Category: Awakening

  • Beating fear

    What makes the difference between someone who has confidence, someone who believes in themselves and in their cause, and someone who sits on the sidelines of life?

    Fear. Fear of ridicule, of loss, of pain. The folks who are winners in life are the folks who have conquered their fears, trampled them as they ran towards the future. The folks who are not winners in life are the folks who are shackled by their fears, imprisoned in their self-made cages.

    Beating fear 1Let me tell you a story about fear, from the martial arts. A long time ago, a decade ago, the test in my dojo to go from green belt (intermediate) to brown belt (advanced) was incredibly rigorous. The test was typically three parts. In the first part, you as the candidate faced off against one of the senior black belts in the dojo. They had a shinai – a four foot bamboo practice sword that, while it wouldn’t cut flesh or break bones, would still hurt like hell. Their mission was to try and beat you with the stick for what seemed like an eternity. Your mission as the candidate was to escape and evade them as much as possible – not even to defend or counterattack (which was usually met with a stick to the face) – just to evade and escape.

    The second part of the test was similar but unarmed, and the third part of the test, after your adrenaline was shot and your body was near exhaustion, was to demonstrate techniques in application. Somehow you had to get past your own exhaustion and summon not only physical strength but also intellectual sharpness.

    During my first attempt at the brown belt test, I was outside in a rocky field, about halfway through the first part of the test. I had managed to evade with relative success the bamboo sword, when suddenly the sword came at my feet. Instinctively, I did a dive roll over the sword, but badly miscalculated where I was in the field. I landed, shoulder first, on a fairly large rock and dislocated my shoulder.

    It took the better part of 3 months to heal that injury, including living in a cast for 6 weeks, and some fairly intensive physical therapy, as I’d separated and torn up a lot of my shoulder. Worse, I’d taken a massive hit to my own confidence. Getting back into the dojo was hard enough, but once I was back in class, I found that I was physically afraid of doing certain techniques for fear of re-injuring myself. It took a lot of time for me to slowly ease myself back into the full swing of things, and before I knew it, testing time had rolled around again.

    Suddenly, a test that was a source of anxiety and fear the first time around became a gigantic monster made of fear the second time. I had to fight more than just a black belt with a practice sword – I had to fight my fear of re-injury, my fear of humiliation, my fear of the test and all it had symbolized as my greatest failure in the martial arts to that point.

    The second time through, I failed the test again. That was okay, because it didn’t feel like a failure to me – I got through it uninjured, and so at least one fear was put down. One of the senior black belts offered to coach me in the weeks after that second test, to help me with the continued fears of injury by more or less punching me silly every week until I got better and better at evading and escaping.

    The third time through the test, I felt the familiar fears, but they were muted. They could shout that I couldn’t do it, that I should just give up, that it was crazy for me to keep taking risks, but what won the day was knowing that I had the tools and the little successes and victories along the way.

    I passed.

    Not only did I pass, but I passed well, from what the other judges had said. My fears lost, and in that moment, my passing had exploded the confidence I felt in myself, in my training, in my teachers, and in everything I had done up to that point. All of the darkness fell away, and I came away from the experience transformed, ready to advance, ready to explore my new potential.

    I tell you this story so that you can know that your fears can be conquered. Your fears can be beaten. What helped me beat my fears was knowledge and momentum – small successes that to others appeared like defeats but to me were progress against my fears, my greatest enemy. Whatever it is that you fear, start eroding at those fears today. Take little steps, little bites out of the fears. Prove to yourself that you can win against them, that you can beat them back, that you can get out of your own way long enough to win.

    The strength that you need to find in yourself comes from that momentum, from those little victories that you string together. If you fear your body image, start walking or running, just a little bit, and commit each day to going just one step farther. If you fear speaking in public, start by speaking to yourself, then speaking to your webcam, then moving to small groups. Take each success and build on it until you’ve built a bridge over your fears.

    The final ingredient you’ll need is the support of true friends, friends who will help you acknowledge your fears and that having fears is okay, who will support you and if they’ve faced those same fears, guide and mentor you. If you are mentoring someone, teaching them, coaching them, it’s vital that you do not make things easy for them. No fear means no opportunity to face your fear and beat it.

