Category: Books
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Tom Webster on what you’re not measuring in marketing analytics
At a recent Social Media Breakfast, Tom Webster, co-author of The Mobile Commerce Revolution, urges us to get out more and stop relying so heavily on digital marketing analytics data only. In this short 11 minute talk, learn why Google Analytics, Hootsuite, Hubspot, and other digital marketing tools only give you part of the whole…
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Book review: The Freaks Shall Inherit The Earth
The Freaks Shall Inherit the Earth is the latest book by my friend Chris Brogan. It’s a seemingly lightweight book that has been compared to other books about building business communities and working the way you want to work, from Robert Kiyosaki’s Rich Dad Poor Dad to Seth Godin’s Tribes. While there are strong surface…
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2014 Summer Reading List (w/accessories!)
For many folks, summer is now in full swing. Pools are open, grills are dusted off, and we start scouring our refrigerators for fresh fruit to blend. Start off your summer right with this list of books and other goods. Here’s to a relaxing, educational, and fun summer. Full disclosure, in case it wasn’t obvious,…
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Marketing Red Belt now available!
After quite some time, I’m pleased to announce the availability of the sequel to Marketing White Belt, Marketing Red Belt! Marketing Red Belt: Connecting You With Your Creative Mind looks at what makes up creativity and how to generate more of it in your life, work, and business. It’s intended for marketers and business folks…
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Fall 2013 Back to School Shelfie
I’m not real fond of “selfies” – photos you repeatedly take of yourself and share. I know what I look like, and I’ve no need to share that. But I’m rather fond of what I’ve taken to calling “Shelfies” – snapshots in time of what you’re reading (or soon to be reading). As we get…
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Guest Post: You Choose the Path, by CC Chapman
Today’s post is brought to you by C.C. Chapman, author of Amazing Things Will Happen. I love the outdoors and am always happiest when I’m hiking along a trail towards the summit of a mountain. This must be why there are so many metaphors and analogies that have an outdoors slant in my new book…
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Announcing the Q2 Quarterly Report!
I’m pleased to announce that my newest publication, the Summary of Commentary on Marketing, Social Media, and Current Events for the Second Quarter of 2012 is now available. The Almost Timely newsletter is the weekly summary of everything interesting that’s caught my eye over the previous week, 20-25 items that were worth your time. However,…
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Publisher 2.0 and the future of the book publishing industry
BEA12 was a fascinating display of the book world, as publishers, distributors, book sellers, and fans all mingled in a giant cavernous hall at the Javits Convention Center next to Blogworld. (Blogworld attendees got into the BEA expo floor for free) There was a grim attempt to highlight digital book reading technologies without showcasing the…
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Flaws, transformation, and Steve Jobs
Over the long weekend I had enough time to read the Walter Isaacson biography of Steve Jobs. Talk about a wonderful read, engrossing from start to finish. It was clear even just early on in the book that Steve was a very flawed individual with many personal demons that chased him throughout his life, and…
