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  • Justin Kownacki's Goal: A Cup of Coffee

    Justin Kownacki had a moving and powerful post on his blog, Cafe Witness, about where he is in life right now. Among other things, he highlights questions about the power of positive thinking, negativity, and how things like debt can influence your life, potentially putting you even farther behind than you currently are.

    A couple of excerpts:

    I’m perpetually aware that I’m in debt, and therefore, it colors my mood quite drastically. At this stage, it’s impossible to tell if I’m frequently depressed because I’m in debt, or if I’m in debt because I’m frequently depressed.

    Like attracts like. So, by that rationale — explains The Secret — the way out of debt, depression, boredom or other general dissatisfaction with life is simply to think positive. After all, if we’re endlessly focused on our debt — or that project that’s never done, or that relationship that’s forever on the rocks — all we’re doing is reinforcing our current negative emotions about the situation, and therefore, we shouldn’t be surprised when we encounter more of the same. Subconsciously, “we asked for it.” New Age or Common Sense? Part of me rejects this theory outright. Why? Because, at its base, it seems too easy. Granted, maintaining a positive frame of mind during the most trying of circumstances is anything BUT easy, but if attracting wealth, health and contentment into your life is as easy as wishing for it and then steadfastly sticking to that mindframe… Does anyone else see where my doubts are justified?

    And yet… in the bigger picture, it does also seem to make absolute common sense. Let’s say there’s a guy at a party. He’s got great energy, he’s kind, he’s attentive, he listens when you speak and he remembers people’s names. He’s a charmer, but his charm is natural, not falsified: he’s having a good life. No worries. No stress. He’s not bringing you down. Who wouldn’t want to be around that guy? And, because that guy can essentially have his pick of people to associate with — after all, he’s a hot social commodity — wouldn’t he also want to be around people whose association provides him with what he needs? So he surrounds himself with positive people, fellow listeners, people who take action.

    My teacher’s teacher in the martial arts, Stephen K. Hayes, has a very well thought out and documented approach to dealing with this kind of situation. Justin’s right to say that positive thinking, while a good first step, is not enough. It’s a start, but it requires more than just thinking happy thoughts and trying to be cheerful, because ultimately, on the inside, if you’re not taking action to address the issues, the cheerfulness is a facade that’s easily penetrated.

    The rough plan goes like this. What do you want to achieve? What’s your goal, and how do you measure that goal? For example, if you want to have more money, how much more and by when? Set a goal that’s concrete – “I will have 500,000 net after tax income by December 31, 2008″ – so that the goal is achievable and can be broken into milestones.

    Ask yourself this – what things externally might stand in your way or slow you down from achieving your goals? Maybe it’s a lack of resources – if your goal is to produce a great internet TV series, maybe the old clunker PC you have isn’t enough. If your goal is to earn more money, maybe your boss isn’t willing to give you a raise or change your compensation to a performance-based plan.

    Next – what things do you need to do externally to achieve those goals? It could be building your personal network or getting a raise at work. If your goal is a happier relationship, it could be programming reminders for anniversaries and other occasions into your calendar so that you don’t ever forget them. What are the workarounds for the external blocks?

    After you know what you need to do and what things could stand in your way externally, you have to tackle the internal. What things internally could stop you from achieving your goals? Maybe you procrastinate. Maybe you feel selfish or shy or unworthy of success. Whatever things inside you that stand in your way, catalog them.

    What things can you do, what steps can you take, to achieve your goals? If you’re a procrastinator, how can you alter your habits to change into a do-er? If you’re neglectful in a relationship or careless, what things can you do to be more mindful?

    Once you know what stands in your way internally and externally, and you’ve got lists of things you can take action on to overcome obstacles and move towards your goal, put together a master plan. Maybe even get out a calendar and start marking down milestones. If your goal is increased income, have dates along the way that will help measure the achievements you want to make, the contacts you need to have, and so forth. If your goal is more productivity at work, mark down on the calendar when things need to be done and give yourself some extra time up front so that you can achieve ahead of schedule.