    With this triumvirate – belief in yourself, belief in a proven way to beat your fears, belief in a strong community of friends to catch you when you fall – there is no fear you cannot overcome. If you want to improve yourself, search deep inside for your fears, pick one, and slowly start chipping away it it. Like all prisons, there’s always a weak spot from which you can make your escape.

    Photo credit: Matthew Ebel


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  • Getting better answers out of your head

    Did you know that your head is basically a giant computer? It’s true. It’s a massive parallel processor that has individual circuits which are not terribly fast (compared to silicon CPUs in your laptop) but that are meshed together to form an incredible supercomputer capable of processing incredible detail.

    That said, your head-based computer comes with no manual and the interface is kind of clunky. As a result, many people – possibly you – aren’t getting the most out of it, just as thousands of quad-core silicon computers capable of incredible feats around the world are currently being used to play Solitaire.

    How do you improve the output of your head-based computer, your mind? The same way you do on your silicon machine – with better inputs. Let me give you an example.

    Have you ever been sitting around with a friend who is single and they lament,

    “Why can’t I find a good man/woman?”

    While you nod or sympathize or offer hugs and beer, your friend is giving their mind the wrong inputs.

    Linguistically, they just asked their mind for a list of reasons why they can’t do something – and their mind will answer. If you’ve ever seen an episode of Star Trek, where the captain of the ship asks the ship’s computer a question, you can imagine the following in the captain’s voice:

    Captain: Computer, why can’t I find a good woman?
    Computer: [random beeping sounds]
    Computer: The following is a list of 18 different reasons why you can’t find a good partner.
    Computer: Reason 1: you are 24.5 pounds over your ideal weight for a person of your age and gender.
    Computer: Reason 2: your chronic habit of spitting fluids out your nose while you laugh is statistically unappealing to the majority of your desired demographic.
    Computer: Reason 3: approximately 44% of your wardrobe is older than 22 years beyond the current fashion trend.
    Computer: Reason 4: your hairpiece adhesive has malfunctioned.

    … and so on. Get the idea?

    When you ask yourself a question about why you can’t, why something bad always happens to you, why your day/week/month/life is going so terribly, your mind will give you the exact answers to that question. You will get the answer to the question you asked, even if the answer is counterproductive.

    Logically, the way to get better answers is to ask better questions:

    – How can I turn around this situation and make it a win?
    – How can I set this up so that we both walk away winners?
    – What three things do I need to change to win that guy’s/girl’s attention?
    – What can I learn from this scenario?
    – What do I respect about that person’s opinion, even though I violently disagree with it?
    – What little thing can I do today, right now to improve my blog readership?

    Ask yourself questions that encourage your conscious and subconscious minds to focus on the solutions and outcomes that you want. It’s hard – very hard at first – so make sure you verbalize to yourself. You can even throw in an undo. When you catch yourself asking a counterproductive question, literally say to yourself, undo – the question I really meant to ask is… and then ask the question that will give you the solution you need.

    You are in charge of the computer between your ears. It’s the same general hardware and software that Einstein, Mozart, Hawking, Obama, Lincoln, and billions of other people have. What they are capable of, what their mental computers can generate in terms of results, you can also generate as long as you use the machine correctly and effectively.

    Try it out. Ask the best questions of yourself that you can. I won’t ask what’s the worst that can happen, because I want you to ask yourself, what’s the BEST that can happen?


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  • Breaking the shackles on your potential at PodCamp Boston 4

    If there was one overarching theme in the entire weekend of PodCamp Boston 4 that kept occurring over and over again for me, it was the theme of shackled potential being freed. Everyone I met was incredible, wonderful, kind, and seeking answers to burning questions, which pleased me to no end. Even the veterans, the old timers, had a wonderful fire in them burning for more than what they’d been getting from online and offline channels.

    What really struck me, though, was this idea of shackled potential being freed. From the lawn discussion under a beautiful sky to deep conversations on the beach (yes, PodCamp Boston 4 had a BEACH, so there!), to sessions and discussions about technology, marketing, and achievement, everyone brought with them limitations. Things they believed they could not do, things that seemed out of reach for them, things that were impossible – so many of the conversations revolved around this theme.

