Category: Email Marketing
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B2B Email Marketers: Stop Blocking Personal Emails
Here’s a question for the email marketers, especially the B2B ones. What email address do you ask for on your opt-in forms? I recently read a piece of marketing advice, cautioning marketers to disallow personal emails and anything that wasn’t a corporate domain name in their forms and I almost gave myself a concussion from…
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Marketers, Stop Panicking About Apple Mail Privacy Protection
A glut of ink, mostly digital, has been spilled about Apple’s upcoming Mail Privacy Protection and the doom it will supposedly spell for email marketers. If you’re doing email marketing correctly, with best practices for tracking, you will largely be unaffected. What Exactly Is Happening? Apple’s Mail Privacy Protection in iOS/iPadOS 15 and the upcoming…
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Impact of Current Events on Email Marketing
For those who don’t know, I operate three different email newsletters. There’s my weekly Almost Timely newsletter, which is my personal newsletter that comes out Sundays. There’s the Trust Insights weekly newsletter, In the Headlights, which comes out Wednesdays. And there’s a weekday newsletter called the Lunchtime Pandemic Reading newsletter, which shares COVID-19 news every…
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How I Manage My Email Marketing Newsletter
Belinda asks, "How do you send this email? Is is from/through an email provider (MailChimp, etc) or from your website directly (that would be amazing)??" I’m going to preface this post by saying that the way I manage my email marketing newsletter isn’t for everyone, and isn’t optimal. I do things the way I do…
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You Ask, I Answer: Email Marketing vs. Livestreaming?
Catherine asks, “Most marketers are evangelizing about doing livestreaming , as being the media who gets the highest reach and engagement. Why did it come in last in your Almost Timely poll?” This is an excellent question, and I suspect it has to do with algorithms. Livestreams are appointment media – you have to be…
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You Ask, I Answer: Email Marketing List Cleaning Frequency?
Antonia asks, “How often should I be cleaning my email list?” Given the volatile nature of the economy and employment situation right now, I would suggest the following schedule for email marketing list cleaning: Clean your email list on submission with good form validation Clean your email list on batch upload Clean your email list…
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You Ask, I Answer: Why Not to Buy Email Lists?
Kim asks, “What advice would you give to persuade my CEO NOT to buy an email list?” Buying a third party list is a bad idea in today’s environment because your deliverability is contingent on how many people report your email as junk. The moment you use a third party list, your reputation gets trashed…
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You Ask, I Answer: Re-Using Blog Content For Other Channels?
Danielle asks, “I have started writing blog posts on our company website. Should I use the same content for email marketing? Should I just reuse the content or link back to the site? What about social media?” Content re-use is a fine strategy to get the most out of high-value content. The reality is that…
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You Ask, I Answer: Removing Dead Emails from Email Marketing?
Emily asks, “I have a list of emails that haven’t opened a single email in 2 years. I want to ask said subscribers if they want to stay before deleting them. How do I go about that?” There’s a four step process here to improve your email marketing. First, scrub with software. Second, check your…
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You Ask, I Answer: Email Marketing Unsubscribes?
Anthony asks, “Why do you make it so easy to unsubscribe? Almost blatantly daring the recipient to do so.” We want people to unsubscribe if they don’t want to be on our lists any more. Why? It comes down to deliverability – the algorithms which put our emails in the inbox or in the spam…
