Category: Money
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The long tail is longer than you think
I left the world of financial aid and student loans way back in January 2010. I had created a ton of content for the company I was working for at the time, including the very first financial aid podcast, and I’m proud that kids paid less for college based on the work I did. But…
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How to calculate the value of your social media influence
“I would do this for free, but I make you pay so that you understand the value of what you are getting.” – Mike Lipkin via Mitch Joel One of the most core concepts in economics is the concept of opportunity cost. For any given expenditure, what else could you have purchased? If you bought…
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Vacation Video: The Next Financial Crisis
I’ll be on vacation for a few days, so while I’m out, I’m going to feature the 5 talks I’ve watched recently that are worth sharing. My blog will resume its normal content on Wednesday, October 2. Enjoy the videos! Today: predicting the next financial crisis. By the way, there’s a marketing metrics gem in…
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Set pricing based on value
Yesterday, I had a number of different conversations all about the same topic: how do you decide what to set your pricing at? The question isn’t an easy one by any means, and there are a lot of people in the marketing world whose pricing is actually too low. Let me give you an example.…
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Get hired: how to use Streak CRM for job seeking
One of the more interesting small business CRMs I’ve seen recently is Streak CRM, which lives inside your Gmail account. Streak lets you manage and flag various emails and senders to follow up with them. It’s handy for managing a sales process that doesn’t require a lot of complexity or a full blown salesforce automation…
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What marketers can learn from bond spreads
With all of the financial world focused on the LIBOR-gate scandal, now’s a good time to examine the concept of yield spreads. In the world of financial services, a yield spread is effectively the comparison of one investment to another. For example, people often compare the yields between the 90 day Treasury bond and the…
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Cash flow is king
I’ve been playing World of Warcraft now for almost 4 years. For the insiders, I started right before the Sunwell and patch 2.4.2. One of my absolute favorite parts of the game is playing the in-game market, the Auction House. This is a live commercial exchange where you can sell your goods to other players…
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How to get started with affiliate marketing
Lots of people want to make a little extra money, and affiliate marketing is one of the simplest (remember that simple != easy) ways to go about doing it. If you’re interested in adding some beer money to your bottom line, consider getting started in affiliate marketing. Here’s a step by step tutorial on getting…
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Not another dime: a protest that works
Please consider the following: Local Governments, Churches, Community Groups, Prominent Business Men And Others Are All Divesting From Big, Corrupt Banks Bank customers flee to credit unions Massive pile of news results about closing bank accounts This, ladies and gentlemen, is the protest that works. This is the protest that actually wakes up the powers…
