Category: Customer Experience
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You Ask, I Answer: Customer Data Platforms and Personalization?
Deborah asks, “Are you using or scoping out a Customer Data Platform (CDP) with the intent to implement personalization? Which tools?” Customer Data Platforms – CDPs – are something of a symptom of bad data management and governance at a company. If your data infrastructure and architecture is sound, you shouldn’t need a CDP. And…
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You Ask, I Answer: How to Use AI for Customer Service?
Amy asks, “How can we use AI to improve customer service? What are some ways to practically implement it?” Customer service is everything from the purchase onwards in the customer journey, and companies are faced with dual mandates: make service better, but make service cheaper. What are some practical applications of AI? The keys will…
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You Ask, I Answer: Local Value-Added Reseller Marketing
Ava asks, “How can a local reseller market effectively against entrenched brands and big box stores?” Local resellers – like plumbing supply, home decor, electronics, appliance showrooms, etc. – fit in the category of value-added reseller. The key is the value-added part – a reseller is typically more expensive than a big box retail store…
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You Ask, I Answer: Marketing Career Focus Choices
Magdalena asks, “What should be marketers’ main focus – numbers or creativity and innovation? Why?” The idea of asking someone to choose being qualitative or quantitative is inadvisable. People have natural aptitudes, and asking them to focus on something that isn’t their strength tends to yield mediocre results. The more important focus choice is whether…
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You Ask, I Answer: What is Customer Experience?
Adam asks, “What is customer experience? Is it the same as customer service?” Modern customer experience management, as a discipline and a profession, is an amalgamation and evolution of four sub-disciplines: Voice of the Customer (1993) Design Thinking and UX Analytics, AI, and Big Data Champions and Defenders Watch the video for full details and…
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You Ask, I Answer: Should You Deploy a Chatbot?
Hamid asks, “Should my business deploy a chatbot for marketing and customer service? What are the reasons or risks?” Chatbots – and any form of automation – promise a programmatic, uniform customer experience. There are two considerations for making this decision: Cost to match the current customer experience Quality of the current customer experience Watch…
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Business Strategy: Don’t Be This Toilet Paper Dispenser
This toilet paper dispenser inspired me to share some thoughts on customer experience, business strategy, and what companies do most wrong: put themselves before the customer. Can’t see anything? Click here to watch on YouTube.
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Transparency is The Currency of Trust
Transparency is a popular term in business these days. Let’s examine why, what transparency is, and how to create more of it in our organizations. Why Transparency Matters Trust is the foundation of a relationship. The more trust we have, the better our businesses function. Transparency builds or restores trust of stakeholders (employees, investors, partners,…
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Customer Experience: What Kind of Employee Are We?
Here’s a brief thought exercise. Would you hire this employee? If they were on your staff, would you retain them? Punches the clock exactly, and refuses overtime without significant compensation Does the absolute minimum work possible to not get fired Spends their free time outside of work promoting themselves relentlessly Spends half their time at…
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Great Customer Service in One Slide
Service is the dominant form of industry these days. Everything is a service; in fact, -as-a-service is appended to an enormous number of industries. We have software-as-a-service. (the online apps economy) We have platform-as-a-service. (the API economy) We have vehicles-as-a-service. (the ridesharing companies) We have space-as-a-service. (home and office timesharing apps) Yet how many of…
