Influencer Marketing Archives - Page 2 of 5 - Christopher S. Penn

You Ask, I Answer: Facebook as Influencer Marketing Agency?

Dec 19, 2019

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in Influencer Marketing, Facebook, Influence, Instagram, Marketing, Marketing Technology

Erik asks, “What do you think of Facebook adding Instagram to its Brand Collabs Manager? Is it going to put influencer marketing agencies out of business?” At this exact moment? No. The targeting is fairly horrendous. Will it improve? Yes. Does Facebook want that money? Yes. Should influencer marketing agencies be concerned? Yes – and…

Content Marketing World 2019 Recap

Sep 6, 2019

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Christopher S Penn

in Content Marketing, Content, Influence, Influencer Marketing, Marketing, Marketing Technology, search engine optimization, SEO, Social media, Social networks

A few core themes stuck out from this year’s Content Marketing World: – Social as we knew it is toast. Treat social as an ad channel. – Content without strategy is noise. No surprise there. – SEO has retaken center stage in importance to content marketers. – Analytics and effective use of data still elude…

Fun Fact Friday: Social Influencer Benchmarks

Mar 15, 2019

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Christopher S Penn

in analytics, Data Science, Influence, Influencer Marketing, Marketing, Marketing Technology, Social media, Social networks

In today’s episode, I take you behind the scenes for what went into the Trust Insights 2019 Social Media Influencer Benchmark report. Learn why we chose the measures we did, what surprises we found along the way, and how the report could save you a whole bunch of money on influencer marketing. Watch the video,…

You Ask, I Answer: Analytics and Social Media Marketing Strategy

Mar 6, 2019

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Christopher S Penn

in AI, analytics, Artificial Intelligence, Data, Data Science, Influencer Marketing, Machine Learning, Marketing, Marketing Technology, Social media, Social networks

Sherry asks, “How do you use analytics to set marketing strategy, especially for social media marketing?” While this is a very broad question, we can use our AI-Powered Social Media Marketing Process as the starting point for discussing the use of analytics in setting, informing, and executing strategy. Watch the video for a walkthrough. See…

You Ask, I Answer: How to Start Marketing from Scratch?

Dec 27, 2018

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Christopher S Penn

in Marketing, Influence, Influencer Marketing, search engine optimization, SEO, Strategy

Kirill asks, “If you were starting from scratch in 2019 with no budget, what would you do to gain traffic for your project?” The answer to this question is contingent on what the project or product is. One of the flaws of modern marketing is that we spend too little time on product marketing itself…

You Ask, I Answer: How to Evaluate Influencer Marketing Software?

Dec 21, 2018

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Christopher S Penn

in analytics, Influence, Influencer Marketing, Marketing, Marketing Technology, Social media, Social networks

Jim asks, “What should we be looking for in influencer marketing software? We need a BS detector for all the sales pitches.” Influencer marketing software has to fulfill at least one of three functions: Identification – finding influencers through proven methods. Outreach and management – managing the outreach, assets, contracts, etc. of influencers like a…

You Ask, I Answer: How to Measure The Value of Influencer Marketing

Nov 28, 2018

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Christopher S Penn

in analytics, Influence, Influencer Marketing, Marketing, Marketing Technology, Metrics, Social media, Social networks

Mark asks, “How do you find the value in influencer marketing? What’s the best way to determine what’s working?” Influencer marketing is nothing new. Companies have been marketing with celebrities for decades, and we have well-defined ways to work with celebrities – and measure their outputs. Let’s take a walk through an effective way to…

You Ask, I Answer: Influencers in Highly Regulated Industries

Nov 5, 2018

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Christopher S Penn

in Influence, Influencer Marketing, Marketing, Social media, Social networks, Strategy

Robert asks, “This is good information, but I have a more basic question about B2B influencer marketing. My company manufactures specialty chemicals for a niche market. We know that companies use our products, but we need some influencers to help drive our sales more. The problem is that companies that use our products are typically…

You Ask, I Answer: Paid Influencers and Message Effectiveness

Nov 2, 2018

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Christopher S Penn

in Influence, Influencer Marketing, Marketing, Social media, Social networks

Tammy asks, “In theories of persuasion from social psychology, the effectiveness of a message to persuade someone is significantly harmed when a receiver of the message becomes aware of any ulterior motivations (i.e., getting compensation) that the source of the message may have for making that argument, or they believe that someone is trying to…

You Ask, I Answer: B2B Influencer Marketing On The Rise

Nov 1, 2018

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Christopher S Penn

in Business, Influence, Influencer Marketing, Marketing, Marketing Technology, Social media, Social networks

Tammy asks, “Are you seeing the use of #socialmedia influencers for B2B on the rise? I think most of us primarily think of it in terms of B2C.” B2B #InfluencerMarketing is already huge, especially in tech #B2B. I work with IBM on this front as well as a few other companies. Many of our peers…

Category: Influencer Marketing

You Ask, I Answer: Facebook as Influencer Marketing Agency?

You Ask, I Answer: How to Start Marketing from Scratch?

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