Category: Measurement
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You Ask, I Answer: Which Brand KPIs?
Jen asks, “What are some solid KPIs that you will be looking for next year?” Recall that our definition of a KPI is any metric for which you either get a bonus or fired. This poses a quandary for marketers responsible for brand, since brand tends to be one of the least well-measured metrics a…
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Share of Engagement vs. Share of Voice
Marketing is an ever-evolving field that requires constant adaptation to stay ahead of the curve. While metrics like share of voice have been widely used for years to measure a brand’s success, they are becoming increasingly outdated. Consumers are no longer passive participants in brand conversations, and their engagement is a crucial factor in determining…
