Category: Conferences
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Mind Readings: Events That Don’t Pay Speakers
In today’s episode, I’m going on a rant about events that don’t pay their speakers. You’ll discover the hidden costs of not compensating speakers and how it ultimately impacts the quality of the event for attendees and sponsors alike. I’ll also share my perspective on the value that paid speakers bring to an event, and…
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You Ask, I Answer: What Makes Events Valuable?
In today’s episode, you’ll discover the true value proposition of attending events in a world saturated with digital information. You’ll learn why tangible takeaways are crucial for demonstrating return on investment and solidifying your professional growth. I’ll also reveal how generative AI is revolutionizing the event experience, empowering attendees with personalized resources and actionable insights.…
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Mind Readings: What Makes A Good Conference/Event?
In today’s episode, I discuss what makes a successful conference or event. You’ll learn what organizers should focus on to make sure you have a great experience. You’ll benefit from the tips I share on speakers, sponsors, sellers, and the magical element that makes the best events extraordinary. Can’t see anything? Watch it on YouTube…
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Almost Timely News, July 30, 2023: MAICON 2023 Takeaways
Almost Timely News: MAICON 2023 Takeaways (2023-07-30) :: View in Browser ๐ ๐ Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost ๐ ๐ Watch the newest version of my talk, the Marketing Singularity, recorded live at MAICON 2023! ๐บ Content Authenticity Statement 25% of this newsletter was…
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Mind Readings: Build Your Own Event
Get motivated to create your own event! In this episode, we dive into the world of unconferences, where communities come together to self-organize events with minimal costs. Discover how creating an event from scratch can lead to lifelong friendships, business relationships, and even professional debuts. Don’t let the lack of a company hold you back,…
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Mind Readings: Conference Swag and Competence
Conference swag should represent your brand in a positive way. Swag that is cheap or poorly made reflects poorly on your company. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is…
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Almost Timely News: MarketingProfs B2B Forum Takeaways (2022-10-16)
Almost Timely News: MarketingProfs B2B Forum Takeaways (2022-10-16) :: View in Browser ๐ Get your copy of Members Only, my new free study on private social media communities ยป Watch This Newsletter On YouTube ๐บ Click here for the video ๐บ version of this newsletter on YouTube ยป Click here for an MP3 audio ๐ง…
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Mind Readings: What Does Intermediate Mean?
In a discussion recently about conference sessions, I raised the challenging question: what does intermediate even mean? Chances are it’s not an especially helpful expression. Here’s what we can do better. Intermediate means different things to different people, so event planners and speakers should be more specific when describing conference sessions. If you’re unsure if…
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You Ask, I Answer: What Makes for Compelling Events?
In today’s episode, we answer the question, “What compels you to attend a webinar/online event?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find…
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Best Practices for Public Speaking Pages
The topic of public speaking pages and speaking kits has come up repeatedly in recent times. What makes for a great public speaking page? What are the general best practices for a public speaking page? The Goal of a Public Speaking Page What is the business goal of your public speaking page? Though it may…