    What was more interesting to watch, what was in many cases truly inspiring, was seeing how other members of the community stepped up to help out, whether it was lending advice about optimizing a web site, connecting new friends together, trying difficult or uncomfortable new things – many, many people stepped up to help, and more still took that giant step outside their comfort zone.

    The Superheroes of tomorrow are at today's PodCampsI hope that for many of those folks, PodCamp Boston 4 was the crucible, the anvil on which they made a first crack in the self-imposed shackles on their potential. Everyone that I spoke with personally, everyone who had a story to share, has incredible, unbelievable potential to achieve, to be what they’ve set their hearts on. For a few folks, it may be coming to peace with parts of themselves, while for others it may be material success or social good. No matter what, know that breaking those limitations is possible and the rewards for doing so will defy what you can imagine.

    I want to highlight one story that I think is a good example of potential broken free of its chains, about PodCamp Boston 4’s lead organizer this year. Two years and change ago, I met someone virtually at Matthew Ebel’s concerts in Second Life. When I met her, that was about all we had in common. She was working a dead end job (phone service for an online florist) living in a dead end neighborhood, going nowhere fast from minimum wage job to minimum wage job. Chel knew that there was more possible out there somewhere, but was fairly certain it wasn’t for people like her.

    Through a fairly short apprenticeship and an incredible amount of courage in the face of the unknown, she made leap upon leap, first moving out of her situation, finding her way north (eventually to Boston), working insanely hard doing virtual assistant and admin work to pay the bills as she developed ever increasing skills in the online world. She helped to pioneer the first (that we know of) completely virtual fan-bootlegged music album that paid revenues to the artist (Matthew Ebel’s Virtual Hot Wings), used leverage and knowledge to take on more complex projects for people who originally started looking for someone to manage their calendar, and eventually became a seasoned, knowledgeable virtual project manager. (not to mention competent SEO professional and WordPress deployment specialist)

    Then we threw her under the bus, so to speak, except that the bus was made entirely of a metal called chaos, weighed a gigaton, and bore the license plate PodCamp Boston 4, by making her lead organizer. What nearly 400 people experienced on August 8-9 of this year is the result of Chel continually refusing to limit herself to what her doubts and fears want her to be. Nearly 400 people had a phenomenal, educational time at PodCamp Boston 4, and hopefully took a first big swing at their own chains of doubt and fear.

    It’s my sincere hope that you take away something similar from PodCamp. Folks at the closing heard about how PodCamp got started, about how Chris Brogan and I basically winged it with our first team 4 PodCamps ago, refusing to accept the limitation that new media conferences could only be thrown by professionals. I say this to encourage you to look at what you believe your limits are and take another swing at them on the anvil. I say this so that when I see you again in a year for the next PodCamp Boston that you are soaring higher than ever, your chains of doubt left far behind.

    May you achieve your potential.

    May you awaken your superhero.


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  • The case for not instant

    Kate Carruthers tweeted:

    @cspenn time is all about perception anyway – we’re going nuts & getting cranky at microwaves because they are too slow, it’s madness

    There’s a particular state of mind that you can cultivate that can open a lot of doors and relax your mind, but our continued focus on instant – better, faster, richer, stronger, right NOW – prevents us from ever touching it. It’s a concept that evolved out of our warrior and spiritual traditions that’s been adopted by practitioners of every discipline.

    In Zen Buddhism, it’s a state called zanshin, or ever present mindfulness. Athletes call it being in the zone. Whatever you call it, it’s the state when you’re doing something where the boundary between you – the person doing – and the thing you’re doing fades away.

    You’ve had this experience many times in your life, whether you know it or not. You’ve experienced it watching a particularly compelling movie, when you the viewer and the movie are one – you cry with the characters on screen, and your mind for that movie is in the movie. You’ve experienced it as a tradesman, when the activity – sawing wood, hammering nails, catching fish, and you are one, and everything you do feels effortless, free from stress, and pleasant, even if it’s physically difficult labor. You’ve experienced it as an athlete when all your concerns fade away and the swim, run, or ski slope and you are indistinguishable and you feel like the wind itself.

    One of the great esoteric secrets of Zen – meaning it’s in plain sight but you can’t see it until you’ve had the experience – is that this zanshin state of mind is available all the time, every day, every moment. Everything you do has the potential to deliver you into that state of mind. For most of us, myself included, it takes some time to get into that state. We’re not super engrossed in the movie at the opening credits. We’re not soaring along the race track as soon as we lace up our shoes. It takes a little time to find that state and get into it, but when we do it feels terrific.

