Category: Money
-
Know when to skimp and when to splurge
Know when to skimp and when to splurge Have you ever noticed that people skimp on the strangest things? For example, I moved into a new office complex at Blue Sky Factory and the new place had neither a coffeemaker nor a filtered water system. However, the new place has plenty of other expensive amenities…
-
Bringing back the morning numbers tweet
Bringing back the morning numbers tweet A long time ago (by Internet standards, anyway) I used to tweet out a bunch of financial indicators, in the days when I did a financial podcast. After making the move to Blue Sky Factory and the the world of email marketing, I lost touch with some of the…
-
The fictional nature of money
How real is money? From one perspective, it’s the most real thing in the world. Without it, you don’t eat, you don’t have a place to live, no clothes to wear, etc. unless you’re living out in the wilderness, foraging off the land. Money can be a tremendous amplifier of personal power. With an inexhaustible…
-
The 3 Benefits We Care About
Tony Corinda, the famous magician and mentalist, wrote in his classic textbook 13 Steps to Mentalism that there are three general topics which nearly everyone wants psychic predictions on. Knowing these makes the job of a mentalist on stage incredibly easy, as just providing the hook into any of the topics gets people talking about…
-
What World of Warcraft can teach you about customer quality
One of my favorite parts of World of Warcraft is the in-game marketplace known as the Auction House. Inside the AH, you can see relatively free markets at work with minimal regulation by the game’s owners. You can especially see how market forces create supply and demand, and if you’re good at understanding human nature,…
-
Financial aid swansong: Massachusetts College Goal Sunday
Financial aid swansong: Mass. College Goal Sunday It’s fitting that my last work in the world of financial aid was to volunteer at Massachusetts College Goal Sunday. This year’s CGS was significantly different for me personally than in years past for several reasons. First, this is the first year I’ve presented at College Goal Sunday.…
-
What casino gambling should teach you about online marketing
I recently had the opportunity to spend a few hours observing (not playing, I know the house odds!) people at a casino during a business conference. What a superb experience – not as a player, but as a marketer, to see how casinos manage the end user experience for maximum profit. Imagine for a minute…
-
Financial Literacy presentation at MASFAA
Here’s a recording of a financial literacy presentation I did for the Massachusetts Association of Student FInancial Aid Administrators. Please watch this with a friend or colleague present and do the exercises together for maximum benefit! Video Slides Financial Literacy 2.0 View more presentations from financialaidpodcast. Did you enjoy this blog post? If so, please…
-
What Farmville should teach us about profitability
Profits! Profitability! The holy grail of business. Yet surprisingly, one of the most difficult things to calculate. Companies spend thousands of dollars a year in consulting, technology, software, systems, and accounting firms just to get a vague idea of their profitability. Why? Here’s an example of how difficult profitability can be even in a very…
