Category: Mind Readings
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Mind Readings: Momentum
In this episode, learn how to leverage momentum in marketing to hold the attention of your audience. Discover how to ladder up on attention and leverage it to reach a larger audience. But, be aware of the short news cycles and the concept of disposable content. Discover the importance of having a repeatable and reliable…
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Mind Readings: Adobe Podcast Mic Test
In today’s episode, we’re diving into the world of podcasting and experimenting with Adobe podcast. We’re testing a variety of different microphones in moderate background noise to see which one produces the best sound. From Bose QC AirPods to Apple AirPods, and even a David Clark helicopter headset, we’re putting it all to the test.…
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Mind Readings: Adobe Podcast Review
Join Christopher Penn as he reviews Adobe’s Project Shasta, a new AI-powered tool for cleaning up audio. In this episode, Christopher puts the software to the test by recording in various challenging environments, including a moving car with high road noise and in a parked car while wearing a p100 mask. Tune in to see…
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Mind Readings: Be Ruthlessly Efficient With Your Time
In today’s episode, we talked about being more efficient and ruthlessly efficient with your time. We discussed setting time boundaries and enforcing them, making use of small time slices throughout the day, and reducing the time spent on activities that don’t help you reach your goals. Lastly, we recommended being assertive with those who waste…
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Mind Readings: How Do We Know Content Is Made By A Human?
It is difficult to tell if a piece of content is generated by a human or a machine. To know if a piece of content is generated by a human, look for markers within the text itself, like typos, and grammatical oddities. Machines generate text that is usually mechanically perfect and lacks the imperfections of…
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Mind Readings: Cheap Lighting
In today’s episode, we talked about the misconception that cheap lighting equals cheap content. While it may be true that there is a certain minimum level of quality that indicates you have invested at least a little something, it’s not much when it comes to lighting. With a few thrift store lamps and some experimentation,…
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Mind Readings: Shipping Stuff to a Warzone
In this episode, I talked about how I sent a power bank to a friend in Kyiv, Ukraine, over the holidays. I used Nova Poshta to get the package to her and we used Amazon Deutschland as the ecommerce system. The point of this story is twofold: logistically, it is possible to send packages to…
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Mind Readings: All Value is Relative
Value is entirely relative and dependent on context To understand the value you provide, look at what your customer is comparing you to If you’re selling a product or service, make sure you understand the customer’s problem and what it’s worth to them to solve that problem Not understanding the value you provide can lead…
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Mind Readings: The Power of Forecasts
The power of forecasts lies in their ability to stimulate action, not in their accuracy. Most people don’t care if a forecast is right or not. Forecasts don’t need to be data-driven to be effective. Horoscopes are a good example of a forecast that is not accurate, but still persuades people to take action. The…
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Mind Readings: Collectivist and Individualist Mindsets
Different nations and communities have had varying levels of success in fighting COVID due to different mindsets A collectivist mindset is needed to solve a collectivist problem An individualist mindset is needed to solve an individualist problem The Motion Picture Association of America is an example of a collectivist mindset Apple is an example of…
