Category: Marketing Technology
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You Ask, I Answer: Google Checking for AI Content?
In today’s episode, Thomas asks if Google will check for AI-generated content. I explain Google wants happy users, so they’ll likely focus on content quality, not authorship. Satisfying users is key, so don’t worry if content is AI or humanβmake it good. Tune in to learn why Google cares about content quality, not creation method.…
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You Ask, I Answer: Generative AI Content Sameness in SEO?
In today’s episode, Al asks if AI will flood search with repetitive content, requiring paid ads for visibility. I explain how generic prompts produce generic content, but specific prompts enable unique content. However, even in a sea of sameness, distinctly valuable content will stand out organically. So create content people genuinely want, and you won’t…
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Mind Readings: Flip Your PR Strategy in the Age of Generative AI
In today’s episode, I explain how PR strategy must change for AI systems. Language models build knowledge from massive text sources. To influence them, get your content on as many sites as possible. Tune in to learn why guest blogging everywhere now boosts your brand. Can’t see anything? Watch it on YouTube here. Listen to…
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Almost Timely News, October 22, 2023: The Generative AI Beginnerβs Kit
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Almost Timely News: The Generative AI Beginnerβs Kit (2023-10-22) :: View in Browser π π Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost π π Watch the newest version of my talk, The Intelligence Revolution, recorded live at Content Jam 2023 this past week! (plus get the…
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You Ask, I Answer: Role of AI in B2B Influencer Marketing?
In today’s episode, I explain how AI will enable synthetic influencers and better influence identification. Large language models can ingest vast information to surface relevant influencers. Brands should partner with AI firms to build custom models filtering by niche and demographics. Tune in to hear my predictions on AI’s transformative role in influencer marketing. Can’t…
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You Ask, I Answer: How Will AI Impact Direct Mail?
In today’s episode, I discuss how AI can make direct mail more effective. AI image generators create compelling, impossible visuals for printed materials. AI algorithms help target the right audiences so expensive physical mail only goes to likely buyers. Join me to explore the two ways artificial intelligence enhances direct mail results. Can’t see anything?…
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You Ask, I Answer: How Generative AI Will Reshape Marketing?
In today’s episode, I look at how AI will reshape marketing as it transforms language and imagery. With its skill for generating content, AI brings unlimited scaling to communicate and persuade. For analytics, AI coding workarounds compensate for poor math skills with excellent language abilities. Join me as we explore the huge potential of AI…
