Category: analytics
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You Ask, I Answer: How to Sell Analytics?
Amanda asks, “How do you sell analytics when people don’t even want to look at their analytics?” Watch, listen, or read to find out my answer. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may…
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Mind Readings: What’s the Difference Between Analytics and Reporting?
In this episode, let’s talk through the differences between analytics and reporting. These two terms get used interchangeably often and they’re not the same thing. Watch, listen, or read to find out why. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows…
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You Ask, I Answer: Biggest Mistakes in Google Analytics 4?
Kaylee asks, “What are the biggest mistakes you see people making with Google Analytics 4?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.…
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You Ask, I Answer: Correlation of Visitors and Conversions by Visitor Type?
Andy asks, “I received a request yesterday for a report that “maps the correlation between the % of new and returning visitors onsite and the number of conversions, by day”. My first thought was to go into GA and create a couple of different views showing new/returning visitors and conversions. What do you think?” Can’t…
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Mind Readings: Analytics Strategy Control
In today’s episode, we talk about measuring what you can and cannot control. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes…
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You Ask, I Answer: Incrementality Measurement in Marketing Analytics?
Kat asks, “What’s the most effective way to tackle incrementality for small businesses?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes…
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You Ask, I Answer: Content Intent Measurement?
Susan asks, “Some marketers say that clicks are not a great indicator of content performance. They say we need a tool that measures intent, what do you think?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit…
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You Ask, I Answer: Measurement Strategy for Behavior Change?
Christin asks, “What measurement strategy do you suggest for companies that don’t sell anything and are focused on behavior change?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for…
