Category: Advertising
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Give Your Loyalists Badges
Do you give your loyalists badges, the opportunity to show off? Over the past few months, I’ve contributed to many more organizations than I normally do because I follow Seth Godin’s obligation of the weird. We must pay for the things we want, lest they disappear. What I’ve noticed, however, is that some organizations are…
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Why We Need a Marketing Playbook
Football (gridiron or American rugby for my international friends) is an incredibly high-pressure sport. It’s a game that’s as much about strategy as it is raw athletic ability and power. In every football coach’s office from junior high to the NFL sits a playbook, a comprehensive guide to strategies, tactics, methods, plays, and insights that…
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The Future Winners of Advertising
As we talked about briefly in the 7 Trends of 2017, curated audiences are vital to marketers. We simply can’t afford to reach everyone all the time. We’re drowning in media, in inventory, in impressions and there’s no way for us to be everywhere. Just in news media alone, we saw 72.9 million news stories…
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Is this conference worth it?
One of the most common questions asked of conference organizers goes something like this: “How do I justify this conference? Why should I attend it?” The short answer is: no conference can provide justification. None. Even if some conference marketers make “justify your trip” collateral. Why? A conference by itself is just a gathering of…
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Top Marketing Skills of 2017
What are the top marketing skills of 2017? Let’s look at three trends, three interesting data points that might inform our focus. One: LinkedIn released its overall top job skills of 2017, showing an absence of many marketing skills… … and had this to say: “Demand for marketers is slowing: While marketing skills like marketing…
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LinkedIn Profile Tips: SEO for Your Career
For many people, LinkedIn is merely a professional resume, a place to maintain a profile that they look at only during job search times. However, like any social media profile, its value is built when you don’t need it, not when you do. Let’s look at some LinkedIn profile tips and how to use the…
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What is the main difference between B2B and B2C marketing?
I was recently asked this question: “What is the main difference between B2B and B2C marketing?” This is s a misleading question, because there is no difference between B2B and B2C marketing in the abstract. What matters is the complexity of the sale, which is in turn based on two factors: Risk Stakeholders At the end…
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Solicited Review: Mohu Curve 50 Indoor HDTV Antenna
During Prime Day, I saw a deal I couldn’t pass up: the Samsung 55" 4K curved TV. I love 4K TVs as second monitors for my laptop. The amount of real estate and high DPI means you can have a dozen windows open at the same time and not feel cramped. I don’t watch much…
