Category: Money
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You Ask, I Answer: Why Is Banking So Unstable?
In this YouTube video, Christopher Penn explores the question of why the banking system is such a mess. He explains that banking has always tried to find ways to be profitable and that the money is made through investing rather than purely being a depository institution. However, this leads to a commingling of two things…
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You Ask, I Answer: Salary Transparency Pros and Cons?
Tim asks, “Is salary transparency a good thing or a bad thing in job listings?” Salary transparency is a good thing for job seekers and workers, as it allows them to see if they are being paid a fair wage for their role. It can also help to reduce discrimination and inequality within an organization.…
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Crypto Winter and The Perfect Macroeconomic Storm
Let’s talk about crypto winter for a bit. There’s obviously a lot going on, a lot of big headlines, but not a lot of attention on the macroeconomic picture that’s an underlying cause of crypto winter. First, let’s set some basic definitions since economics isn’t everyone’s cup of tea and talk about inflation. Economics 101:…
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On Student Loan Cancellation
As someone who worked in the student loan industry for years (2003-2010), loan cancelation ignores the fundamental problem, which is that there are no pricing controls AND no free market controls on tuition costs. In a truly free market, exorbitant prices would reduce demand and colleges would either have to cut prices or have fewer…
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How To Set Your Consulting Billing Rates and Fees
I was asked recently on Facebook about consulting billing rates: “Was wondering how you work your consulting business? Is it per project? Per month? etc. I have had a few people ask for my help and I just am not sure where to start.” Great question. There are two methods for assessing your fair consultant…
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Mergers and Acquisitions 101 : How to Survive a Merger
Many marketing professionals have never experienced a merger or acquisition. All they’ve heard are the downsides from peers – job loss, heavier workloads, confusion. What are the basics of mergers? Let’s look at mergers and acquisitions 101: why companies do it, what you should know about your own career prospects, and how to prepare for…
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How to Calculate Marketing ROI
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Pick a term that is bandied about the most but understood the least in business (especially marketing) and chances are it will be ROI, return on investment. Many marketers are asked by senior stakeholders what their ROI is, how to calculate marketing ROI, or whether their ROI is trending in the right direction. Before we…
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How To Track Offsite Conversions With Google Analytics
Michael Mindes of Tasty Minstrel Games asked: This is a terrific question. Let’s walk through the steps to understand how to use Google Analytics to track offsite conversions. To make this work, you’ll need a Google Analytics™ account and a Google Tag Manager™ account, both of which are free. Offsite Conversion Value Let’s begin with…
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Why Macroeconomics Matters to Marketers
Marketers have traditionally been famous for not being mathematically-inclined. However, without an understanding of statistics and economics, marketers will be less effective in their work. In this post, we’ll explore why macroeconomics matters to marketers. Macroeconomics is Marketing’s Precursor What is macroeconomics and why should marketers care? Macroeconomics is the study of (and the corpus…
