Category: Careers
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Mind Readings: Entry Level Means No Experience
I was helping a friend with some job searches this week on LinkedIn and the number of “entry level” jobs requiring 1-3 years of experience and a skills list as long as my arm was obscene. Those are not entry level jobs. Why do companies do this? They want to pay entry level wages for…
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You Ask, I Answer: Leveraging Engineering Talent for Marketing?
Heather asks, “If you had the ability to add an engineer to your team, with a penchant for data analysis and interest in SEO but no marketing/comms background or experience, what are some ways you would use them?” That’s an interesting question because it depends on the kind of engineer the person is. Someone with,…
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You Ask, I Answer: College Degree for Marketing Success?
Mark asks, “Do you need a college degree to succeed in marketing?” Like any profession, success in marketing is about combining knowledge plus practical application to generate experience. How you obtain those pieces is up to you, but for many employers, a college degree is a heuristic they use to screen and judge candidates. Generally…
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You Ask, I Answer: Merging Liberal Arts with Computer Science?
Mbeiza asks, “Merging Liberal arts with science helps make what one has to offer unique. How can I merge the liberal arts with what I want to do in order to have a unique skill or product to offer?” Fundamentally, a successful marketer has to be both qualitative and quantitative – the ability to be…
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You Ask, I Answer: Long-Term Career Planning?
Heidi asks, “TED.com published a list of top 10 careers to stay employed through 2030 including Socially Distanced Office Designer and Virtual Events Planner. What do you make of their predictions?” The careers listed are too short term. They’re pandemic-centric, and while the pandemic will be with us for a couple of years, it won’t…
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You Ask, I Answer: Data Scientist Interview Questions?
Jessica asks, “what should be the interview questions when hiring a good data scientist?” The answer to this question depends heavily on how fluent you are in the language of data science, in order to sniff out unqualified candidates. Focus a lot on scenarios, and work with a non-competitive data scientist to build out questions…
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You Ask, I Answer: How to Interview Marketing Interns?
Lily asks, “I will be interviewing summer interns for our marketing department this week and I feel stumped on engaging, productive questions to ask. My usual angle of focusing on past professional experience(s) may not really apply! Any go-to questions you recommend for these types of interviews?” Fundamentally, what do you want to learn? Will…
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You Ask, I Answer: Hiring a Director of Digital Marketing?
Margaret asks, “A friend of mine is looking to hire a Director of Digital Marketing, hoping to expand an existing company and their online presence/optimization/customer reach. What are some absolute musts for a job posting, and what would you consider overkill?” Start with the outcome. What are they expected to generate? Leads? Audience? Awareness? What’s…
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You Ask, I Answer: Different Types of Writing Careers?
Alanna asks, “Let’s say you have a job that is making you pretty unhappy (Marketing Manager, supervising one other person) and you are realizing that you hate Google Analytics and content calendars and pixels and you really just ended up here because you like to write and it got out of hand. What would you…
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You Ask, I Answer: Digital Marketing Resumes That Stick Out?
Alan asks, “I need some help making my resume stick out. What would appeal to you if you were hiring for a digital marketing position? I have the experience and gaining new certifications, but I’m truly trying to shine through this unemployment situation.” A resume that sticks out in a positive way has to first…
