Category: Google Data Studio
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Google Analytics 4 Traffic Types by Stream
Guilherme asks, "Can I ask you something about platform type? I ran facebook ads to my website, shouldn’t my traffic be split between the 3 types fo platform (web, android and ios)? I only got Web…" There’s a bit of a mixup here. Let’s dig into some of the nomenclature of Google Analytics 4 to…
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You Ask, I Answer: Filtered Views and Google Analytics 4?
Josh asks, “In GA4, how do we properly understand the paradigm shift when it comes to filters? In the past, we could provide access to data across numerous groups just by setting up a filtered and customized view for users – but that looks like it has all gone away in favor of data streams.”…
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You Ask, I Answer: Source/Medium for Google Analytics 4 in Data Studio?
Jakes asks, “I’ve moved 5 sites To Google Analytics 4, set up a host of custom events in Tag Manager to recreate what I’m missing from GA3, but where do find Source Medium Campaign In Data Studio With GA4? Am I missing something obvious?” Yeah… it’s not there yet. That connector is still in beta,…
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You Ask, I Answer: First Impressions of Google Analytics 4?
Tristan asks, “How are you getting on with the new Google Analytics 4 interface and data collection?” Google Analytics 4 represents a sea change in how Google thinks of its marketing platform. Instead of an all-in-one application, it’s now part of a suite of 3 major pieces that every marketer will need to consider. Google…
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You Ask, I Answer: Minute Level Data in Google Analytics?
Jennifer asks, “Do you know how to use Google Data Studio to look at website traffic in a 10 minute window before and after a television commercial air time?” The field you’ll be looking for in the API is ga:dateHourMinute, and it’s formatted in YYYYMMDDHHMM format. There are a couple of gotchas about how to…
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You Ask, I Answer: Google Analytics Best Practices for Consistent Reporting?
Talesa asks, “What tips do you have on Google Analytics best practices for consistent reporting? What do you look at monthly, quarterly, yearly, even daily?” Start with this simple question: what do you need to make decisions on at those frequencies? What decisions do you need to make daily, weekly, monthly, quarterly, and yearly? That…
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You Ask, I Answer: Data Science Tools for Marketers?
Monina asks, “What tools are useful to help marketers dig deep into their organization’s data?” The answer to this question depends on the level of skill a marketer has in data science, specifically the technical and statistical skillsets. I’d put the available tools in categories of beginner, intermediate, and advanced. Beginner tools help marketers extract…
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You Ask, I Answer: Tracking Display Ads?
Chelsea asks, “How do you organize and track which display ads you’re running and where?” You should be keeping track of all ads with Google Analytics UTM tracking codes, governed in a Google Sheet, measured in Google Data Studio. Watch the video for full details. Can’t see anything? Watch it on YouTube here. Listen to…
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You Ask, I Answer: Comparing Date Range Metrics in Google Data Studio?
Marina asks, “How do you add a comparison of a metric over dates in a table in Google Data Studio?” While this has been requested in Google Data Studio’s feature requests, it’s not available in the application now. But there’s a bigger issue at play: techniques to engineer this sort of thing, like calculated fields,…
