Category: Conferences
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How To Start Your Public Speaking Career
David recently asked, “Would you be able to share some advice on how I can get started speaking about digital marketing strategy?” This is a great question with a clear, defined process. Preparing to Speak Publicly First, we must have something worth speaking about. A great speaking career begins with a clear, powerful presentation about a…
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How to Set Your Public Speaking Fee
One of the questions I’m asked most is what my speaking fee is for any given event. I don’t often have a “stock” answer. Why? This is a more complex question than we might initially think. What’s really being asked of us are two separate questions: How much value do we bring to the event? (from…
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You Ask, I Answer: Quantifying Hallway Conversations?
Jon asks, “Any thoughts on how to quantify online social media interactions at a conference versus those that happen in hallways and bars?” I’m not sure you could without either highly intrusive surveillance or robust individual tracking. Self-reporting would probably be the only reasonable way to gather and analyze this data that wouldn’t be unethical…
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You Ask, I Answer: Tips for Getting The Most From Virtual Events?
Erika asks, “What are your tips for getting the most out of virtual events as an attendee?” A great question given the changed world we live in. First, prioritize what’s transient – what are the things that you can only get during the virtual event? Sessions are generally recorded and you can go back to…
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You Ask, I Answer: Adapting Presentations for Virtual?
Cathy asks, Can an in-person talk be adapted for a digital experience? What skills are different for virtual presentations? In a room, you are addressing one to many. In a digital/virtual environment, you are addressing one to one. For the most part, on the other end of a connection there won’t be a dozen people.…
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You Ask, I Answer: Customizing Speaking Presentations?
Cathy asks, So you’re a subject matter expert, but your audiences (i.e. seniority, industries, geography) from gig to gig differ. How do you go about customizing presentations while maintaining your core message? This one is straightforward: the more Q&A you include, the more every presentation is customized to what that audience wants to hear. If…
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You Ask, I Answer: In-Person Conferences and the Pandemic?
Stephanie asks, “What will in-person events need to think about, implement and communicate for you to feel comfortable returning to some of your favorite conferences?” Disclaimer: I am not a medical professional. For professional advice about COVID-19 please consult a qualified virologist or epidemiologist. For in-person conferences to be safe, a vaccine needs to be…
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You Ask, I Answer: Driving Leads Without Conferences?
Stephanie asks, “The pandemic has led to the cancellation of many conferences. If in-person events are a cornerstone touchpoint for a brand, how should marketers pivot? What can they do now to drive pipeline activity?” It depends on how you got your pipeline from shows. Was it as a sponsor and you got the list?…
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You Ask, I Answer: Recommendations for Virtual Tradeshows?
Krystal asks, “With many of our tradeshows canceled for this year, our president wants to look at doing a virtual tradeshow. We get a ton of new leads for new practices and expansions. We are not an industry leader by any means but would love to hear thoughts on platforms and costs associated with this.…
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IBM THINK 2020 Digital Experience: Day 1 Review
We look back at day 1 of the IBM THINK Digital Experience. Completely different from the in-person experience, but neither better nor worse. Highlights: – AI for IT – complexity of systems – Rob Thomas on a more layperson-friendly Watson Studio AutoAI – Tackling of more complex issues with AI – Data supply chain and…
