Category: Email Marketing
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You Ask, I Answer: Counterintuitive Email Marketing Strategies?
Dennis asks, “What are some email marketing strategies that might seem counterintuitive but work well?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.…
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You Ask, I Answer: Sending Mail on Sundays?
Sheila asks, “Why does your email newsletter come out on Sunday? Don’t you think it’s rude to ask people to work on the weekend? Email should be saved for the work week.” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is…
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You Ask, I Answer: No Giant Images in Email Marketing?
Joyce asks, “For our company’s mailings, I enforce a strict “no giant images” rule (known “locally” as the NGI rule!). I am clinging to research from years ago that found that more than a third of email users don’t automatically download images (I am one of them). It is very off-putting when I open an…
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You Ask, I Answer: How to Improve Email Deliverability?
Laura asks, “How do I improve my email deliverability?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find older episodes of You Ask, I…
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You Ask, I Answer: Newsletters on LinkedIn?
Heidi asks, “I wonder why you’re offering your newsletter via LinkedIn. Based on past conversations, I thought that you created unique content for your newsletters and didn’t publish it elsewhere to get people to subscribe to it and to be able to use it elsewhere if needed. So what motivated you to change?” Can’t see…
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You Ask, I Answer: GDPR and Email Marketing?
Noreen asks, “I am ramping up emails in EU, and am looking for current best practices in terms of emailing with respect to the GDPR rules. Do you use outside services to warm up your cold leads so they are compliant with GDPR?” Can’t see anything? Watch it on YouTube here. Listen to the audio…
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You Ask, I Answer: Email Marketing and Google Analytics Tracking
Heather asks, “Do you do custom UTMs for every link in your email newsletters? Or do you let your email marketing platform’s tracking codes step into the gap?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit…
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Retiring Old Email Marketing Strategies
Why don’t I share my Almost Timely newsletter as blog post content on this site? It seems like a fairly obvious oversight, doesn’t it? It is, and here’s why: outdated email marketing strategy. A long time ago, I had a section in my newsletter called Premium Content, back when it was hosted on a platform…
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Measuring Email Marketing Performance in a Post iOS15 World
Apple rolls out iOS 15 on September 20, 2021 with desktop updates coming later in the year. iOS 15 will introduce Mail Privacy Protection, and I detailed much of the basic operational changes in this blog post here. However, one of the key questions that keeps coming up is, “what should we do about measuring…
