Category: Awakening
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You Ask, I Answer: Why Representation Matters?
In a recent episode, Rene asks an important non-marketing question about representation. Christopher Penn explains that representation is about ensuring that diverse groups of people are given a spotlight, particularly in industries like entertainment. The importance of representation lies in the fact that humans mimic what they see and when they see someone who looks…
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Mind Readings: Be Ruthlessly Efficient With Your Time
In today’s episode, we talked about being more efficient and ruthlessly efficient with your time. We discussed setting time boundaries and enforcing them, making use of small time slices throughout the day, and reducing the time spent on activities that don’t help you reach your goals. Lastly, we recommended being assertive with those who waste…
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My Three Words for 2023
One of my favorite exercises that I’ve performed every year since he first introduced it is Chris Brogan’s Three Words. Rather than create resolutions which are difficult to keep, the three words exercise puts together three words that form your mantra for the coming year. My twist on it is to restrict it to just…
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Mind Readings: Shipping Stuff to a Warzone
In this episode, I talked about how I sent a power bank to a friend in Kyiv, Ukraine, over the holidays. I used Nova Poshta to get the package to her and we used Amazon Deutschland as the ecommerce system. The point of this story is twofold: logistically, it is possible to send packages to…
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Mind Readings: Collectivist and Individualist Mindsets
Different nations and communities have had varying levels of success in fighting COVID due to different mindsets A collectivist mindset is needed to solve a collectivist problem An individualist mindset is needed to solve an individualist problem The Motion Picture Association of America is an example of a collectivist mindset Apple is an example of…
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Mind Readings: You Become the Company You Keep
If you want to improve your life, listen to people who will help you achieve the success you want. You don’t necessarily have to cut toxic people out of your life, but you can choose to listen to different, more helpful voices. Can’t see anything? Watch it on YouTube here. Listen to the audio here:…
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Mind Readings: Beware Blanket Trust of Thought Leaders
Be careful when extending trust to thought leaders outside of their domain of expertise. Make sure they have earned that trust by being transparent about their sources and citing them when appropriate. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is…
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You Ask, I Answer: Being More Human in Marketing?
Katie asks, “What does being more human in marketing mean?” Being more human in marketing means using automation sensibly, empathizing with customers, and doing things that don’t scale. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The…
