Category: Conferences
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Speaking to an Audience of One
As I was recording a session for an upcoming virtual conference today, Ann Handley whispered in my ear. Not literally. We’re all sheltering in place. Ann said in one of her many talks on email marketing that when you write an email newsletter, no matter how many subscribers are on your list, only one person…
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You Ask, I Answer: Conference Alternatives for Lead Generation?
Jason asks, “We’ve traditionally relied on trade shows and conferences to generate brand awareness and leads. Even though our conferences are gone, we still need to do lead gen…. what is your plan now? Virtual conferences/webinars?” The role of a conference really is about establishing brand and credibility in front of a crowd. So, where…
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Build Your Own Marketing Conference
The value of conferences are that you obtain content, have conversations, create community, and change context – all so you could put yourself in a different space, a different place, and reap some changes from it. That said, I’m wholly aware of the giant imposition that conferences and events make on our lives. I see…
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You Ask, I Answer: Marketing Conferences to Attend in 2020?
Sarah asks, “What are some good marketing conferences to go to next year?” The perennial question – and the perennial answer: it depends on what your goals are, and whether a conference is right for your goals. If you want to learn a topic deeply, a course is a better bet. Conferences are great for…
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You Ask, I Answer: Vendor Swag Recommendations and Ideas?
Holly asks, “Can you recommend some ideas for what makes cool vendor swag for tradeshows and events?” Great question. Vendor swag needs to be: Aligned to your brand – if people saw it, would they get a sense of who you are and what you do? Unique or different – something others don’t have Useful…
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#MarTechConf East 2019 Recap: Peak CDP, Point Solutions, and Privacy
Some thoughts and looks back at the MarTech East 2019 event held by Third Door Media, Scott Brinker, and the MarTech team. Huge thanks to Scott and the Third Door Media team for inviting me to conduct a workshop with my CEO, Katie Robbert, and present on the topic of AI for marketers. Operations is…
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Content Marketing World #CMWorld Day 2 Recap
In today’s recap, we look at the top presentations and noteworthy themes throughout CMWorld Day 2. What resonated? What were the main takeaways? Watch the video for full details. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer?…
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ContentTech Summit 2019 Day 1 Recap
In today’s show, we look back on day 1 of the ContentTech Summit 2019 Day 1. From stats like the average value of an email address is $35 to 29% of companies spend more on technology than staff, the first day of ContentTech Summit (formerly the Intelligent Content Conference) had a lot to offer. Watch…
