Category: Blogging
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Do content marketing reruns work?
I’m glad to be back from vacation after a week completely off the grid. Talk about a drastic change in lifestyle, going to a place where devices don’t even work (thus removing the temptation to “just check in”). I recommend it heartily. Before I left for vacation, I thought I’d run an experiment using reruns…
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My blog is a selfie
I listened with interest to the most recent episode of Mark Schaefer and Tom Webster’s Marketing Companion Podcast (an excellent addition to your lineup if you listen to marketing podcasts) in a discussion about authorship and who we write for. A commercial, corporate blog doubtlessly has done its homework and designed personas for who the…
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The top business-killing habit: silos
If there’s been one overarching theme I’ve heard in dozens of discussions with people the past few months at various conferences, it’s this: so many businesses have put various marketing components in silos that never communicate. Marketing runs email, but public relations runs social media, and the website is handled by IT. The ad agency…
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We have read your blog
One thing I’ve heard much more ever since joining the world of public relations and started pitching (read: selling) new business is people saying, “Oh, we’ve read your blog”. At first glance, this appears to be simple due diligence – prospective customers have read the blog, excellent, we share some common understanding. But that got…
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Make your very old content work for you
I was trolling through my analytics (as I often do when I have a spare moment) recently and noticed something funny. Even though it’s been more than 6 years since I started this blog, very old posts are still getting traffic, still getting searched and found, like this post on how your music collection can…
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Do you read this blog on Google Reader? Get the newsletter instead!
As friend and fellow blogger Chris Brogan did, so am I: if you read this blog on Google Reader, it’s going away on July 1. How else can you get the blog? Well, you can bet that Feedburner is in the crosshairs for Google next, so don’t go there. Instead: 1. Subscribe to my newsletter.…
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Off for the holidays
Food for thought: it’s generally accepted that the business world will restart in about 11 days, on January 3rd. For reasons unknown to me, people around the office and online are not counting January 2nd. I suppose that’s so people can recover as well as dig out from their email. If you wrote a lengthy…
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Take a look at the bottom of your content barrel
For folks doing the December rewind, you’re now nearing the end of the really good content and starting in on the pretty good content. Chances are, people who you weren’t connected to earlier in the year are seeing your best stuff for the first time and responding accordingly, which is a great way to showcase…
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December Rewind: How To Get Your Top Content Seen
At the end of the year, lots of people and companies make their top 5/10/25 lists of top posts, top this, top that, and so forth. The problem, especially for B2B marketers, is that during the last couple of weeks in December when most of those lists are being shared, far fewer people are reading…
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Klout Product Review: Sony MDR-X10 Headphones
Full Disclosure: Klout sent these to me for review. No other compensation was provided. The latest Klout perk I got was Sony’s new headphones, the MDR-X10 headphones. Packaged nicely, these large over-ear headphones are supposedly the next great thing. Let’s see how they stack up. Fit: They fit very comfortably. They don’t apply vise-like pressure…
