Category: Awakening

  • The end goal of equality is apathy

    San Francisco 2013

    The end goal of equality is apathy.

    The end goal of equality is for no one to particularly care whether you’re black or white, gay or straight, Muslim or Christian.

    The end goal of equality is for you not to judge or be judged at all, for everyone to care so little about trivial differences that no judgement even occurs.

    We’re not there yet, but we’re making progress.

    To paraphrase Dr. King, may we all achieve complete apathy about the color of a person’s skin and see only the content of their character.


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  • 3 Words for 2014, A Look Back at 2013

    Morning sunrise over metro Boston reservoir

    At the start of each new year, I look back at my three words from the previous year and ahead at the words I’ve chosen to represent my theme for the new year. Let’s see how I did with 2013, shall we?

    Inspiration. Did I discover more about inspiration and how it works in 2013? I feel as though I did, from lots of personal coaching of others to growing a department at SHIFT to hitting the stage to deliver inspiring talks. Inspiration turned out well.

    Study. Did I study more this past year? Did I learn more? Without a doubt, yes. 2013 was me learning the public relations industry in as much detail as I could. It was me learning how to manage people again. It was me getting back into martial arts training and attending a much-needed seminar on the basics of being a good teacher.

    Progression. Did I make progress towards all of my goals this year in the magic four-quadrant grid that John Wall recommends? Financially and in business, yes. Family and friends, yes. I feel like I hit a plateau on fitness and personal care for a few months, but things have recently gotten back on track there. So there’s still some work to be done on progression but all in all, it was a solid year.

    So given the fairly good year I had, what am I looking for in my own personal goals and themes for 2014? I decided to go with 3 “D” words this year.

    Discern. 2013 was a year in which I made a lot of progress, personally and professionally, but it didn’t feel that way because I wasn’t doing a good job of measuring it, of discerning the progress that was being made in the big picture. The irony is that I do this sort of thing every day professionally, but don’t apply it longitudinally in a personal way. I take lots of snapshot measurements in short timeframes, but not enough long term and trend tracking. A focus on discerning and measuring better will help me be even more effective.

    Decide. Better measurement leads to better decisions. As a consequence of discerning more, my second focus must be on taking action. A pile of numbers doesn’t change a thing. This encompasses decisions big and small, from being more clear about what I want for little things like lunch to big things like what project to tackle next, and what things I should leave behind. I recently scrapped one of my books and the weight it lifted off of me was wonderful. That decision needed to happen much faster and more firmly.

    Discover. I’ve felt a peculiar sense of “is that all?” for a while now, professionally and personally. I’ve read so many “2014 trends” articles that said absolutely nothing new, so many that I could scratch out 2014 and put any of the last 5 years in the title and the article would still work. One of my words and goals for 2014 is to get even more aggressively adventurous and figure out where the “new” stuff is, what angles I’m not considering, what I’ve overlooked, what truly new things there are. I could barely contain my excitement at the Dreamforce Internet of Things exhibit as people were tinkering and inventing in the moment; that feeling needs to spread to my everyday work and life.

    One of the things I changed this year is that each of my 3 words must be an imperative verb, not a noun. That makes it easier to say I can, I will, I must. I can discern. I will discern. I must discern. Inspiration should have been inspire, progression should have been progress. It’s mentally easier for me to hold myself accountable to a verb.

    Discern. Decide. Discover. That will be who I want to be more of in 2014. How about your three words?


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  • 8 Ways to Start 2014 Well

    Starting off a new year is admittedly a symbolic gesture, but one we can leverage to great effect to make needed changes in our lives. Here are my 8 tips that will help make life easier or better for you in the new year.

    New Year's 2010

    1. Back that stuff up. If you have never thought about backing things up, thereā€™s never been a better time to start. Take your pick of a zillion different cloud-based storage devices or the ā€œgetting cheaper by the minuteā€ portable hard drives, but back your stuff up. Seriously, folks. Google Drive costs 60/year for 100 GB of storage, but your digital photos can never be re-taken. Amazon S3 1 TB is120/year on Glacier storage, and many backup programs can now use S3 as a repository.

