.

    You may say, so what, Chris? What’s the big deal about MySpace’s equally unpleasant messaging system?

    MySpace messages

    The deal is this: what percentage of your emails get delivered? Not opened, not read, not clicked. Delivered. Get there in the first place. Do you know? Chances are good it’s not 100%.

    For all its flaws, MySpace’s messaging system has 100% deliverability once you friend someone or they friend you. If you’re doing marketing on MySpace, you at least know the message is getting there. Read/acted on is different, but the same rules that govern whether someone opens and acts on your emails govern MySpace messages as well.

    You don’t have to market on MySpace. You don’t have to pay attention to any social network – but chances are your competitors are.

  • If you're new here…

    … be sure to check out the Quotes page. It’s a slowly growing compilation of things I learn, hear, read, etc. that resonate, little pieces of profound knowledge that help me.

    Profound knowledge, as defined by Anthony Robbins, is knowledge that is quickly and easily transmitted, but life-altering. Once you get it, you can never go back to being the person you used to be. One of my favorite examples of profound knowledge is the rule of thirds in photography.

    Look at your viewfinder on your digital camera. Imagine a tic-tac-toe grid on it. Line up your pictures to put the subjects at the intersections of the lines.

    Instantly, your photography changes – once you understand the concept, you can’t ever go back to the person you were just moments ago. That’s profound knowledge.

    The quotes page is a place where I store the pieces as I find them.

  • Pimping the goods

    This week’s Marketing Over Coffee marketing podcast is available – the topic? Among other things, dealing with email blacklists, a subject I am all too familiar with.

    Also check out today’s Financial Aid Podcast 6 page easy guide (trust me, it’s mostly white space) to all the new legislation that President Bush signed into law today. More loopholes than you can shake a stick at, but at least it’ll keep the lights on and the coffee brewing for student lending.

  • What is worth paying for?

    What is worth paying for?

    What is worth paying for? 1In the world of an information economy, information is effectively free. This, of course, has broad implications for anyone generating intellectual property, such as writers, musicians, and media makers.

    Effectively free means this: it is possible to mass produce and mass distribute information at near zero cost, laws and artificial scarcity notwithstanding. If you create a piece of music and record it, once the music is in an MP3 file, the distribution cost is near zero.

    If you write a book and the book is released digitally in a PDF, the distribution cost is near zero.

    Yes, lawyers can serve cease & desist and lawsuits, but once released, the information tends to remain free, if not necessarily in legally approved distribution channels.

    In a world where information is effectively free, where does value come from?

    Look to Google and Search Engine Optimization for the answer. In the world of SEO, there are catalogs upon catalogs of tricks you can do to achieve higher rankings when someone Googles for a search term related to your site. How does Google value things in a world where information is free?

    By measuring things that are not free.

    Google values, for example, domain names. A domain name for any kind of sustained campaign costs money. It is not free, and therefore Google assigns it more weight than, say, what you name individual files on your web site.

    Google values inbound links from sites not under your control. Why? Because it takes effort and time – of which money is a proxy for – to establish a lot of inbound links. Inbound links from certain top level domains such as .gov and .edu have more value than inbound links from domains such as .com, .net, and .org, because .gov and .edu domain names are restricted, and the content managers of sites bearing those domains tend to be more selective about who they link to.

    Google devalues things that are free, easy, things that require little effort and no commitment. Long strings of file names and directory names carry less value these days than in the early days of search engine optimization.

    What things in your world are of value that cannot be digitally replicated? For musicians, their core skill is not the music, the data. It’s the ability to create and perform music, and so the digital files, the recordings of the music may be free, but the performance of concerts are not, nor can the live concert experience be replicated. The sale of a CD is almost a souvenir, a proxy for having been at the live concert event.

    For artists, a digital photo can be replicated, but a personalized, autographed print cannot be, at least not easily, quickly, or cheaply.

    For people in new media, while the creation of media itself is easily replicated, the community cannot be, as recently discussed in the sale of Rocketboom founder Andrew Baron’s Twitter account. Community and word of mouth are fundamentally built on trust, which is a non-tangible, non-replicable resource. That’s why, as technology and information continue to blossom, things built on assets that are not free, easy, or fast will continue to grow in value – trust, sincerity, honesty, authenticity, experience, emotion.

    This is why conferences are so expensive – you can’t replicate face time with digital intermediation. Even with video chat, you’re still not getting the full experience.

    If you’re trying to figure out whether a new media outlet, deal, opportunity, or platform is worth your time, effort, and money, evaluate its value based on things you can’t digitally reproduce. You will quickly find what’s worth paying for.

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