    Then do it.

    Achieving your goals – whether it’s to afford a1.50 cup of coffee or to have a happy marriage, or whatever the case – can be done as long as another human being has done it. At the end of the day, we all have the same human potential for greatness. Stephen K. Hayes said it best: “An average plan vigorously executed is far better than a brilliant plan on which nothing is done. For you to achieve any kind of success, execution is everything. Resolve to do something every single day that moves you toward your goal.”

    And Justin, next time you’re in town, the first cup of coffee’s on me.

  • Tools I use on my Mac

    Whitney just got a new MacBook Pro and is wondering what cool stuff I recommend. Being an avid Mac user, I offer the following list. Items marked with a ($) are not free.

    • AdiumX – nice multi-protocol chat (update: with iChat’s support for Jabber, I use iChat now)
    • Audacity – great editor for audio when you’re not using Garageband
    • Audio Hijack Pro ($) – record Skype calls and any system audio
    • BBEdit ($) – best damn text editor there is
    • Camino – a better browser than Safari
    • Chax – iChat extender
    • Conversation – decent IRC client if you use IRC
    • CoRD – open source remote desktop client if you use MS Terminal Services
    • Cyberduck – great FTP/SFTP client
    • Disk Inventory X – find out where your free disk space went
    • ecto ($) – do a lot of blogging on lots of blogs? Ecto is a great client.
    • Firefox and Flock – for testing and extensions
    • gDisk – turn your GMail account into a disk
    • Gizmo Project – competitor to Skype
    • Gleam – free Flickr uploader for photos
    • Google Earth – the world
    • Google Notifier – menubar GMail and GCal notifications
    • Google Sketchup – 3D software if you like that kind of thing
    • Growl – system-wide notifications
    • Handbrake – DVD ripper par excellence
    • iClip ($) – multi-clipboard tool
    • iStumbler – find WiFi access points on the go
    • Levelator – for leveled audio
    • mAC3Dec – rip any media file with audio into AIFF for use in Garageband
    • MacGPG – encryption
    • NeoOffice – OpenOffice port
    • QuickSpace X – fast MySpace links to common profile tools
    • Second Life – for the world that isn’t your world
    • Senuti – pull stuff off your iPod
    • Skitch – fast, easy to use screenshot maker
    • Skype – VoIP client
    • Snapz Pro X ($) – screen grabber that can also make screencasts
    • Spanning Sync – sync your Google Calendar to iCal and back
    • SpyderX – MySpace friend manager
    • Stuffit Expander – slices, dices, julienne fries, and decompresses
    • Tea Timer – desktop countdown clock
    • Transmission – Lean and mean BitTorrent client – can download Rocketboom HD in seconds
    • TweetDeck – for Twitter power use
    • VisualHub ($) – convert just about anything to anything in video
    • VLC – best video player ever
    • XCast – kind of neat podcast manager
    • XCode – the 900 lb. gorilla of development tools

    What tools on the Mac do you use every day that you can’t live with? Post them here!

  • A spark in the forest

    HBR Ideacast had a fascinating little gem in a recent episode – a twist on Malcolm Gladwell’s connectors (from the Tipping Point). Their version – that unless you have the amplifying power of a network, like Oprah, an idea may not necessarily take off like wildfire unless conditions are ripe for it.

    The analogy given was a spark in a forest. A spark is much more likely to start a forest fire if conditions are right – drought, high winds, etc. – than under normal or wet conditions. Furthermore, you don’t have to be anyone special to be the one that starts the spark as long as conditions are right for a fire.

    If you’re in a forest that is unfavorable for fire, then you need to have more than a spark – you need to have a blowtorch and a few gallons of gasoline. The Ideacast folks made a passing reference to Oprah and her media empire, but what if your media empire is your network, your personal reach? If you have a large, large network that is automatically more favorable to the spread of your idea (because they know you) then the spark you create is more likely to catch and spread than a random network or no network at all.

