Category: Careers
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You Ask, I Answer: Advice for a Starting Marketer
Chris Strub asked, “What is the best advice for a marketer just starting out in 2018?” Build the three Ps that we so often talk about at Trust Insights: People: your personal network of people smarter and better than you as well as your peers Process: your golden cookbook of strategies, tactics, and methods of…
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No Choice Between Humans and Machines
There’s no rational choice between humans and machines. Given the same skill set, a rational business owner must choose the machine every time. Machines Cost Less Over Time Generally speaking, machines improve their speed over time, especially when the hardware is outsourced. Two years ago, a single vCPU server with 30 GB of disk space…
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How To Get Your Next Marketing Job
Ishmael asked, … I see people with no experience get jobs at the top agencies whereas I am struggling. For example, recently I got denied a job due to the fact that I wore a suit and the agency didn’t like that. Do you have an advice as to how I should approach interviews and…
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The Top Marketing Skills of 2018
LinkedIn released its most valuable skills of 2018 list, based on job listings on the service. Let’s take a look at the overall list: Cloud and Distributed Computing Statistical Analysis and Data Mining Middleware and Integration Software Web Architecture and Development Framework User Interface Design Software Revision Control Systems Data Presentation SEO/SEM Marketing Mobile Development…
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AI Promises Automatic Minimum Competence
One of the promises of artificial intelligence is taking tasks that humans do and scaling them massively, while adhering to defined best practices. This promise will help companies and brands achieve automatic minimum competence, with gigantic implications. Let’s dig into what these are. The Human Experience Consider the average human experience – that is, the…
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Why We Can’t Easily Grow Unicorns
Chris Brogan commented recently, “77% of CEOs are complaining about the availability of key (usually technical) skills. Plenty of people are complaining about the lack of jobs. Maybe, just maybe, people need to bite the fear bullet and get trained on something highly technical that’s actually applicable to the work environment. I bet Christopher Penn…
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What Skills Do Marketing Technologists Need?
Brian Kenyon asked: “What are the Job titles and skills that a Marketing Technologist must have if one wants to pursue a career in that area?” Let’s begin with skills. What skills do marketing technologists need? The role of a marketing technologist, by definition, is to blend marketing and technology together, creating a whole greater…
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Top Marketing Skills of 2017
What are the top marketing skills of 2017? Let’s look at three trends, three interesting data points that might inform our focus. One: LinkedIn released its overall top job skills of 2017, showing an absence of many marketing skills… … and had this to say: “Demand for marketers is slowing: While marketing skills like marketing…
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Finding Your Next Job Using Digital Marketing, Part 9: Conclusion
We’ve reached the end of this series; I hope you found it useful. To recap, we covered: The basics of digital marketing for job search Establishing your personal brand Gathering assets for profiles Publishing your social media and web profiles Building your professional network Principles of digital networking Easy prospecting wins Pitching yourself to hiring…
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Finding Your Next Job Using Digital Marketing, Part 8: Pitching
Once upon a time, a very long time ago in Internet years, I wrote a webinar and publication on finding your next job with social media. I stumbled over it recently while cleaning up one of my archives. While lots of the individual pieces are badly out of date, the work as a whole is…
