Category: analytics
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Mind Readings: The Gold Standard of Marketing Attribution
In today’s episode, you’ll discover the gold standard of attribution for marketers in an age of increasing privacy concerns. You’ll learn why traditional tracking methods are becoming less reliable and explore a powerful, yet often overlooked, alternative: simply asking your audience how they found you. I’ll explain how this straightforward approach, combined with the capabilities…
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Mind Readings: Most Analytics Data is Wasted
In today’s episode, we’re diving deep into the often overlooked truth of analytics – the vast majority are unused and unactionable. You’ll learn why “analytics without action is distraction” and how this mindset shift can revolutionize your approach to data. Discover the transformative power of generative AI in making your data-driven customer journey not just…
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You Ask, I Answer: Google Analytics 4 Up and Running?
Andrew asks, “Hi Chris – dare I ask about Google Analytics 4? Do you think people are making necessary effort to get it up and running?” In today’s episode, I discuss the crucial topic of Google Analytics 4 and the lack of effort people are putting into getting up and running with it. With just…
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You Ask, I Answer: Active Users in GA4?
Xian asks, “what is an inactive user in GA4?” According to the GA4 documentation, it’s: First visit or engaged session – the number of sessions that lasted 10 seconds or longer, or had 1 or more conversion events or 2 or more page or screen views. Can’t see anything? Watch it on YouTube here. Listen…
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You Ask, I Answer: Types of GA 4 Conversions?
Erin asks, “What kinds of conversions are best practices for tools like GA 4?” It depends on what kind of website you have, and what the things are that you want people to be doing. The general rule of thumb I use, I use a rule of thumb called the Five E’s, entrance, conversions, engagement…
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You Ask, I Answer: SaaS Lead Flow?
Vijay asks, “For a SaaS Product I have experienced lead flow is high on facebook but the conversion is very low as compare to Google Ads. What you say about Inbound/Outbound Ads – what would be the metrics that matter for results?” The key metrics to look at when determining whether Facebook or Google ads…
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You Ask, I Answer: Privacy-Friendly Google Analytics Alternatives?
Maru asks, “I recently learned that Google Analytics poses certain privacy concerns and that other analytics tools like Piwick are more secure. Any comments on other analytics tools other that Google?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an…
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You Ask, I Answer: Predictive Analytics in Google Analytics 4?
Kaylee asks, “What kinds of predictive analytics modeling is in Google Analytics 4?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn…
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You Ask, I Answer: Marketing And Sales Reporting?
Jamie asks, “How can marketing help report on Sales and use analytics to improve sales?” Watch, listen, or read to find out my answer. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors…
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You Ask, I Answer: Getting Hired As a Marketing Analyst?
Susan asks, “How do I improve my odds of success in getting hired as a marketing analyst?” Watch, listen, or read to find out my answer. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may…
