Category: Books
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Book reviews: Influence, Deadly Sunset, Ninja Apprentice
I’ve had a chance to read more than a few books I’ve bought or received lately, and I owe those authors reviews, so let’s dig in. If it weren’t obvious, I’m stuffing this post with affiliate links to Amazon, too. Just so we understand each other. Mark W. Schaefer’s Return on Influence I enjoyed Mark’s…
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Friday reading: Awaken Your Superhero
This time last year, I was out of the country for 10 days visiting Seoul, South Korea. For 10 days, 10 authors took my place and wrote some incredible material. To celebrate their posts, we put them together in a free eBook for you, Awaken Your Superhero: Download in MOBI Format for Amazon Kindle Download…
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Every local business can be a true global business
We live in the age of the digital publisher. Not only do we live in the age of the digital publisher, but we live in the age where people are happily buying our digital content. Consider this mammoth news release from Pew Research: In a February 2012 survey, 21% of adults said they had read…
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Bestselling Amazon books list for Q1 2012
One of the handiest things that affiliate programs like Amazon do is summarize what people have been ordering – not just from the links you share, but from anything they buy on Amazon during that same shopping trip. As a result, you get a terrific list of what people are reading with your affiliate marketing…
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Should I dust off the archives?
I was digging through the vast collection of newsletters I’ve sent out over the past 2 years and found, amazingly, that about 25% of the information in each newsletter is durable – that is, it’s still valid up to 2 years later. What’s unfortunate is that all of the content is locked away in my…
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Awaken Your Holidays
To celebrate the holidays, instead of doing a silly video or the myriad of other Christmas themes, I thought I’d honor the timeless tradition of regifting and give you something other people gave me. Back in early 2011, I took a trip to South Korea and during that time period, I knew that blogging and…
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Unsolicited Review: Scrivener
Way back when I was writing Marketing White Belt, I wanted a better writing tool. Evernote was and is a wonderful tool for writing shorter content (like this blog post) but for managing very large documents, it can get unwieldy, even with folders and groups and notebooks. I started looking around for a better writing…
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Talking book marketing with Steve Garfield
{EAV_BLOG_VER:b85adbffce56294c} I had the pleasure of being interviewed by Steve Garfield on his show, SGTV, recently. We talked about PodCamp, the book, and how I did the marketing for it, as well as a few other topics. Steve’s a great interviewer for a couple of reasons. He does his homework, which is wonderful – there’s…
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Anatomy of a book launch
On Monday, June 13, I launched my new book, Marketing White Belt: Basics for Digital Marketers, with a series of campaigns. I thought I’d share what was done and what the net effects were. Obviously, first I had to write and publish the book. I went with the Kindle and Nook platforms because very little…
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Grab my new book, Marketing White Belt
Have you had people ask you how to get started in digital marketing? Are you working with social media practitioners who lack a firm grounding in the basics of marketing? I’m pleased to announce my first book, Marketing White Belt: Basics for the Digital Marketer, is available right now in the Amazon store and at…
