Category: Advertising
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Publishers will never stop ad blockers
Publishers, in an attempt to recoup revenue losses, are trying to block the ad blockers. They are doomed to fail, not because ad blocking technology is superior, but because of content shock. Since the Internet became public, we’ve been in a technological arms race. For every new advertising tool developed by marketers, enterprising technologists develop…
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Top Marketing Trends of 2016: Traditional Digital Marketing Methods
In this multi-part series, we’ll look at upcoming trends in marketing in 2016 you should be prepared to address. Today, we’re looking at our stalwart marketing methods and how they’re faring. Some digital marketing methods are as old as the Internet itself. Search engine optimization, or SEO, has been around since the first search engine…
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Top Marketing Trends of 2016: New Marketing Methods
In this multi-part series, we’ll look at upcoming trends in marketing in 2016 you should be prepared to address. Today, we’re looking at new marketing methods and how they’re faring. What’s worth paying attention to in our buffet of new marketing methods? Stay on top of influencer marketing, and be cautious of content marketing. Above,…
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What A Single Email Address Unlocks for Marketers
Email marketing is now undisputedly the most powerful marketing tool in your toolkit. Not only does it provide one of the only sources of reliable reach for the average marketer, your email marketing program is now the most powerful advertising tool you have. For years and even today, connecting your social media accounts to a…
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How to capture your 15 minutes of fame
“In the future, everyone will be world-famous for 15 minutes.” – Andy Warhol, 1968 These days, your 15 minutes of fame are more likely than ever thanks to social media and the Internet. In just hours, you can go from obscurity to the front page of every news site, from unknown to speaking with national…
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9 Tips to make the most of INBOUND15
For many digital marketers, this is the week they come to Boston to be a part of INBOUND15, Hubspot’s annual user conference. This year promises to be bigger in every way, so here are some basic survival tips for the show and Boston in general. First and foremost: do not attempt, for any reason, to…
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How to measure live video impact on marketing
One of the questions marketers have struggled with in recent days is how to make all these new video services work to drive business. How do you make Periscope, Blab, Meerkat, etc. generate some actual results? How can we measure the effectiveness of our online video efforts? First, let’s establish what we want to accomplish…
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What airport breakfasts teach us about timing in marketing
All value is relative. I was traveling recently, from San Francisco back to Boston, and at San Francisco’s airport is a little coffee shop/breakfast stand. At the stand, I got an egg sandwich: What’s funny is that 30 minutes prior to getting the sandwich, I was in Union Square, an area known for its magnificent…