    2. Move your blog to a service that can handle it. This past year, I moved the SHIFT blog over to a professional WordPress hosting service, and there is a gigantic difference in performance, security, and ease of use with a dedicated blog host. The industry averages 100 a month for a high traffic site or30-40 a month for a lower traffic site, but if your business relies on your website, then move your site. Malware protection, one click backup and restore, built in caching, and a variety of other benefits await you.

    3. Archive all the digital stuff you don’t need. Put 2013 in a nice, neat container on an external hard drive or some other place where you can keep it accessible but not be a daily distraction. Archive your email from the year. When the ball drops, mark every blog feed as read.

    4. Give away all the real life stuff you don’t need. If you’ve got analog, real life clutter, like too many shirts or kids toys strewn about the floors of your house, there are hundreds of charities ready and waiting to accept your gently used goods, from Cradles to Crayons to the Vietnam Veterans of America. Some of them like VVA will even come to your house or office and take the stuff away for you. Declutter and help other people at the same time.

    5. Do your three words. If you’re unfamiliar with the concept, Chris Brogan created it. It’s a great replacement for resolutions that never seem to get done. Read about it here.

    6. Switch to a password manager. With as many services as we rely on for our personal and professional lives online, and with as many serious security breaches as we saw in 2013, you owe it to yourself to upgrade to a full-fledged password manager. That way, you can have a broad, diverse, secure blend of passwords, different for each service on the web, so that when services get compromised, you’re not needing to change your password on dozens of other sites. My personal favorite is LastPass.

    7. Turn on two-factor authentication wherever you can. Many digital services now allow you to add your phone to the password protection, adding an additional layer of protection for your accounts. Whenever and wherever it’s offered, unless there is a compelling reason not to, turn it on.

    8. Unfriend/unfollow/stop reading toxic people and sources. Whether online or offline, if you want to make the most of 2014, ditch people who are negative influences on you, from bloggers you read to ‘friends’ on Facebook. There are few areas of our lives we can totally control, but what we choose to consume online is one of them. Make a choice for much more positivity in 2014. That doesn’t mean only consume what you agree with; you can disagree with a viewpoint without being a disagreeable human being. It does mean making a choice as often as you can for inspiration rather than denigration.


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  • Awaken Your Superhero: Hubspot Bold Talks

    At this year’s Hubspot Inbound 2013 conference, I had the privilege to share a 12 minute talk on awakening your superhero with the power that sits in the palm of your hand. You have superhero powers. You have opportunities aplenty to change the world around you. Do you have the motivation?

    INBOUND Bold Talks: Christopher Penn "Awaken Your Superhero: Social Media Beyond Business"

    You have the power to change the world. Will you awaken your superhero?


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  • The volunteer experience that broke my heart, and why I’ll go back again

    I recently had the opportunity to volunteer with my SHIFT Communications colleagues at Boston’s Cradles to Crayons charity. To give a bit of background, Cradles to Crayons accepts new and used goods (clothing, shoes, books, etc.) for homeless and at-risk kids in the Boston and Philadelphia areas. This past year, they were able to serve about 60,000 children in Boston, which sounds like a lot until it’s revealed that they had more than 300,000 requests for assistance. The goal of the charity is simple: to provide for kids who don’t have the basics.

    IMG_6678

    My experience was incredible, powerful, moving, and disturbing all at once. My job was simple as “order fulfillment”: to take slips of paper with kids’ names and genders on them, look at the list of needs, and walk through the warehouse assembling a bundle that would be sent to the child via their social worker. The first couple of “orders” were simple and straightforward. I moved my bundles through production, got them signed off, and loaded in the queue for distribution.

    The third order was the wakeup call, the eye-opener. It was for a little four year old girl named Ava, whose holiday list was simple and sorrowful to read: hat and gloves, clothing bundle (~7 days of basic clothing, winter coat, size 7 shoes and winter boots, arts and crafts bundle (paper, crayons, plastic scissors), book bundle (3 books). I grabbed a clothing bundle, noting that the slip said she preferred pink and purple; easy enough as there were multiple bundles that color. Hat and gloves were also bright pink, along with the winter coat that was an off-purple. In the book bin I found a bundle that contained a book I had read to my own daughter many nights, and immediately added that to the package.

