Category: Blogging
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You Ask, I Answer: Nudging Blog Visitors to Convert?
Ashley asks, “How do I get my blog subscribers to opt in to my other subscription So I can get them nurtured and moving down my funnel?” Let’s assume a blog subscriber is someone who has subscribed to your RSS feed, so they receive your blog posts automatically by either RSS or emails notifying them…
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Friday Foodblogging: How to Make Better Hotel Coffee In Your Room
Today’s topic is usually a culinary joke: hotel coffee. Almost every business traveler has had the same complaints about hotel coffee in the room. Bitter. Weak. Tasteless. Awful. Yet we struggle with it out of need, sometimes even desperation. Is there a better way to make hotel room coffee? Watch the video to learn more:…
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You Ask, I Answer: How to Recycle Old Blog Content
Cara asks, “I have less time than ever but a massive backlog of old blog posts. How can I re-use them for SEO?” This is known as content recycling, a technique pioneered by Backlinko and refined by Andy Crestodina. Over the years, I’ve adapted it to how I create content, so among these three blog…
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#FridayFeeling: Why Process Matters
For today’s #FridayFeeling, some perspective on why process matters, a brief historical lesson on martial arts kata, and why strategy and tactics often get mixed up. Watch the video for full details. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Subscribe to my weekly newsletter…
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2017 Blog Metrics in Review, Part 2: Value
As is customary this time of year, we look back at the year that was. What were the top posts of the year? What caught your eye, convinced you to click, and compelled you to share? I’m a fan of looking at our marketing through more than one lens. This week, we’ll walk through my…
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2017 Blog Metrics in Review, Part 1: Basics
As is customary this time of year, we look back at the year that was. What were the top posts of the year? What caught your eye, convinced you to click, and compelled you to share? I’m a fan of looking at our marketing through more than one lens. This week, we’ll walk through my…
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Alternative to Ulysses: Moving My Blogging to Github Atom
For about a year I’ve been using a Mac software package, Ulysses, to write most of my blog posts. I enjoy writing in Markdown, assisted by the software, and publishing to HTML. Unfortunately, the developers changed from a “pay up front” model to a subscription model, and the time has come for me to part…
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How to Refresh Blog Content for Improved SEO and 40% More Search Traffic [Updated]
Over the past 9 months, I’ve been running an experiment based on some general content marketing advice about keeping content fresh. For the veteran readers of the blog who have been here over the past 10 years – thank you! – you’ve likely seen a few blog posts which seem greatly familiar. You’re not imagining…
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Enterprise Social Media Strategy, Part 9 of 9: Conclude
Social media is nothing new. It’s been around for almost two decades. However, new practitioners are constantly entering field, and with every new marketing professional comes the risk of repeating the mistakes of the past. The old aphorism, “those who do not learn history are doomed to repeat it” is just as true in marketing…
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Enterprise Social Media Strategy, Part 6 of 9: Coordinate
Social media is nothing new. It’s been around for almost two decades. However, new practitioners are constantly entering field, and with every new marketing professional comes the risk of repeating the mistakes of the past. The old aphorism, “those who do not learn history are doomed to repeat it” is just as true in marketing…
