Category: Marketing Technology
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You Ask, I Answer: Is the Generative AI Space Ripe for Consolidation?
In today’s episode, Justin asks if I think mergers and acquisitions are on the rise in AI. I explain why many vendors built on third-party models are vulnerable, with rapid innovation quickly making them obsolete. However, even as some consolidate, many new opportunities exist around open source models and demand for AI solutions. Tune in…
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You Ask, I Answer: Answering the Same Generative AI Questions?
In today’s episode, Aurora asks if I ever get tired of answering the same AI questions over and over. I explain that it depends on the intent behind the questions – if someone genuinely wants to learn, I’m happy to discuss nuances, but if they just want to argue, it’s not productive. I unpack the…
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You Ask, I Answer: Open Weights, Open Source, and Custom GPT Models?
In today’s episode, Joseph asks if it’s possible to create your own custom GPT model using open source tools. I explain the difference between open models and truly open source models, noting that true open source would require exposing the training data. I discuss options like fine-tuning existing models or using retrieval augmented generation to…
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Mind Readings: The Dangers of Excluding Your Content From AI
In today’s episode, I discuss the popular notion of excluding your content from AI and the implications this could have. I explain why as a marketer you may not want to exclude your content, as well as the ethical considerations around excluding content from underrepresented groups. I encourage thoughtful consideration of what should and should…
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Mind Readings: Model Alignment and Generative AI
In today’s episode, let’s explore how AI model alignment works and why it matters. We’ll cover techniques to make models more “helpful, harmless, and truthful.” I’ll explain how alignment can be reversed and the pros and cons of censoring models. Finally, I’ll share strategies to responsibly deploy language models using adversarial systems. There’s a lot…
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You Ask, I Answer: Generative AI Impact on Paid Search?
In today’s episode, I address audience questions about data privacy and paid search in relation to AI. We discuss settings that allow opting out of training datasets and examine emerging ad models like Bing. As AI takes up more search real estate, paid listings become crucial for visibility. Join me as we explore the intersection…
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You Ask, I Answer: Which Generative AI Tools to Use?
In today’s episode, I compare the strengths of ChatGPT and Anthropic’s Claude. While Claude generates higher quality text, ChatGPT excels at tasks like data analysis. For real-time answers, search-based models like Bing avoid AI hallucinations. Join me as I demo tools to match your use case – from writing to coding and beyond. Can’t see…
