Category: Email Marketing
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You Ask, I Answer: Cleaning Email Lists
Krzysztof asks, “How are you cleaning your email lists? What tools, tips, etc.?” Cleaning email lists and keeping them clean is vitally important. I recommend a 4-step process: Form validation Role removal and misspelling repair Bounce processing Service validation Watch the video for full detail. Can’t see anything? Watch it on YouTube here. Listen to…
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You Ask, I Answer: How To Grow an Email List on a Small Budget
Jakub asks, “We have a small budget for marketing, barely more than a few dollars a month. How can we grow our email list?” Great and very common question. Let’s address what doesn’t work: spamming people. Now that that’s out of the way, let’s walk down the channels available to you. If we think of…
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Predictive Analytics and Email Marketing
While we tend to think of the web and social media as the most data-rich digital marketing channels to apply predictive analytics to, every channel, every discipline, every strategy benefits from predictive analytics. Consider the workhorse of digital marketing, email marketing. Email marketing has long held the crown of maximum ROI, with figures such as…
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New Free Software: Extracting Bounced Marketing Emails
Bounced emails are the bane of every marketer. When an email address goes bad, it causes damage to our marketing efforts in several ways. Bad Rep A bounced email address is one of the signals that email deliverability services use to indicate we might be spammers. The more bounced email addresses we have on our…
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Almost Timely News for 4 December 2016
This newsletter archive is for subscribers who missed the 4 December 2016 issue due to technical difficulties. If you’re not yet a subscriber of my newsletter, you can subscribe here. Food for Thought In this week’s Food for Thought, a thought about how new technology invades the workplace. New technology is generational; as people become…
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What’s the value of an email subscriber?
Glenn asked the great question: To calculate the value of an email subscriber, better to treat as 1-time (funnel math 101) or an annuity, since they get multiple emails w/multiple offers? This is a great question because it forces us to think about how we measure a single action with multiple consequences. The short answer…
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6 Values That Keep People from Unsubscribing To Your Email Marketing
One of the most evergreen questions in email marketing is how to keep people from unsubscribing to your email marketing. As I was surfing through the morning’s news, I saw yet another article on 3 tips for keeping people subscribed, with the usual roundup of useless, user-hostile tips like putting the unsubscribe link at the…
