Category: B2B
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You Ask, I Answer: B2B Marketing Lead Tracking with Google Analytics?
Anonymous asks, “In B2B marketing, how do I track a lead from a paid ad to a conversion?” The process requires great Google Analytics setup and tagging, nothing more, at least to the point of conversion. To the point of sale, that requires a good CRM and potentially a marketing automation system. Can’t see anything?…
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You Ask, I Answer: Switching from B2B to B2C Marketing?
Arryck asks, “What tips do you have for a marketer who is switching from B2B to B2C marketing, focusing on moving a lot of product in store and online?” Fundamentally, B2B and B2C are the same thing. The question is how complex the sale is. A lot of B2B marketing also resembles mortgages, college educations,…
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You Ask, I Answer: Discarding B2C Email Addresses in B2B Marketing?
Dennis asks, “I’ve been disqualifying and discarding consumer email addresses like GMail and Hotmail in my marketing automation system. Is this a best practice?” In a word: no. The reason your prospects do so is probably because they can’t receive certain kinds of emails and attachments at work. Meet them where they are and accept…