    This is where we make the case for not instant. For the hordes of us that are not Zen masters, we need the time it takes to boil potatoes or knead dough or take photos or tend garden to get into that state. If we reduce everything in life to a few pushes of buttons, we lose those opportunities to practice mindfulness, to practice what it means to be in the moment. Instant, super fast, super convenient has its place, to be sure, but so does the long way, because we all need that time to get into our frame of mind where we can shut out everything else and let ourselves be free.

    The second part of this is that any activity that’s sufficiently repetitive gives you the opportunity to develop this state of mind. Going for a walk, baking bread, lifting weights, cooking soup, playing with your kids, watching movies – so long as you have ample time to find your mind.

    The final secret in all of this is that not instant stuff gives you a chance to recharge after a particularly draining experience. As a professional public speaker, I find that I expend a lot of mental and emotional energy when I speak, which is good for the people who enjoy hearing what I have to say. In the day or so after doing a particularly energetic presentation, I take the time to do more of the not instant activities to help my body and mind rest, reset, and recharge. If you’ve got something in your life that periodically draws intense bursts of energy from you, doing some not instant stuff will help you recalibrate and get back on track.

    Here’s to things taking their due time.


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  • Patriot

    It’s Independence Day, the day in history when the United States declared independence from the Crown of England.

    It’s a day steeped in patriotism, with a little nationalism and some jingoism mixed in.

    There are some very lengthy debates about what patriotism is vs. nationalism (which is widely credited for things like Nazi Germany). I’m not a philosopher, so I’ll let that debate be, save for a couple of sage perspective:

    “Loyalty to my country, always. Loyalty to the government, only when it deserves it.” – Mark Twain

    This to me is the essence of patriotism.

    We are supposed to disagree. We are supposed to think freely, to question authority, to debate. We are supposed to have similar common goals – the good of a people, of a nation – with different approaches as to the best way of getting there. Patriotism means wanting less of things like crime, poverty, and misery, wanting more safety, prosperity, and happiness for all, even the people you disagree with most, and working with them towards these common goals. Patriotism means when someone says, “This is the way it’s always been done” having the freedom to ask, “Yes, but it is the best way?” and the courage to abandon a position when you’ve been proven wrong.

    On this Independence Day, ask yourself this: how can you declare your independence from the sleepwalking state of blind loyalty to consensus? How can you find true freedom to always think for yourself?

    Oh, and patriotism also means that if you disagree with this blog post, that’s more than okay too. Frankly, I’d be happy if you did.

    Happy Independence Day.

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  • What's next

    What’s next?

    There has never been a more repeated question in all of marketing, and there has never been a time that question has been asked more frequently than now. Marketing, like so many other industries, has had its world turned upside down in the last decade. Marketing executives’ heads are spinning at such a rate that if you put magnets and wiring around them, they could generate enough electricity to power a company. Marketing professionals from the C suite down to the entry level college graduate are all wondering what’s next. What opportunities are there? What will imperil my career?

    Here’s a couple of thoughts on what’s next. Disclaimer: this is speculation. I reserve the right to be wrong.

    Decentralization is coming to social networks. Look at the specs very carefully for Google Wave and you’ll see that behind the flashy interface is a massive re-architecting of social networks, making them much more resistant to shock. The Wave protocol (separate from the product itself) specifies that a federated data store and server be available for Wave. Just like your company has its own email server, so it might have a Wave server if you jump on board that platform.

    What does this mean for you? Services like Twitter, for example, are highly centralized. From fail whales to databases, everything Twitter does is centralized, which also means that if the company ever goes out of business, everything you’ve built on Twitter goes with it. Wave is Google’s answer to that – if the architecture plays out the way it reads, it will make local stores of all your social networking activity, meaning that if Twitter the company goes down or goes away, theoretically, Wave’s knowledge of how it works will let you keep on tweeting.

    Takeaway: resilience for social networks is on the way, which means that the time and effort you spend now may someday soon have persistence. That will eventually make social networking an easier sell, as you’ll own your data. For now, make sure you keep backing up your social networks.