    Then I got to the shoe bins. The size 7 bin was empty. At the bottom of the bin is a permanently affixed label that said, if this bin is empty, it means we did not receive enough donations. That’s when the day took a gut-wrenching turn. Little Ava, who will get the same books my own child read, who likes the same colors my child did at that age… can’t have shoes or boots, because there aren’t any left?

    What do you mean, there aren’t any shoes in her size? She’ll freeze out there in Boston’s winters without decent shoes or boots!

    It felt like being punched in the stomach. I grimly marched what I had up to the production line, where the staff sympathized and said, “We do the best we can with what we have, and something is better than nothing.” Something is better than nothing, true. But Ava will still be very, very cold this winter, and snow is coming in a few days, and my heart still hurts for the loss she likely will never know about.

    After that, the packages were hit or miss for the next two hours. Some children got everything on their list. Many did not. Jason asked for clothes size 14-16. There were none at all. His bag was pitifully small, with some arts and crafts and books, but few essentials. Yeimi got a winter coat, but no hats or gloves in her size. LaShondra didn’t get winter boots, but at least there was a pair of somewhat warm-feeling shoes. Terrell didn’t get shoes.

    I said “I’m sorry” to every single child.

    Every child I made a bundle for which I wasn’t able to fulfill completely felt as bad as though I weren’t able to provide for my own. I felt like I had failed them, like I had let them down, even though I didn’t have the tiniest idea who they were. I kept telling myself what the staff recited over and over, something is better than nothing, but it didn’t help.

    How much more it must hurt when it truly is your child.

    In the end, our team made 90 bundles in about 90 minutes, helping some kids in the Boston area get something for the holidays. When I walked outside, I barely felt the cold of the sub-freezing temperatures, my mind remembering the names of a couple of kids who I wasn’t able to find winter coats for. The cold would not be so easy for them to escape. Something is better than nothing, but sometimes, something isn’t good enough.

    If you have the ability to donate your used goods, stuff that’s perfectly usable, consider finding an organization in your area (if you don’t live in Boston or Philadelphia) that fulfills the same needs as Cradles to Crayons and donating your used goods, your time, and whatever other resources you are able to donate. If you have children who have clothes they have outgrown, donate them! Other kids can make great use of hand-me-downs in usable condition.

    Even if you have no financial means, donate your labors for a few hours. You might not just help make a child happier, you might be a literal life-saver to them.

  • What is power?

    What is power? When we speak of the powerful, or people who have power, what do we mean?

    Crusader's Ascent

    The clearest definition in my head is that power is the gap, or the absence thereof, between intention and result.

    Those who have power have almost no gap between intention and result. Think it, say it, and it is done.

    Those who have little power have a gigantic gap between intention and result. Think it, say it, and fall far short of the goal, perhaps without any visible progress.

    Power isn’t a static metric. It’s relative to the result you are attempting to create. Pick a result that you can achieve easily, and you can see the gap shrink between intention and result. You intend to have a certain food for lunch that’s already in your possession, and so the gap between intention and result is virtually nonexistent. You have that power. You want to get a workout in before dinner, and as long as you don’t talk yourself out of it, you close the gap between intention and result.

    Pick a result that you have no hope of achieving and the gap between intention and result cannot be achieved except by exceptional luck, such as meeting your favorite celebrity, becoming an overnight millionaire, or losing 100 pounds in a week without surgical intervention. No matter how strong your intentions are, you can’t close the gap between your intentions and the result you want.

    To add more focus to your life, figure out what power you do have and what power you need to work towards.


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  • What do Buddhists say before Thanksgiving dinner?

    Turkey dinner

    What do Buddhists say before Thanksgiving dinner?

    Something like this, called a meal gatha. Feel free to borrow it for your own practices!

    First, seventy-two labors brought us this food; we should know how it comes to us.
    Second, as we receive this offering, we should consider whether our virtue and practice deserve it.
    Third, as we desire the natural order of mind to be free from clinging, we must be free from greed.
    Fourth, to support our life we take this food.
    Fifth, to attain our way we take this food.

    First, this food is for the Three Treasures.
    Second it is for our teachers, parents, nation, and all sentient beings.
    Third, it is for all beings of the six worlds.
    Thus, we eat this food with everyone.
    We eat to stop all evil, to practice good, to free all sentient beings, and to achieve enlightenment.


