Category: Advertising
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Mind Readings: Context and the Cookieless Future
Key points from this episode: Cookies are small pieces of text that are placed on your computer by websites you visit. They are used to track users and remember their preferences. There are two types of cookies – first party and third party. First party cookies are placed by the website you are visiting. Third…
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You Ask, I Answer: What’s a Good Google Ads Budget?
Megan asks, “What is a good google ad budget? Is 1,000 / month too low for good results?” There is no one-size-fits-all answer to the question of how much you should spend on Google Ads, as it depends on factors such as the level of competition you are facing, the targeting you are using, and…
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Marketers, Stop Funding Disinformation!
One of the questions people ask most when we see the awful consequences of disinformation – vaccine rejection, mass shootings, seditious acts – is what we can do to prevent it. I’ll give you something fast and easy you can do today if you’re in charge of advertising budgets: stop funding disinformation sites. It’s super…
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You Ask, I Answer: Ad Spend Lost to Fraud?
Andrew asks, “Digital ad spend dwarfs PR spend globally – yet how much of that digital ad spend is being lost to fraud, etc?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors…
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Fireside Chat with Christy Hiler of UntilYouOwnIt.com
A fireside chat with Christy Hiler, president and owner of Cornett and UntilYouOwnIt.com, a movement focused on increasing the number of women-owned marketing and advertising agencies. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here!…
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The 3L Content Marketing Quality Test
Marketers spend a lot of time worrying about whether their content is valuable. This is generally a good thing because it means we’re legitimately interested in creating quality content for our audiences. However… we’re not really doing a great job of that, are we? At least not in aggregate; much of our content isn’t great.…
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What Is Your Business Core Competency?
Murielle asks, “What is a core competency, in a business context?” Business strategists should be familiar with C. K. Prahalad and Gary Hamel‘s classic business concept, the core competency. For those who aren’t familiar (or who slept through the strategy portion of their degree), a core competency is one of the most important, misunderstood, and ignored concepts…
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How To Set Your Consulting Billing Rates and Fees
I was asked recently on Facebook about consulting billing rates: “Was wondering how you work your consulting business? Is it per project? Per month? etc. I have had a few people ask for my help and I just am not sure where to start.” Great question. There are two methods for assessing your fair consultant…
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Workarounds for the End of Third-Party Ad Tracking
So much digital ink has been spilled with advertisers and marketers lamenting the upcoming changes in ad tracking and cookies. What’s the Problem? To quickly summarize, here’s what’s changing. Marketers will no longer get individual third-party data from advertisers. Advertisers will not be able to collect third-party data. For example, suppose as a consumer we’re…
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How to Set Your Public Speaking Fee
One of the questions I’m asked most is what my speaking fee is for any given event. I don’t often have a “stock” answer. Why? This is a more complex question than we might initially think. What’s really being asked of us are two separate questions: How much value do we bring to the event? (from…
