Category: Conferences
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You Ask, I Answer: Which Marketing Conferences Should You Attend?
Andrew asks, “which marketing conferences should I go to? What can’t I miss?” Unsurprisingly, the answer to this question depends on your goals. If you want to deep dive into something, I don’t recommend conferences. Take a course instead. If you want to get a sense for the landscape of an industry, or network and…
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3 Insights From the Stone Temple Next10X Conference
I spent the day speaking and attending the Stone Temple Consulting Next10X conference. Three key insights I took away: Social and search dine at separate restaurants, on the analytics side Consider web analytics to measure social Intent matters most across all digital marketing because AI is optimizing for intent Big thanks to Eric Enge, Mark…
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IBM THINK 2018 Attendee Planning Guide
IBM THINK 2018 promises to be one of the largest, most rewarding technology conferences on the planet, in Las Vegas in March 2018. Getting the most out of this massive show requires advance preparation. For first-timers (and forgetful veteran attendees of other IBM events), here are a few suggestions to enhance your THINK 2018 experience.…
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What I’ll Be Sharing at IBM THINK 2018
IBM THINK 2018 is only a half-dozen weeks away, the largest gathering of technology, business, and development in the entire IBM ecosystem. It’s a mashup of shows like Interconnect, Amplify, Vision, and World of Watson and promises to bring hundreds of thousands of our data-minded tribe to Las Vegas. I’ll be speaking at THINK at…
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Marketing At Mega-Events Without Mega-Budgets
Major conferences such as CES, DreamForce, and IBM THINK have hundreds of thousands of attendees, hundreds of announcements, thousands of vendors and partners, and millions of articles, social media posts, and emails. Against this exceptionally noisy backdrop, how could we possibly stand out if we don’t have multimillion dollar budgets? To stand a chance of…
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Chief Data Officers, AI, ML, and Influencers on The Cube [Video]
I joined an all-star team of IBM social influencers to speak on Silicon Angle’s The Cube at the IBM CDO Summit recently. We discussed artificial intelligence, machine learning, neural networks, predictive analytics, and so much more. Hear what Tripp Braden, Mike Tamir, Bob Hayes, and I had to say: Thanks to IBM and Silicon Angle…
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Marketing Data Science and the CDO: IBM CDO Summit Preview
This week, I have the pleasure and privilege to speak at the IBM CDO Summit in Boston. I’ll be co-presenting with one of the true leaders and innovators in our field, Dr. Victor S. Y. Lo, who pioneered uplift analysis in the early days of digital marketing. What We’ll Be Addressing We see three problems…
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What’s the Value of Going to Conferences?
While conferences will never go away, companies of all sizes have put scrutiny on us when it comes to attending conferences and events. What’s the value, they’ll ask, of an event? What’s the ROI? How will we justify our trip? The stingiest will ask, “Why do you need to go since you can just watch…
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Why You Can’t Miss MarketingProfs B2B Forum 2017
This year, I’ve been invited to speak at the MarketingProfs B2B Forum not once, but twice. Where I’ll Be(2B) First, I’ll be delivering one of the opening keynotes, on how AI will change marketing forever. We’ll look at a brief overview of what AI is, how it’s being applied today in B2B marketing, and how…
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Is this conference worth it?
One of the most common questions asked of conference organizers goes something like this: “How do I justify this conference? Why should I attend it?” The short answer is: no conference can provide justification. None. Even if some conference marketers make “justify your trip” collateral. Why? A conference by itself is just a gathering of…
