Category: Books
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Mind Readings: Curation is the New Creation
In today’s episode, you’ll discover the power of content curation in the age of AI. Since anyone can be a content creator now, finding the quality content is a challenge. You’ll learn how curating outstanding content can elevate your brand. Are you ready to become the go-to source for top-notch content in your industry? Can’t…
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Fireside Chat: Geraldine Deruiter on Food, Feminism, and Fury
In today’s episode, join me for a fascinating conversation with Geraldine Deruiter, James Beard award-winning author. You’ll discover her journey from a blogger to an acclaimed author, diving into her new book that intricately weaves food, feminism, and fury. You’ll benefit from Geraldine’s unique perspectives on the culinary industry, gender roles, and her viral culinary…
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Solicited Review: Content Inc. Second Edition
The Second Edition of Content Inc. is a fascinating read. If you’re an experienced content marketer, the first five chapters are nothing new; everyone with 5 years or more of content marketing experience should already know and do most of the Content Inc. framework. For newer, more inexperienced marketers, the Content Inc. framework is a…
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AI for Marketers, Third Edition, Available Now!
Is AI still a mystery shrouded in an aura of mystique? Have you read report after report, article after article proclaiming its magical powers and wondered what exactly the big deal is? With every software vendor and services provider proclaiming that they too are an AI-powered company, it’s more difficult to demystify artificial intelligence and…
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Solicited Review: Cumulative Advantage by Mark Schaefer
Mark Schaefer asked me to review his latest book, Cumulative Advantage. It’s a book based on the sociological work of Dr. Robert Merton as well as a series of other sociologists on the phenomenon of cumulative advantage. In the most basic terms, those who have advantage continue to benefit from it at a faster rate…
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You Ask, I Answer: Design, Marketing, and AI?
Mark asks, “What’s your take on how AI will impact design, like GANs, UX research?” This is a great question because there’s a ton of theory and speculation in the general media, but not a ton of practical applications. Watch this video for tools and examples of generative adversarial networks, transformers, and other AI techniques…
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Do Something With Your Marketing: Special Interview with Ian Altman
In this special edition of Do Something With Your Marketing, I interview sales expert Ian Altman about the second edition of his book, Same Side Selling. Same Side Selling teaches a different mindset for selling complex transactions: instead of thinking of the buyer as someone you have to win over, or someone you have to…
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You Ask, I Answer: Review of the Marketing Rebellion
Mark Schaefer asked me to read through and review his latest book, the Marketing Rebellion. I offer some thoughts in the review about takeaways and what machine learning should be helping marketers to do better. Purchase the Marketing Rebellion here on Amazon. FTC Disclosure: Mark sent me a review copy along with some odd random…
