Category: Marketing Data Science
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You Ask, I Answer: PR’s Value to Non-PR Stakeholders?
Del asks, “Which metric will be most important to communicate PR’s value to a non-PR audience?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the…
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You Ask, I Answer: Primary Research vs. Secondary Data?
Eric asks, “Under what circumstances would you support primary research vs using imperfect secondary data?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.…
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You Ask, I Answer: Unifying Marketing Data?
Jose asks, “What is your best advice about collecting data from different platforms? How to unified data for better reading? Is there any recommended tool?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain…
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You Ask, I Answer: Marketing Reporting Frequency?
Monica asks, “What frequency should our reporting be?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. In today’s episode, Monica asks, “What frequency…
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Mind Readings: Establishing Thought Leadership With Speed
In this episode, we talk about the four factors of memory by Dr. Wendy Suzuki and how speed and agility lend themselves to thought leadership. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain…
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You Ask, I Answer: Action Steps After Algorithmic Understanding?
In this video, Christopher Penn explains the importance of having a clear hypothesis to test when analyzing data for social media algorithms. He provides examples of how testing a hypothesis can help determine whether or not to take certain actions, such as what days to post on Instagram or which hashtags to use on TikTok.…
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You Ask, I Answer: Future of SEO and ChatGPT Impact?
Chris (not me) asks, “What’s the future of SEO? Do people still hire SEO companies?” In this video, we explore this question and talk about the limited runway unbranded SEO has in the face of large language models like the GPT family (including ChatGPT) and what we marketers should be doing to prepare now for…