    Your email list is more important than ever. Yes, social media is taking off like a rocket ship. Yes, new ways of communicating are appearing every day, it seems. The currency up until now of Web 2.0 has been the email address. Ask yourself how many times a social network wants to check your GMail or Yahoo account as soon as you sign up, so you can invite your friends. Some services are starting to migrate to OAuth, which means service to service communication is improving without the need for an email address, like Friendfeed and Twitter. That said, check out this tech spec, again from the Wave protocol documentation:

    Wave users have wave addresses which consist of a user name and a wave provider domain in the same form as an email address, namely @. Wave addresses can also refer to groups, robots, gateways, and other services. A group address refers to a collection of wave addresses, much like an email mailing list. A robot can be a translation robot or a chess game robot. A gateway translates between waves and other communication and sharing protocols such as email and IM. In the remainder we ignore addressees that are services, including robots and gateways – they are treated largely the same as users with respect to federation.

    Takeaway: The Wave protocol uses the same syntax as email. Many other services still use email addresses as their primary mode of identification. Build your house lists now like crazy, and protect your email lists at all costs! If you rent or sell lists, rethink your pricing on them, because as each big new service goes online with email as a primary identifier (Twitter, Facebook, MySpace, Wave, etc.), the value of that address to connect to your customers keeps going up, up, up.

    Trust is becoming less abstract. Mitch Joel mentioned this on a recent episode of Media Hacks, his fear that social networks will become more private as tools allow people to maintain their private networks more easily. We see this already in Facebook, as its privacy settings have grown more granular over the years, and you can bet that as more distributed protocols become available, the tools for separating private from public will become more powerful. It wouldn’t surprise me to see spam filtering companies evolve to integrate with social networks in the near future, creating whitelists of people who are permitted to contact you through a variety of different means based on your friendships with them.

    You have a very limited period of time right now when everything is in the open, when you can openly and plainly see influencers, when you can openly and plainly see how people are networked together. Study the networks now! As privacy continues to evolve, this period of Wild West openness will fade away, and suddenly the job of being a marketer will become a nightmare for anyone who relies on mass marketing, because the consumer simply will not let you in, not to their whitelist, not to their inner circle, not to their sphere of influence, unless the consumer actually wants what you have.

    Takeaways: Spend time, invest time now in making connections with influencers, with superhubs in the social networks, because you’ll need their help later on to reach their trusted networks when you no longer can. Focus intensely on search, as that will be the one open mechanism for consumers to find you.

    Above all else, maintain your focus on making products or services that don’t suck, because the tolerance for mediocrity will continue to decrease. No one wants mediocre in their social circles. They want awesome. They want to talk about awesome, share awesome, and be both consumer and purveyor of all things awesome. If you are not awesome, if your company’s products or services are not awesome, then the best advice I have is to keep your resume up to date.

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  • Marketing says unity is possible

    We spend a lot of time focused on differences because we’re programmed to. That’s a crude survival mechanism. As Mitch, Hugh, and CC pointed out on the most recent episode of Media Hacks, the one silver lining in the current Iranian… situation?… is that our prejudices about what Iran and its people are like are rapidly shattering. Once you look past the subjects of the riots, you realize that the streets in Tehran don’t look all that different.

    Here’s an even broader look, the marketing in Tehran, courtesy of a bunch of Flickr photos.

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    Are we so different? Our marketing says we’re remarkably similar. Any American in Tehran could easily figure out, not speaking a word of Persian, exactly what’s going on in most of those ads. I’d bet you 10,000 rials that if I went to any suburban Iranian family’s home, I could tell you exactly what each junk mail ad was advertising without reading a lick of Farsi.

    This could be any street in America, Tehran, Jerusalem, or Tokyo:

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    In the end, we are so much more alike than we are different.

    Our marketing departments agree.

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  • People I'm Wary Of

    Financial coaches who aren’t fabulously wealthy.

    Chefs who crusade against foods. There’s more than enough to advocate for that if you’re crusading against something, you’re probably not cooking delicious things.

    Fitness personal trainers who are seriously overweight.

    Black belt “masters” under the age of 13.

    Social media experts.

    Any (American) politician whose ads include the American flag. If you’re so patriotic, why do you need to stuff Old Glory in your ads?

