Category: B2B
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You Ask, I Answer: Keys to B2B Influencer Marketing Success?
In today’s episode, I share my key lessons and strategies for b2b influencer marketing success. I walk through the Trust Insights 5P framework to help brands excel in this space. I explain how to define your purpose, choose the right people, nail down the process, select the best platform, and accurately measure performance. Tune in…
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You Ask, I Answer: Predictions for B2B Influencer Marketing in 2024?
In today’s episode, I explain how the demise of Twitter has created major challenges for measuring influence. With key conversations happening across new, disparate platforms lacking data access, brands must get creative. I advise asking your audience who influences them and embracing community-level influence in addition to individual influencers. Tune in to hear my predictions…
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You Ask, I Answer: How Will AI Impact B2B Buying Process?
In today’s episode, Tim asks how B2B marketers should prepare for AI’s impact on the buying process. The key is strengthening your brand, establishing direct outreach channels, and building algorithm-free communities. Brand building will ensure your business stands out statistically. Direct channels like email newsletters keep you top of mind. Private communities on platforms like…
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You Ask, I Answer: Content for Influencer Audiences?
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions individually here. Today’s question is: What kind of content best resonates with your audience? Tune…
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You Ask, I Answer: Managing Brand Expectations for Influencers?
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions individually here. Today’s question is: How do you manage brands’ expectations? Tune in to hear…
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You Ask, I Answer: Brand Collaboration Requirements for Influencers?
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions individually here. Today’s question is: What makes you say yes to a brand collaboration? What…
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You Ask, I Answer: Short or Long Term Influencer Partnerships?
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions individually here. Today’s question is: Do you like short-term or more long-term partnerships? Tune in…
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You Ask, I Answer: Building Partnerships with Influencers?
In this series, I answer questions from the B2B Influencer Marketing Summit hosted by SAP and Onalytica. I participated in a panel discussion, a format that doesn’t really allow for deep dives into particular questions, so we’re tackling these questions individually here. Today’s question is: What is the best way for a relationship to form…
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You Ask, I Answer: B2B or B2C Benefits More From AI?
Unlock the benefits of AI for your business with this expert analysis. Discover which industry, B2B or B2C, will see more advantages from AI, and why. With insights into cost-effectiveness, scale, and expectations, find out how your business can leverage AI for greater efficiency and success. Watch now to learn more. Hit that subscribe button…
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Almost Timely News: MarketingProfs B2B Forum Takeaways (2022-10-16)
Almost Timely News: MarketingProfs B2B Forum Takeaways (2022-10-16) :: View in Browser 👉 Get your copy of Members Only, my new free study on private social media communities » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an MP3 audio 🎧…