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  • Sunshine

    Imagine, for a moment, the essence of sunshine. It’s energy (from a distant star, true) that reaches all parts of the surface of the earth in some capacity at some times. It’s energy that is largely unfocused – it’s just there by virtue of the fact that the ball of rock we’re sitting on is in proximity to the sun. There are parts of our world where less sun hits the ground and parts where more sun hits the ground.

    The sun's coming up in the morning

    Getting enough sunshine is about being in the right place at the right time. Being in Stockholm in December isn’t ideal for sunshine, but being there in June certainly is. Standing under a leafy tree canopy won’t get you much sunshine, but moving to an open field will. The energy is there, in the sense that the sun never stops sending its energy to the earth, it’s just that you’re not able to get access to it under certain circumstances.

    Above all else, however, if you need the sunshine to grow something, you need to have your fields sown, your soil fertilized, and your irrigation ready. All the sunshine in the world is meaningless if you’re unprepared to take advantage of it. No sunshine delivers the same farming outcome as bountiful sunshine if you never start your seeds.

    This is the essence of “luck”: a dose of being in the right place at the right time to catch unchanneled energy, coupled with ample preparation to seize the opportunities that do arise. Of the two, you have much more control over the latter. Prepare for luck, so that when you have it, you can make the most of it.

    May you harvest the sunshine.


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  • On choosing mentors and teachers

    Finding mentors and teachers today is both easier and harder than ever. It is easier because the digital age permits us nearly unlimited access to information and people. Paradoxically, it is also much harder for this very reason ā€“ finding the correct teacher is incredibly difficult amidst much noise.

    11 years on the path

    One of the most important aspects of finding mentors and teachers is knowing what you need. Often, this can conflict with what we want. We may want cheery motivation and gentle support, but what we really need is a solid boot in the butt to get us moving. Or, we may think we needs to go through a hard-core boot camp or “man up”, but what we really need is to take it slowly so as to reacclimatize ourselves to difficult working circumstances and adversity, whether at the gym or at work. Iā€™ve been in both situations!

    How do you know the difference between what you want and what you need? Chances are, you know the difference deep down inside, if you are truly honest with yourself. It is the nagging voice in your head that says, you really should do this. You really ought to do that. It is the voice that says, this isn’t the healthiest or smartest choice, or the voice that says, that’s not going to be comfortable, let’s just put that off until tomorrow. The hard part is accepting the honesty you have inside yourself.

    Once you know what you need, look for mentors or teachers who are living the results you want to achieve. Itā€™s that simple (but not easy). Look at their lives and see what results theyā€™re getting. If their life looks like what you want your life to look like, then ask to study with them. Be sure, however, to look at the big picture! Someone may be an incredible martial artist but the rest of their life may be a disaster. Someone may be a phenomenal marketer but they may have a miserable family life. Do unrelated things matter, if theyā€™re achieving the goals you want? Absolutely, because their perspective on life will tend to infiltrate yours, and so will their bad habits. Look at the big picture and make your choices from that.

    Choose your teachers wisely!


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  • The prerequisite of innovation

    perl.pl

    Knowing what is possible is the first step, the pre-requisite of innovation.

    If you don’t know what you can do, if you donā€™t know what tools you have in your toolkit and what their capabilities are, you certainly don’t know what can be invented. On the one hand, you risk re-inventing the wheel. On the other hand, your ability to transcend your limitations is confined by the fact that you donā€™t know what your limitations are, and thus your perspective is inevitably smaller than it should be.

    For example, the other night I was working on developing against the Moz social authority API. I knew what it was capable of, what it did, what it didnā€™t do, and from that basic understanding, I could begin writing mediocre code on top of it. Iā€™m not a wonderful coder by any stretch of the imagination, but I know enough to know what is possible and what I can – and cannot – do.

    How do you get there, in the sense of knowing what is possible? You have to do the work. You have to, as Tom Webster says, do your own work, learn the rudiments and basics yourself, learn what you are capable of, so that you arenā€™t relying on someone elseā€™s interpretation (and biases) of what is possible. The reality is that you are surrounded by and have full access to learn almost anything when it comes to marketing and technology tools online. Thereā€™s Code Academy, Scratch, Googleā€™s learning programs, and everything else – most of it free. The knowledge is yours for the taking, waiting there in front of you.

    Go get it.


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