    Networks are power amplifiers. Your voice can be amplified through your network, made stronger, louder, more clear with the help of others. This is why collaboration is so vital, and why things like bickering and petty politics inside the new media community are so absurd. Our voices together are far louder than any one of us apart. Even the rockstars in our community have comparatively little reach compared to someone like Oprah, who has a much larger audience and farther reach. Together, we could probably match her, but even in little cliques, we’re far from that kind of power.

    This is also why the philosophy of “give to get” works so well in social media. You have favorable conditions in the form of your network, but in order to accelerate a campaign, the fire itself has to be intensely hot so that it catches quickly and spreads quickly. This, to me, comes in the form of value. If what you have to share with your network is of value, it will spread faster than something that is purely self-serving.

    As a marketer, can you make your offering so value-rich that everyone who touches it gains value? This makes me think of network effects and fax machines again. What can you create of value that not only is something that is worth sharing, but as it is shared, it increases the value of what you have? The 2000 blogger project comes to mind – every time you pass it on, you provide value to someone else, but you also get great value as it’s passed on, because it generates continuing inbound links and Technorati buzz.

    This is where I think projects like LinkedIn LION networks really shine – as you build your network, you add value to others’ networks, and vice versa.

    Today’s puzzle: how the heck to do this with student loan consolidation. What can we do here that can make the value of an individual consolidation more valuable?

  • Blog posts that make you cry…

    … are pretty rare. But this one from Charlotte did bring a tear to my eye, mainly because it’s such an honest expression of self, and I’m glad to be able to call her a friend. If it doesn’t touch you, you  might want to check to see if you still have a pulse.

  • The Superheroes of tomorrow are at today's PodCamps

    The Superheroes of tomorrow are at today's PodCamps

    See you at a PodCamp near you. I’ll be at Boston, Philly, and New York for sure this year.

  • Viral is not word of mouth

    Viral marketing and word of mouth marketing are not the same thing. They are not interchangeable, and it’s getting kind of old seeing various media outlets and even job postings getting them mixed up. This is my interpretation of the two.

    Word of mouth marketing is simply referral and recommendation. If I like a product or service, I’ll tell someone about it, or possibly a bunch of someones about it, and if it’s really good, they’ll pass it along as well. Word of mouth is one of the very best sales and marketing tools, since the credibility of the product or service is tied to the credibility of the speaker.

    Viral marketing is a marketing message that is self-replicating – hence its comparison to a virus. An example is when a service like Hotmail, Yahoo, Blackberry, or any of the free providers adds a “Get your account at xxx”. Every message, every contact point contains a call to action designed to enhance the spread of the message – regardless of whether the speaker endorses the message or not. You may use Yahoo mail, but you may not necessarily endorse it or recommend it to friends. Nonetheless, when you use it, you are automatically transmitting the virus to others.

    Viral must sound more hip and more cool to marketers than word of mouth, but when you step back and look at it, viral is non-consentual. Whether or not you endorse the message, it’s embedded in your communications. Word of mouth is by far more powerful because endorsement is implicit in the message transmission.

    Also, last I checked, viral things generally involved stuff like colds, flu, sexually transmitted diseases, and hard drive crashes involving non-recoverable data. These are not things that I as a marketer want associated with my product or service. “Get a student loan, it’s just like the clap!” No thanks.

    Word of mouth.

    Word.

  • The Spirit of PodCamp: Rockstars

    In talking this week with folks from the various PodCamps about things like logistics and fundraising, one discussion that hasn’t happened which I think is worth mentioning is the topic of rockstars.

    Rockstars, loosely defined, are the A-List, “name brands” in any given vertical. In podcasting, they’re the people who tend to have really large audiences and recognized personal brands – Andrew Baron, Amanda Congdon, lonelygirl15, Robert Scoble, and so forth. Rockstars are great to have if you’re a conference planner because they add name recognition to your event, encouraging sponsors to contribute more, encouraging attendees to pay more, etc.

