Category: Marketing
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You Ask, I Answer: Why is Marketing Data Rich but Insight Poor?
In today’s episode, you’ll explore the intriguing paradox of why marketers, despite having access to vast amounts of data, often struggle to extract meaningful insights. You’ll discover the crucial role that well-defined questions play in guiding data analysis and learn why simply having data isn’t enough. I’ll share a practical framework that helps you transform…
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Mind Readings: The Gold Standard of Marketing Attribution
In today’s episode, you’ll discover the gold standard of attribution for marketers in an age of increasing privacy concerns. You’ll learn why traditional tracking methods are becoming less reliable and explore a powerful, yet often overlooked, alternative: simply asking your audience how they found you. I’ll explain how this straightforward approach, combined with the capabilities…
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Mind Readings: Turning a Lavalier Mic Into a Handheld Mic
In today’s episode, you’ll see a simple hack to transform a lavalier microphone into a handheld microphone. I’ll walk you through how I used a Rode Wireless Go transmitter, a power bank, and a USB-C connector to create a more ergonomic and acoustically sound setup. You’ll learn why this method, while not ideal for a…
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Uplift Modeling: Unearthing the ROI Gold in Your Offline Marketing
Disclosure: This post was written by generative AI using Google Gemini 1.5 Pro, as demonstrated in this issue of my newsletter. Uplift Modeling: Unearthing the ROI Gold in Your Offline Marketing You love data. I love data. We all love data! Numbers tell a story, but sometimes those stories get lost in the noise –…
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Almost Timely News: 🗞️ How To Use Generative AI To Understand Good Content (2024-08-11)
Almost Timely News: 🗞️ How To Use Generative AI To Understand Good Content (2024-08-11) :: View in Browser 👉 Register for my upcoming free webinar, Generative AI for Hospitality! Content Authenticity Statement 90% of this week’s newsletter was generated by me, the human. You’ll see some AI outputs in the opening section, and if you’re…
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Mind Readings: Events That Don’t Pay Speakers
In today’s episode, I’m going on a rant about events that don’t pay their speakers. You’ll discover the hidden costs of not compensating speakers and how it ultimately impacts the quality of the event for attendees and sponsors alike. I’ll also share my perspective on the value that paid speakers bring to an event, and…
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Almost Timely News, July 7, 2024: 🗞️ AI Creates Jobs In the Content Supply Chain
Almost Timely News: 🗞️ AI Creates Jobs In the Content Supply Chain (2024-07-07) :: View in Browser 👉 Register for my upcoming Generative AI in Real Estate webinar Content Authenticity Statement 100% of this week’s newsletter was generated by me, the human. Learn why this kind of disclosure is a good idea and might be…
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Mind Readings: Are You Serving Your Loyal Customers?
In today’s episode, you’ll discover the secret to long-term business success: prioritizing customer retention over acquisition. You’ll learn actionable strategies to reward your loyal customers and keep them coming back for more. I’ll share how to create exclusive content and experiences that foster a thriving community around your brand. Tune in to find out how…
