Category: Email Marketing
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You Ask, I Answer: Most Effective Email List Growth Tactics?
Sarah asks, “Where have you seen success in growing your email list, outside of pop ups on a website, and adding users to your active list after they purchase?” I’ve seen three successes this year that have resulted in more than doubling my list, from 22,000 at the start of the year to 48,000 by…
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You Ask, I Answer: Discarding B2C Email Addresses in B2B Marketing?
Dennis asks, “I’ve been disqualifying and discarding consumer email addresses like GMail and Hotmail in my marketing automation system. Is this a best practice?” In a word: no. The reason your prospects do so is probably because they can’t receive certain kinds of emails and attachments at work. Meet them where they are and accept…
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You Ask, I Answer: Fixing GMail Email Marketing Deliverability?
Janet asks, “what newsletter service; aweber, activecampaign, mailchimp, whatever, has the best deliverabilty within gmail? I’m having some nasty delivery issues.” So here’s the thing – it’s not a question of service (as long as the service is minimally reputable) – it’s a question of your configuration within that service and within your DNS. Watch…
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How One-Click Unsubscribe Can Wreck Your Email Marketing List
One-click unsubscribe links could be destroying your email marketing list, especially if you’re a B2B marketer. By one-click unsubscribe, I mean any email marketing/marketing automation platform which allows a subscriber to opt out simply by clicking a link in the email and taking no further action or confirmation. When they get to the landing page,…
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You Ask, I Answer: Email Marketing Opt Out Campaigns?
Shelby asks, “Have you ever run an email campaign asking your audience if they still want to be on your email list?” Nope. Instead, I take the tactic of making the unsubscribe painfully obvious in every single email. In my Almost Timely newsletter, it’s a bright, neon, hideous, flashing giant banner near the top of…
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You Ask, I Answer: How to Make a Great Email Newsletter?
Audrey asks, “What do you all look for in a good email newsletter? Are there any you just love & can’t wait to receive? Any that you signed up for that just fell flat?” This is a great question and an important one, because the answer is very different based on the subscriber’s intent. Broadly,…
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You Ask, I Answer: Biggest Email Marketing Mistakes?
Lisa asks, “What are the biggest mistakes you’re seeing in email marketing?” The top mistakes fit nicely into Bob Stone’s direct response framework from 1968: list, offer, creative. List: Do you have the right list? How much effort do you put into getting the right people on your list? Offer: When you do sell, are…
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You Ask, I Answer: Robust Email Marketing Software?
Luis asks, “I’m in charge of our department news letter, which is meant summarize any major accomplishments of the core teams, as well as updates on new staff, awards, events, etc. Right now I’m using a tool that I don’t think is the best for the amount of content I need to send. To start…
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You Ask, I Answer: Do We Need A List in 2019?
Jayme asks, “Do we need a list today or just a solid message?” A list – meaning a database of customers and the ability and permission to reach out to them – is more important than ever. Watch the video to find out where message fits. Can’t see anything? Watch it on YouTube here. Listen…
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You Ask, I Answer: Email Marketing Tools in 2019
Roger asks, “If you could only use 3 marketing tools for your email list in marketing campaigns which 3 would you choose?” There’s an easy answer and an answer which will give you a competitive advantage. The easy answer is a solid martech stack – comprehensive web analytics, great marketing automation (which includes email), and…
