Category: analytics
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You Ask, I Answer: Presenting Analytics to Non-Analytical People?
Valda asks, “How do you recommend presenting analytics to marketing managers and creative teams who are mainly focused on their next project and not how the last one performed?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer?…
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You Ask, I Answer: Advancing Analytics Maturity?
Shelley asks, “I understand the general idea behind the analytics maturity model, but how do you advance? Where are the instructions on how to move to higher stages?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit…
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You Ask, I Answer: Missing Analytics Content?
Katie asks in Analytics for Marketers, “What content is missing about analytics?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes of…
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You Ask, I Answer: Third Party Analytics for LinkedIn?
Amoussou asks, “At what point in a content creator’s life should they use third party analytics apps for LinkedIn?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more…
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You Ask, I Answer: Analytics That Impact Conversions
Brian asks, “What are the most useful analytics you track that have the biggest impact on conversions?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing…
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You Ask, I Answer: Content Analytics for Effectiveness
Sunny asks, “How do you create an argument (using data) that a piece of content is “working”. Is there a go-to formula you can pull to say – yes, kinda/sorta, needs work, or nope?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question…
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You Ask, I Answer: Best Practices for Reporting to Leadership
Tiffany asks, “What are some best practices and templates for reporting out at high-level meetings. Too often analytics can get into the weeds. No one wants that. What metrics should leadership actually care about?”” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question…
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What’s the Value of Anecdotal Evidence?
In the world of data and analytics, anecdotal evidence is often (and correctly) demonized. Why? People in general and marketers in specific mistake anecdotal evidence for quantitative proof, for statistically representative, reliable, and repeatable evidence. Anecdotal evidence is none of those things. It’s one person’s experience, so it’s not representative. Depending on that individual’s perspective…
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Stop Hating Vanity Metrics in Marketing Analytics
Without fail at nearly every marketing conference, someone rails against vanity metrics. Stop measuring them. They don’t matter. They’re the devil. Variations on those themes. So let’s clear the air a bit, because just as some people put too much importance and faith in vanity metrics, other people discount them too much. What Are Vanity…