    UnConferences like PodCamp are a different breed. Rockstars are of course more than welcome, because it’s a bonus for attendees to be able to talk and network with people they might not otherwise get a chance to, but PodCamp is not about the rockstars of today, at least not to me.

    From my perspective, PodCamp is about finding the rockstars of tomorrow, the people who have got great things ahead of them, and if you’re smart, you’ll get to know them and become friends with them early on. For example, one of the folks who “get it” about PodCamp is Jeff Pulver, who, when he saw what Chris Brogan was capable of, offered him a job on the spot. PodCamp is about meeting people and learning what’s possible, what you can do, and how you can help podcasting and new media grow as a medium.

    Everyone who attends PodCamp and participates is a rockstar of tomorrow – even if they don’t know it. One of the central tenets of PodCamp is “everyone is free to participate” – so be sure to attend sessions by people you’ve never heard of. If you have something worth sharing and contributing to the community, by all means please participate!

    There are gems to be found in unexplored territory. Make as many new friends and relationships as possible at a PodCamp near you.

    Be sure to check out the PodCamp homepage for upcoming PodCamps.

  • I hate the word 'exclusive'

    I’ve noticed a trend in my inbox lately. More and more people are sending me stuff about exclusive things. Exclusive invitation to this seminar. Exclusive invitation to participate in that focus group. Exclusive deal on this or that product. And these are opt-in messages, never mind the spam.

    To anyone marketing to me: if you use the word exclusive with me, you’re an idiot. Seriously. I don’t feel special when you send me something that is exclusive. I feel like you just want to get me away from the people whose opinions I trust in the vain hopes that you might catch me on an off day to buy/promote/consume whatever stupid product or service you have. Exclusive in a word-of-mouth world means you DON’T want me to talk about your stuff, and probably means it’s not worth talking about anyway.

    To anyone marketing to me: if you want to get my attention, send me an INCLUSIVE invitation. Tell me that whatever promotion you’re running is licensed under Creative Commons and that I can do with it as I please as long as I don’t try to make money off of you. Tell me that I’m free to ask my friends and colleagues what they think of your service, and if it’s a seminar, function, etc., tell me that I can bring friends with me – or bring the seminar to them. Tell me that I’m free to record and share the experiences I have with you and your brand, and if I say something negative about my experience, fix it so that everyone can have a better experience with you. If you understand social media, if you understand the power of word of mouth, all of this will not be news. In fact, it will be boring.

    My hope is that one day I am boring and irrelevant when it comes to how to inclusively market to people.

  • Ancient Greek Symposium? Yes, please!

    When you hear the word Symposium, what do you think?

    A conference, probably. A dry, boring conference where people discuss academic topics that, unless you’re passionate about the field, you might not enjoy. Symposium brings images of people standing at a lecturn with 300 slide PowerPoint decks and 90 minutes to speak, followed by 30 minutes of question and answer.

    Imagine my surprise when someone suggested I go look up what Symposium meant in Ancient Greece, where the term originated.

    From Wikipedia: Symposium originally referred to a drinking party (the Greek verb sympotein means “to drink together”) … Symposia were usually held in the men’s quarters of the household. Singly or in pairs, the men would recline on couches arrayed against the walls of the room. Food, wine (usually mixed with water and served by nude young men), and entertainment was provided, and depending on the occasion could include games, songs, flute-girls, slaves performing various acts, and hired entertainments. What are called flute-girls today were actually prostitutes or courtesans who played the aulos, a Greek woodwind instrument most similar to an oboe, hired to play for and consort with the symposiasts while they drank and conversed. Symposiasts could also compete in rhetorical contests, for which reason the term symposium has come to refer to any event where multiple speeches are made.

    Heaven help the next person who suggests a Podcasting Symposium. If it’s the Ancient Greek style, it’ll make a heck of a video podcast.

    Bring on the Symposium!

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