Category: Advertising
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AI Primer for Marketers Part 8: AI-Powered Distribution
The most innovative marketers routinely pick up new things, try them out, and succeed or fail. Why are marketers struggling so much to adapt to artificial intelligence and machine learning? In this series, we’ll explore machine learning and artificial intelligence to build a foundation for understanding the field – and how it applies to marketing.…
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Consistency is Key in Marketing Analytics
When it comes to analytics, measurements, and metrics, we marketers have vigorous debates about what tools or software we should be using. Vendors, too, participate loudly in such debates, working to convince us that their solution will be better than what we have now. However, a consequence of changing out our measurement tools is that…
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How to Read the Room as a Public Speaker
One of the most common pieces of advice given to aspiring and practicing public speakers is, “learn how to read the room”. Yet when asked, few people can explain what this advice means, or how to put it into practice beyond generic tips like, “Read the room. Read the crowd. Gauge the audience. Watch the body…
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4 Key Questions To Ask About Your Marketing Metrics
In my work as a public speaker, I’m privileged to talk to so many marketers about their marketing and measurement challenges. One consistent theme that keeps cropping up is about metrics, and more importantly, the use of them in our marketing. With so much data, what should we pay attention to? What should we or…
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Do You Keep a Marketing Swipe File?
If you’ve not spent a lot of time around your creative services team members, you may have never heard the term swipe file before. A swipe file is a collection, a scrapbook of materials that have worked, arranged in such a way to inspire you and give you future ideas. Done properly, it can be…
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Avoid magic for magicians, marketing for marketers
One of my favorite authors in the world of magic is Darwin Ortiz. In his landmark book Strong Magic, he talks about what makes good magic vs. bad magic, and one of the strongest criticisms is magic for magicians versus magic for laiety. In short, magic has a purpose. When you choose to become a…
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Instantly Convert Mind Maps Into eBooks, Presentations, and Content
I love the power that mind maps give us to organize our thoughts. Unlike traditional outlining, mind maps let us rearrange our thoughts easily and see connections between different ideas. Mind maps are one of my secrets to productivity – I find I’m able to outline and plan much faster with them than other planning…
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What is the value of professional marketing certifications?
How valuable are professional marketing certifications? I don’t mean full academic credentials like an MBA; I refer to certifications like Hubspot’s Inbound Marketing Certification or Google’s Analytics Qualified Individual certification. To some people, these certifications are stamps of approval, validation by a third party of our knowledge and skills. To other people, these certifications are…
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Why Marketing Must Understand The True Definition of Synergy
Synergy is one of the most overused words in the business world. It’s been bandied about so recklessly that it is now meaningless to the average businessperson; the average layperson still has no idea what it means. Every company in the world has "leveraged synergy" in its annual reports, mission statements, and financial briefings so…