    Life coaches under the age of 70. If you’re claiming to coach life skills, shouldn’t you have lived most of it first?

    All of these share the same common theme: the claim a person makes directly contradicts the apparent evidence.

    When it comes to your personal brand, how out of sync is what you say with the results you’ve generated?

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  • Winning against all odds

    An interesting bit of Twitter conversation fleshed out.

    chrisbrogan: 10,000 hours of practice: the magic number of skill mastery. – Gladwell.
    cspenn: Gladwell failed to answer how to overcome advantages that other outliers have. Only major flaw in that book.
    chrisbrogan: meaning, in a pool of many 10k folks, what causes one person to rise?
    cspenn: more like his hockey example – if you were NOT born in the 3 golden months, how can you still excel?
    chrisbrogan: I thought he posited that you can’t.

    You can.

    The art of the ninja is more about perseverance and psychology than throwing stars and swords. Ultimately, the ninja faced Malcolm Gladwell’s Outliers to an opposite extreme: they were outnumbered, outfunded, outgunned, and outdone in nearly every way. They faced an unforgiving wilderness, a hostile government, treachery at every turn, and no room for error. By any rational standards, they should have been instantly wiped out, quickly condemned to the dustbin of history as a mere footnote.

    Yet amidst all this, they still had to win, against impossible odds. How do you win against the outliers, against people who have all the advantages of resources, time, energy, manpower, and culture?

    One of the “hidden secrets” of ninja sword fighting that we’ve been exploring recently in the Boston Martial Arts Friday black belt classes is that the outcome of certain sword kata (patterns) is more dependent on mastery of yourself and your emotions than on what your attacker does. Certainly, you don’t take lightly someone in front of you with a four foot razor blade. You pay attention to them. You guard against them. But your success doesn’t hinge on just them.

    The “secret” to “winning” in these routines is more about finding the weaknesses inside of yourself that are holding you back or causing you to make stupid mistakes, and minimizing their impact. I can’t speak for my classmates, but overcoming the desire to “win” (even though it’s just a practice exercise with nothing to “win”, not even a cookie) is one of my biggest weaknesses that I’m working on. If I can get past that, if I can just be there without trying to force an outcome, if I can get out of my own way, I am successful more often than not.

    Sun Tzu, the war strategist, is often quoted:

    One who knows the enemy and knows himself will not be in danger in a hundred battles.
    One who does not know the enemy but knows himself will sometimes win, sometimes lose.
    One who does not know the enemy and does not know himself will be in danger in every battle.

    Most people, most businesses, most everyone falls in the third category. We don’t really know ourselves. We don’t really know what we’re up against, and frankly, it’s amazing we succeed at all. Make inroads even just a little at knowing yourself or knowing what you’re up against, and your chances of success go up.

    The ninja won against all odds because they didn’t face perfect opponents. Certainly, they faced incredible odds, but by dedicating enormous time and energy towards knowing themselves and their own weaknesses, and doing their best to mitigate those weaknesses, they were able to win against enemies who statistically should have beaten them to a pulp 100% of the time – but didn’t.

    Here’s the second-greatest “secret” of all: it’s easier to know yourself than it is to know the unknown future ahead of you. If you’re going to invest a ton of time and energy trying to even the odds, your best bet is to start with yourself. Yourself, your team, your organization or company, the things that you have control over and that you can study in great depth.

    How do you do that? I leave that to my seniors, my betters, and recommend you pick up a copy of How To Own The World, by Stephen K. Hayes. An-Shu Hayes does a far better job laying out a practical means of figuring out what’s holding you back than I ever could. If you want to win more, go grab his book, read it, and practice the lessons in it.

    (yes, there is a greatest secret of all, too. not for now.)

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  • A thoughtful Memorial Day

    Memorial Day photos

    There is sacredness in tears. They are not the mark of weakness, but of power. They speak more eloquently than ten thousand tongues. They are messengers of overwhelming grief, of deep contrition and of unspeakable love.

    – Washington Irving

    The deeper that sorrow carves into your being the more joy you can contain. Is not the cup that holds your wine the very cup that was burned in the potter’s oven?

    – Kahlil Gibran

    May your Memorial Day be a thoughtful one.

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