Category: agencies
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You Ask, I Answer: SEO Value Added Service Offerings?
Luca asks, “I’ve been doing SEO for about 8 months now and I have a few clients that I service. My question is what avenues or skills (related to SEO, like web development) should I invest time in to increase my skill base and what could i potentially do to create more value out of…
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You Ask, I Answer: What CMOs Want From Agencies?
Bonnie asks, “what does a CMO want to see from their Agency in 2022?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher…
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You Ask, I Answer: Diversity and Inclusion in Agencies?
Molly asks, “Would you say that most agencies who want to support inclusive marketing or “sell it” don’t really have an inclusive/diverse organization?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and…
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You Ask, I Answer: Monthly Client Retainers for Long Term Projects?
Sarah asks, “How do you get clients to renew on a monthly basis when, at the same time, you need to convince them on the “long game” aspect of your effort with them as an agency?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated…
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Fireside Chat with Christy Hiler of UntilYouOwnIt.com
A fireside chat with Christy Hiler, president and owner of Cornett and UntilYouOwnIt.com, a movement focused on increasing the number of women-owned marketing and advertising agencies. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here!…
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You Ask, I Answer: Scheduling Availability When Working From Home?
Sarah asks, “QUESTION: WITH SO MANY OF US WORKING FROM HOME RIGHT NOW, HOW DO YOU COMMUNICATE AVAILABILITY TO YOUR CLIENTS AND SET EXPECTATIONS ON RESPONSE TIME?” Use great calendaring software that offers allocated blocks of time. You set your working hours first, then set up what size windows you want to offer. Your calendaring…
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You Ask, I Answer: Measurement Tips for Agencies
Max asks, “What are some tips for agencies and freelancers for better business results in 2019?” Agencies and freelancers are notorious for skimping on measurement. In this video, I offer some guidelines about how much to spend on measurement and how to create a measurement plan. Can’t see anything? Watch it on YouTube here. Listen…
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You Ask, I Answer: Barebones SEO for Small Business
Julia asks, “How can a small business approach SEO when it doesn’t have the budget to hire an agency and it doesn’t have the in-house talent to do it?” Whenever we’re faced with a decision to buy or build, and we do not have the resources to buy, by default we must build. With the…
